Branding has been a hot topic lately, and Daily Motion Creative Brands (DMCB) end close off the year with a selection of the top 10 brands for 2016. The list, according to DMCB was compiled with local public figures that have made great impact as far as branding is concerned in mind. Letlhogonolo Moremi, Brand Manager at DMCB told WeekendLife Editor, Dave Baaitse on Tuesday this week that, as a Imaging consultancy firm, DMCB has worked with the likes of Kaone Kario and other great personalities before.
The Top 10 public figures’ list was first published last year and this is the second edition. “Perhaps the greatest tragedy of 2016 was watching a “brand” become a buzzword thrown around carelessly without the sense to question what really goes into creating and maintaining neither a brand nor the effort to implement the answer,” Moremi said.
Moremi said while many of us pour over the likes of Bonang Matheba and Cassper Nyovest wishing our industry would look as good and be taken as seriously, we neglect to consider the excruciating efforts they commit to creating the faces we see and envy so dearly. The #DMCBTopTen is an initiative by Botswana’s premiere youth-owned brand management firm to foster a culture of seriousness in the way our public figures in all industries present and manage their image. DM Creative Brands is a brand management consultancy firm specializing in brand-management for public figures and talent management.
This list was compiled by the DM Creative Brands team with the assistance of special curators from various industries. The adjudication was based on a consideration of the individual’s personal style (in relation to the individual's brand identity), consistency and quality of social media feeds, Communication & PR and general visibility with respect to their niche audience. Tweet @DMCB_BW with the hashtag #DMCBTopTen2016, the audience’s voice is always necessary after all.
The number 1 Brand this year falls nothing short of a revolution in the making. Challenging societal constraints by mere existence at the least, this multitalented starlet resiliently charters new ground while maintaining consistent and quality of image worthy of the title. It is no falsity to say the brand Motswafere has been the closest to flawless in 2016.
Ms Gaebonwe is in so few words, the quintessence of #BlackGirlMagic. In a world where broadcasting the glam in one's life is the click of a button away, this art student and lifestyle connoisseur’s effortless brand consciousness sets her as a cut above the rest. She has consistently shown nuanced understanding of social media diversity and the art of maximizing each platform as a medium of communication. The gorgeous jet-setter easily sets the standard for premium style and lifestyle. She is without a doubt one to watch.
Kodie’s meteoric rise in 2016 was a testament to the possibilities of dreaming and achieving. His highly personalized brand of PR which although a tad rogue at times, endows him with a powerful para-social factor; making him a relatable figure to the young Motswana creative. The Adidas ambassador maintains a painstakingly clean and seamless visual content through his blog, Facebook and Instagram content. He does indeed set the most admirable standards.
Arguably one of Botswana’s foremost stylists, this young trailblazer has left no stone unturned in portraying what it means to be a brand with global vision. Consistently poised yet unbelievably human both online and offline, Ms Nthutang’s meticulously structured brand is definitely a benchmark of note to aspirant creatives. In an industry that thrives upon elitism, her “botho” centered brand is effortlessly executed while maintaining her place is a fashion guru of note.â€¨â€¨Ammo Ski Maskâ€¨Rounding off the top is one of Botswana's most prolific rappers and hip-hopreneurs.
The self proclaimed "Sauce Daddy" is definitely a man with the sauce, hopefully far from ever being lost in it. While his personal style is not exactly revolutionary in and of itself, few were be able to lead the trend as effortlessly as he did. A scroll through his feeds is a testament to the consistency and seriousness which the entertainment industry deserves, and the anti-thesis of the laxity rampant in the status quo. A little more bravado and who knows where he might end up on our next list?
Fify Loewen is undoubtedly a front runner in Botswana's photography circles and bloggersphere. Her impressively curated image seamlessly transitions from the clothes on her back to the words on her page to the minute details on her work. Her amazing contribution to the politics of natural hair and her written works on motherhood have been influential in bringing the apparently vain profession closer to the social context within which it exists. All this without a shred of compromise on the quality of image, a disease which many at the juncture of creativity and social cause fail to elude.
The visual director, photographer and budding lifestyle connoisseur is the object of desire and the substance of envy for many. Having worked with some of Southern Africa's leading brands, Ketogetswe's business acumen is quite the impressive piece, second only to the effort he exerts in managing his image. Although we would recommend a cleanup job here and there, he is nonetheless a power brand in the making.
The internationally acclaimed duo's style is in a word ICONIC and that's by no means a scam. At this rate, "wardrobe malfunction" is evidently no part of their vocabulary. While their personal style remains above reproach, there is a need for improved consistency on the PR front. Motso Ratsie â€¨One of the Brands that showed most growth in 2017. The actress, business-woman and philanthropist’s authenticity is the substance of admiration. While maintaining image standards on her social media pages and print features, Ms Ratsie manages to remain the unpretentious Motswana, temptation many aspirant stars fail to evade.
The tenth pick for this year is a woman of substance and front line social justice warrior. Setshwaelo is an example of timeless royalty and the quintessence of what we term a brand that may not be on your twitter everyday yet rises to the occasion without exertion. This being the result of deliberate strategy and not hapless fortune. While we love her style and poise, there is quite a few things that could be improved n the PR side of things. Nonetheless, an impressive contender.
This past week seemed like a time travel back to the early 1970’s where women were judged and stoned for what they wear, what they should wear, and whose attention their dress code will grab.
Every Tom, Dick and Harry gave their two cents on the matter, unnecessarily so. Its disheartening that in 2021 a woman is dictated to about what she should wear.
The genesis of the whole saga was because of a certified life coach and personal trainer, Agang Atlholang, derided as an example of an anti-feminist.
Atlholang updated a controversial post on her Facebook page where she seemingly attacked and dragged some women for wearing appealing clothes that leave little to the imagination.
The personal coach further went on to highlight that she could be fully clothed and be able to attract and steal some of these women’s lovers. Audacious of her to assume but more disheartening that her wardrobe is subliminally dictated by men.
It should be noted that this wasn’t her first controversial post where she has threatened or promised to take other women’s men, it may not be her last either but this post however did get on a lot of women’s last nerve.
“A woman’s sexuality is so much more than her thighs, (beep) and breasts. It’s your aura, confidence, seduction and the way you carry yourself, watching everything rock and roll in silence. I know who I am, I am a boss lady. I can still get your man without showing skin,” said Atlholang.
It is hard to place the fitness coach, is she pro-feminism or anti-feminism? Because one minute she would say something that makes sense and that almost everyone can relate to and other times she barks threats like a toothless bulldog.
She was not wrong to publicly and indirectly affirm that she doesn’t wear revealing outfits, but for her to be coming at those who do so was entirely out of line. How a woman presents herself to the world has a very little to do with a man’s preference.
Any personal liberation of what one chooses to clothe their own body is clouded by the misogynistic backdrop of the world we live in. In all cases, a woman’s body is assumed to be someone else’s before is it her own.
If she takes off her clothes, it is seen to be a sign of her insecurity and need for validation, rather than feeling comfortable with herself. Once she’s stripped, that’s all she is. This is the insidious pressures of misogyny that we all have a duty to attack and put in the past where it belongs.
WeekendLife reached out to Atlholang but her phone went unanswered. She did not respond to a questionnaire sent to her on Wednesday. Celebrated feminist Resego Kgosidintsi says there should be no expectations on what a woman does with her body. Some women are thick and curvy, while some are slim and petite, all body types are beautiful.
Kgosidintsi uploaded two pictures on her Facebook page in which she compared herself. In one picture she was only in a bikini on the beach whereas in the other picture she was wearing formal attire. She went on to say;
“I am the woman in both pictures, my worth did not decrease on picture 2 because I revealed almost all of my skin and neither is my worth on a 100 on picture 1 because my skirt is below the knee.
I have about 7 tattoos on my entire body and that still does not make me less of a woman. I drink and smoke cigarettes too and that doesn’t mean the woman in church who doesn’t smoke or drink more woman than me. Can we respect people’s choices, can we respect women.” Feminist, media personality and socialite, Oratile Kefitlhile shares the same sentiments as Kgosidintsi.
‘‘Feminism is subject, if I feel as a woman that when I’m fully dressed I’m celebrating my femininity, so be it. If another woman feels they are embracing their femininity more with their thighs out, that’s perfectly fine still. Let them be.
We have been preaching this revolution for a very long time of women being allowed to wear what they want, and being allowed to embrace their womanhood in the way that speaks to them, so I feel at this point we should not be having these debates,” Kefitlhile told WeekendLife on Tuesday.
Controversial poet, artist and businesswoman, Berry Heart is of the belief that women are envious towards each other. She argues that celebrating femininity has no boundaries subsequently making no one woman superior.
Quizzed on what makes women fight over small issues such as what they wear, she says “Batswana women are broken so much that we don’t want to see another woman succeeding on anything. We desire to make them dejected.”
You will know a tree by its fruits, the same way you will know a music producer by their works.
Top music producers in the country have set themselves apart through the quality music they produce and reap the results of international recognition from as far as the United States of America.
These producers are behind every star performer, listening and analyzing each and every note. When artists perform a vocal swell, rising to an octave that sounds like it’s going to shatter voice box, it’s easy to forget that someone was on the other side of the glass asking questions like, “Can you hit that note every night, or will it hurt too badly? Maybe we should lower the octave to save your voice?”
Producers make hundreds of decisions in each song, not to mention the push and pull relationships they have with talented performers.These relationships can make or break careers. Some of your favorite bands and artists wouldn’t be so memorable without a great producer helping to guide their distinct voices.
Kagiso Kenosi, or better known as Fella in the entertainment industry, is only 31-years old but he has already left his imprint in the music industry. The young chap, originally from Palapye, is not in the industry to add numbers, but to do his magic working behind the scenes producing hit song after hit song.
When most producers went to school to produce the hits that we hear today, Fella’s foundation and passion for producing came from being active in church.
“I grew up in a catholic orientated family where music is the essence of our religion. The love for music in its entirety emerged from enjoying singing at church and blossomed over the years as I grew up, being exposed to the internet and software’s such as fruity loops.”
Fella says he then learnt how to make beats and proceeded with vocal processing so besides the love for music, he had an amazing group of people who helped him reach his life dream; being the best in music production. The sky was the limit for Fella.
Unfortunately for so many music producers locally, this kind of hustle is basically about being famous. Some of them bite off more than they can chew just for a quick buck that doesn’t even go a long away for them. At the end of it all, these fly by night prima-donnas end up cutting corners and producing subpar records which eventually leads to a premature death for their careers.
Fella’s advice is that fellow colleagues should be patient and continue learning the craft, even if it means taking online tutorials. “Even though I’m still learning too, for I believe music is a fast infinite universe where no one can never say they know it all, I think believing in what one does, the level of creativity and being able to stand alone can do magic.
We living in an era where people go through a lot, so it is imperative for a music producer to be able to relate to those kind of situations. This takes only the right instrumentals, which will compliment emotions of an artist.”
The most asked question outside the music industry is; who chooses the instruments for a song, is it the artist or the producer? Fella gave his take;
“I make instrumentals and keep them until an artist comes to work on a song. That’s when I advise on whether I think the concept they chose goes hand in hand with the instrumentals. We will then look for a more appropriate song.
In some cases, artists can come and we record vocals without an instrumental and then get to make a beat on top of the recorded vocal which in that case guides me to make a relevant instrumental,” he said in an exclusive interview with WeekendLife on Wednesday.
Digging more into finding the difference between a producer and an engineer, Fella clarified that there is not much difference. There is actually a thin line between the two even though an engineer does more than a producer when dishing out a song.
“We use the word production to credit people who only make beats. Engineers are people who record vocals, clean them, do the mixing and master the song preparing the record for radio. I must say an engineer, does the critical components of a song.”
As young as he is, Fella has been through thick and thin with young artists. It has been a roller-coaster of emotions, because, frankly some of these fledging artists are way too complicated to work with. Fella admits that he too has flaws but c’est la vie, you can’t make an omelette without breaking some eggs.
“It’s always a blessing and quite exciting because these different people of different energies and mind-sets and creativity will humble you. It’s a chastening experience and also accords me with experience to manoeuvre and adjust to people with different characters.
So truly, it has helped me grow as a person, and a producer.”
Botswana Musicians Union (BOMU) is known for its bad reputation that has been getting worse over the years. There has been a lot of chinwag, squabbles and the organization literally lost touch. It has gotten so bad that stakeholders pulled out, and members were left with no choice but to face the music alone.
Just when you’d think the waters are calm, the new Executive Committee awarded a fledgling company, Total Music Group, to handle the 2021 music awards. This move was seen as a biased decision that got BOMU members bent out of shape.
However, BOMU Secretary General, Rasina Rasina told Weekendlife that the Executive Committee that it has many irons in the fire. He indeed admitted without reluctance that, BOMU has been clouded by hubbub.
“We pledged when the new administration took over that it would begin with cleaning our own house. We have built structures as we had promised and we are glad that they are fully functional. One of those is the disciplinary committee.”
“BOMU has for a long time appeared to be lacking discipline and proper laid down procedures. This has led to the organization losing out big in its endeavour to serve its members and the entire music fraternity. The National Executive Committee, chapter committees and sub-committees have committed to ensuring that non proper governance and accountability shall take centre stage and this is all that is happening,” Rasina told Weekendlifeon Tuesday.
Rebuilding and rebranding a disintegrated intuition such as BOMU is not just a walk in the park, it needs concerted efforts and team work to actually reach that goal. A stitch in time saves nine, but as for BOMU, the entire union failed to address its dares a long time ago, but the union says everything is on track in recuperating public trust and fixing the mess created then.
BOMU Research and Policy Committee is hard finalizing a new code of conduct which will contribute significantly to how members and leadership conduct themselves and relate with each other for the furtherance of BOMU’s mandate, Weekendlifehas been reliably informed.
“We are doing everything according to our constitution, logic and reason. We advise our members that they should point out where the constitution has been breached and that they are at liberty to follow due process and report any misconduct to the disciplinary committee,” said Rasina.
This is following the suspension of some executive committee members and BOMU subscribed members for questioning the integrity in awarding the music awards tender. Some members, told Weekendlife that they will seek legal advice on the matter.
“We do have members who have already appeared before the disciplinary committee on various charges and decisions are yet to be taken. We also have members who are yet to appear before the committee for various complaints levelled against them. Current suspensions are related to various complaints and offences.”
With regard to appointing Total Music Group, BOMU National Executive Committee says it used Article 9.3.19 of its constitution. The article says; “The National Executive Committee of BOMU shall have the authority to enter into legally binding contracts on behalf of the Union.’’
Rasina says the leadership needed a company to manage, host and sell the BOMU awards for five years consecutively so as to attain stability and refurbish the brand image of both the music awards and the organization. “Without any money at our disposal, we debated on the best model and agreed that we should engage a company that also has the capacity to mobilize resources. We used our discretion and decided on a direct appointment model which is perfectly legal and constitutional.”