Branding has been a hot topic lately, and Daily Motion Creative Brands (DMCB) end close off the year with a selection of the top 10 brands for 2016. The list, according to DMCB was compiled with local public figures that have made great impact as far as branding is concerned in mind. Letlhogonolo Moremi, Brand Manager at DMCB told WeekendLife Editor, Dave Baaitse on Tuesday this week that, as a Imaging consultancy firm, DMCB has worked with the likes of Kaone Kario and other great personalities before.
The Top 10 public figures’ list was first published last year and this is the second edition. “Perhaps the greatest tragedy of 2016 was watching a “brand” become a buzzword thrown around carelessly without the sense to question what really goes into creating and maintaining neither a brand nor the effort to implement the answer,” Moremi said.
Moremi said while many of us pour over the likes of Bonang Matheba and Cassper Nyovest wishing our industry would look as good and be taken as seriously, we neglect to consider the excruciating efforts they commit to creating the faces we see and envy so dearly. The #DMCBTopTen is an initiative by Botswana’s premiere youth-owned brand management firm to foster a culture of seriousness in the way our public figures in all industries present and manage their image. DM Creative Brands is a brand management consultancy firm specializing in brand-management for public figures and talent management.
This list was compiled by the DM Creative Brands team with the assistance of special curators from various industries. The adjudication was based on a consideration of the individual’s personal style (in relation to the individual's brand identity), consistency and quality of social media feeds, Communication & PR and general visibility with respect to their niche audience. Tweet @DMCB_BW with the hashtag #DMCBTopTen2016, the audience’s voice is always necessary after all.
The number 1 Brand this year falls nothing short of a revolution in the making. Challenging societal constraints by mere existence at the least, this multitalented starlet resiliently charters new ground while maintaining consistent and quality of image worthy of the title. It is no falsity to say the brand Motswafere has been the closest to flawless in 2016.
Ms Gaebonwe is in so few words, the quintessence of #BlackGirlMagic. In a world where broadcasting the glam in one's life is the click of a button away, this art student and lifestyle connoisseur’s effortless brand consciousness sets her as a cut above the rest. She has consistently shown nuanced understanding of social media diversity and the art of maximizing each platform as a medium of communication. The gorgeous jet-setter easily sets the standard for premium style and lifestyle. She is without a doubt one to watch.
Kodie’s meteoric rise in 2016 was a testament to the possibilities of dreaming and achieving. His highly personalized brand of PR which although a tad rogue at times, endows him with a powerful para-social factor; making him a relatable figure to the young Motswana creative. The Adidas ambassador maintains a painstakingly clean and seamless visual content through his blog, Facebook and Instagram content. He does indeed set the most admirable standards.
Arguably one of Botswana’s foremost stylists, this young trailblazer has left no stone unturned in portraying what it means to be a brand with global vision. Consistently poised yet unbelievably human both online and offline, Ms Nthutang’s meticulously structured brand is definitely a benchmark of note to aspirant creatives. In an industry that thrives upon elitism, her “botho” centered brand is effortlessly executed while maintaining her place is a fashion guru of note.â€¨â€¨Ammo Ski Maskâ€¨Rounding off the top is one of Botswana's most prolific rappers and hip-hopreneurs.
The self proclaimed "Sauce Daddy" is definitely a man with the sauce, hopefully far from ever being lost in it. While his personal style is not exactly revolutionary in and of itself, few were be able to lead the trend as effortlessly as he did. A scroll through his feeds is a testament to the consistency and seriousness which the entertainment industry deserves, and the anti-thesis of the laxity rampant in the status quo. A little more bravado and who knows where he might end up on our next list?
Fify Loewen is undoubtedly a front runner in Botswana's photography circles and bloggersphere. Her impressively curated image seamlessly transitions from the clothes on her back to the words on her page to the minute details on her work. Her amazing contribution to the politics of natural hair and her written works on motherhood have been influential in bringing the apparently vain profession closer to the social context within which it exists. All this without a shred of compromise on the quality of image, a disease which many at the juncture of creativity and social cause fail to elude.
The visual director, photographer and budding lifestyle connoisseur is the object of desire and the substance of envy for many. Having worked with some of Southern Africa's leading brands, Ketogetswe's business acumen is quite the impressive piece, second only to the effort he exerts in managing his image. Although we would recommend a cleanup job here and there, he is nonetheless a power brand in the making.
The internationally acclaimed duo's style is in a word ICONIC and that's by no means a scam. At this rate, "wardrobe malfunction" is evidently no part of their vocabulary. While their personal style remains above reproach, there is a need for improved consistency on the PR front. Motso Ratsie â€¨One of the Brands that showed most growth in 2017. The actress, business-woman and philanthropist’s authenticity is the substance of admiration. While maintaining image standards on her social media pages and print features, Ms Ratsie manages to remain the unpretentious Motswana, temptation many aspirant stars fail to evade.
The tenth pick for this year is a woman of substance and front line social justice warrior. Setshwaelo is an example of timeless royalty and the quintessence of what we term a brand that may not be on your twitter everyday yet rises to the occasion without exertion. This being the result of deliberate strategy and not hapless fortune. While we love her style and poise, there is quite a few things that could be improved n the PR side of things. Nonetheless, an impressive contender.
A job, lucrative or not, is a job after all. Sometimes one has to compromise in order to make a living, few people get a job their dream jobs. But once in a while there is an emergence of people who listen to their inner calling to pursue their passion.
The founder and head designer of Butterfly Couture, Chawa July is one of those few people who left their job to pursue their passion. An inspiring fact about July is that she is a self-taught fashion designer, she used to copy patterns from her old clothes until she learnt how to draw them, and she also searched information from the internet to increase her knowledge and skills.
“It all started as a hobby from my love for beautiful dresses and I started adjusting and making clothes for myself. Gradually people around me started to take interest in my craft and the hobby slowly grew into a profitable business,” July said.
The 41 year fashion designer from Molepolole worked her way up in the Procurement space for over 10 years. She worked at Stanbic Bank, Kromberg & Schubert and Clover Dairy as a Procurement supervisor. Her last job before she entered the fashion industry was a Manager for Contacts & Sourcing at a Facilities Management Company.
She established her fashion house in October 2019 and it has become synonyms with elegant wedding gowns and exquisite evening wear. July said when designing she is inspired by various aspects such as the client’s personality, the mood of the event and the theme. She further mentioned that every opportunity is to show her craft so she always aims to please.
“Every Butterfly Couture piece must represent the elegance and the creativity the brand is about,” she said. Butterfly Couture has adorned beauty queens; Miss Botswana 2021/2022 Ambrociah Samboko at Miss Universe in South Korea and Miss Botswana 2019,Oweditse Fafah Phirinyane during her reign of which is the highlight of her career. They have also marked their presence in a few fashion events locally and in the neighbouring countries.”
They showcased at The Grand Palm Wedding Expo, Masa Fashion Show, Miss Botswana Fashion Show and Sacunda plus Size Fashion Show. The will also be showcasing at Gabs July Fashion Show on the 15th of July alongside the South African designer, popularly known as the King of glamour David Tlale.
July also identified that one of the challenges they face in the couture is that, it’s a seasonal business. “There are times in the year when the business is great and challenging. Winter in particular, is difficult time to stay afloat as there aren’t as many events that people are inspired to dress spectacularly for,” she said. She further said that her aim is to be a prime couturier of choice in Botswana.
“Craft like your life depends on it because every happy client is 10 more referrals” is what she said when asked to serve a word of wisdom to people hoping to make it in the fashion industry.
The Botswana Gospel Music Awards (BOGMA) and the Annual Gospel Awards (AGA) are said to be no longer in existence and a joint venture project has been put up that will carry out the awarding of gospel musicians.
The new entity has been established as Gospel Music Awards, which is a project at this moment is nearer to dishing out the first Gospel Awards under the leadership of the dissolved entities (BOGMA and AGA). “The difference is the same, it is just that the two projects were run by different minds which had differing objectives,” said the project coordinator, Letsweletse Moshabi when asked what the difference was between the two previous awards.
He added that at this junction their focus is on the future of the gospel musicians and they would like to direct their energies to the new project and forgo the past projects. “The Music market especially the gospel genre is too small and that basically means the very small market was experiencing the imbalance in the supply and demand forces. At that stage, supply was more than the demand so the reason for the joint forces is to allow the supply and demand forces to readjust and form equilibrium,” added Moshabi.
The mandate and objectives of the project are to recognize and award gospel music talent, to create awareness of the Botswana gospel music industry and to create a platform where fellow musicians may exchange ideas and network amongst themselves and approach international markets in cohesion.
The first of these joint awards will be held on the 27th August 2022 at Molapo Showcase under the theme ‘Cohesiveness to Build’ where about 18 categories will be up for grabs.
The Kumnandi Ekhaya musik festival will be held on the 30th September 2022 at Thamaga village. The event coincides with the release of famous host, Dj Ngwazi’s first album called ‘spring day’ on the 2nd of September 2022.
The Thamaga born and raised Lefika Lushen Kebatlege is a disc jockey and a music producer signed under WanitwaMos Entertainment in South Africa. Famously known as Dj Ngwazi and formally known as DJ superstar, he has really worked hard to become one of the finest export DJs the country has produced. Internationally, he is described as a DJ from South African because of his works with popular music artist Master KG.
Meanwhile, the music festival will feature South African artists, Makhazi, Master KG, Prince Benza and Mthunzi. They will also be joined by some of the big local artists, Franco, Vee Mampeezy, among others. “The tickets of the concert will be available at Spar stores, webticket and Kings bar. There will be three categories for VIP tickets, the one that goes for P1000, P1500 and P2200,” said the Kumnandi Ekhaya musik fest promoter Sadie Swartz of Saysay Entertainment.
“We have a new system to tackle the cry of promoters about security at the events. We will have a team of 100 security men, 10 horses and 15 dogs. We also agreed with the police to help with traffic control and no tickets will be sold at the gate to avoid circulation of money which can attract thieves,” said Kagiso Gaodumelwe from All Night Security.
“I started deejaying back in the days when I was still schooling at Kagiso Senior School and I never stopped working towards my career since then. I have a career in South Africa, since 2018 when Master KG took me in and his support as a brother has taken me to places,” said DJ Ngwazi describing his career journey.
“Kumnandi Ekhaya is Zulu language which means ‘go monate ko gae’ in Setswana. The name came about as a way of inviting my South African fans and supporters to my home village Thamaga to come experience the joy that comes with celebrating our freedom and independence. I used isiZulu because it’s the dominant language in South Africa,” explained Dj Ngwazi.
“The concert will be held in an open space which was used for agricultural purposes and we would like to call it ‘Ko Legoleng’. With this concert I want to redeem the dignity of our village because we once had the cases of youth who were terrorizing the community, beating up people in the streets and stealing and these was really a concern in our community because they were tarnishing the village name,” said Dj Ngwazi.
The purpose of this concert is to empower the community of Thamaga and local artist, more especially artist from Thamaga village like, Kgabo Sereto traditional group. There will be a litter picking campaign around the village before the launch of the concert .The sponsors which are already on board are Dladleng Entertainment and Kings bar and there are still more sponsors to be revealed.
”As the Kumnandi Ekhaya musik fest management, we are going to buy food combos and take them to Thamaga village Kgotla so they can be donated to the less privileged and orphans. Starting from October we will be donating pads to all Junior Schools in Thamaga,” said Dj Ngwazi. Dj Ngwazi’s motivational words to other artist and everyone else; work hard, be patient and be determined.