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Young author represents Botswana at Y-BECA Foundation

Boi Kgathi Rasmussen, Author of Brighter Futures for Young Entrepreneurs, is helping high school and University students to learn how to innovate and become entrepreneurs through her step-by-step book. Her book is aimed at young people, aged between 16 and 24, with a burning desire to rise up and be the wings that propel society into the 21st century through innovation and entrepreneurship.  


Readers of her book have expressed great enthusiasm and some have rated the book on Amazon with the following comments: “An excellent, well- written and concise book that is directed towards young entrepreneurs. My teenage sons enjoyed the practical advice! Well worth the price!”


“I bought this book for my teenage daughter, but I read it first. She is now reading it and bouncing ideas around – some of them scary – and I have to listen to all of them – eek! But good to see her engaged and scribbling away. For me, being in the tech and startup scene, I’ve come across a lot of Startups who can’t even answer simple questions like ‘who is your product developed for and what problem are you solving with your product’.


They spend lots of money building products and then are surprised when they can’t gain any traction in the market. I’d recommend for them to read this too and use it as a guide. I’ve read lots of books on entrepreneurship and a lot of them are too technical. This one is simple and straightforward and I like that it uses an example throughout. It was a good refresher for me.”


The book is currently available on Amazon.com, Amazon Europe and soon in South Africa. For updates of where to order the book for personal use, high schools and Universities, visit: www.brighterfuturesbook.com


In addition to being an Author, Boi is also CEO and Founder of Y-BECA Youth Entrepreneurship Foundation, Co-Founder of The SproutHub Marketing & Innovation Consulting Company, and Startup Coach at the Amsterdam Business School, University of Amsterdam in The Netherlands.


She is passionate about entrepreneurship and youth empowerment. She believes that one way to help people sustain themselves economically is to empower them to create their own opportunities. That way, they can be less dependent on handouts.
Her work at Y-BECA involves charting the direction and leading the implementation and advancement of the Organisation’s mission.

 

Y-BECA’s mission is to address the economic challenges of unemployed youth in South Africa and The Netherlands by educating them on innovation and entrepreneurship – and providing them with tools and guidance to create their own businesses. At The SproutHub, her company advises various global and regional clients on their marketing and innovation challenges. She coaches Startup companies and provides workshops for the Students of the Minor Entrepreneurship at the Amsterdam Business School.


Her new book, Brighter Futures for Young Entrepreneurs, was launched in November 2016. The book is a basic introduction to innovation for high school and university students that are curious about entrepreneurship but lack knowledge of where and how to start. It is intended to be a step-by-step guide for how to identify problems in society and match those problems with (business) solutions, thus creating business ideas that are based on people’s wishes, wants or needs.


She is passionate about entrepreneurship and youth empowerment. She believes that one way to help people sustain themselves economically is to empower them to create their own opportunities. That way, they can be less dependent on aid or handouts.
Boi started off her career as a young entrepreneur in Durban, South Africa, where she created a successful Advertising Agency. She was fresh out of school and struggled to get a job, then decided to not only create her own employment opportunity but to do so for other young people with the same struggle. Her business went on to employ around fifteen (15) young people. She learned firsthand the economic and social impact that entrepreneurship can bring about.


She has worked for global companies in Marketing, Innovation and Marketing Capability Development. These include, Philips, DDB Amsterdam, Saatchi & Saatchi Cape Town. Some of the global products she has worked on include, Diageo’s Malta GUINNESS, several global, European and South African brands of the FMCG giant Unilever and consumer electronics products across the Floor Care, Garment Care and Kitchen Appliances categories at Philips. She holds a Masters Degree in International Communication Management from The Hague University of Applied Sciences in The Netherlands.


Boi was born in Botswana and has family roots in South Africa. She lives in The Netherlands. She is a fan of Tennis, Tech Gadgets, Startups and Books. Y-BECA is a non-profit organisation that seeks to address the economic challenges faced by unemployed youth in South Africa through educating them about innovation and entrepreneurship, and giving them the tools and guidance to help create their own enterprises


Y-BECA Youth Entrepreneurship Foundation South Africa launched its much anticipated Youth Entrepreneurship Programme with much fanfare at open, a co-working space in Maboneng Precinct, Johannesburg, on Saturday 7 January 2017.


Among the speakers that graced the occasion were businessman, Jabu Stone, founder and owner of Jabu Stone Hair Products, and Lebo Mbethe, owner of Advent Oil. Stone and Mbethe encouraged a group of young Y-BECA entrepreneurs that attended the launch to never embrace rejection and relentlessly pursue their business ideas.


The Y-BECA Youth Entrepreneurship is a free 12-week innovation and entrepreneurship programme and its beneficiaries are unemployed university graduates, university dropouts and high school dropouts, aged between 18 and 27 years.


The Y-BECA 12-week innovation and entrepreneurship programme was created by entrepreneurs and business professionals within the Foundation’s network, as well as an entrepreneurship academic at the Amsterdam Business School, University of Amsterdam in The Netherlands.

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Self-taught fashion designer speaks

26th July 2022
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A job, lucrative or not, is a job after all. Sometimes one has to compromise in order to make a living, few people get a job their dream jobs. But once in a while there is an emergence of people who listen to their inner calling to pursue their passion.

The founder and head designer of Butterfly Couture, Chawa July is one of those few people who left their job to pursue their passion. An inspiring fact about July is that she is a self-taught fashion designer, she used to copy patterns from her old clothes until she learnt how to draw them, and she also searched information from the internet to increase her knowledge and skills.

“It all started as a hobby from my love for beautiful dresses and I started adjusting and making clothes for myself. Gradually people around me started to take interest in my craft and the hobby slowly grew into a profitable business,” July said.

The 41 year fashion designer from Molepolole worked her way up in the Procurement space for over 10 years. She worked at Stanbic Bank, Kromberg & Schubert and Clover Dairy as a Procurement supervisor. Her last job before she entered the fashion industry was a Manager for Contacts & Sourcing at a Facilities Management Company.

She established her fashion house in October 2019 and it has become synonyms with elegant wedding gowns and exquisite evening wear. July said when designing she is inspired by various aspects such as the client’s personality, the mood of the event and the theme. She further mentioned that every opportunity is to show her craft so she always aims to please.

“Every Butterfly Couture piece must represent the elegance and the creativity the brand is about,” she said. Butterfly Couture has adorned beauty queens; Miss Botswana 2021/2022 Ambrociah Samboko at Miss Universe in South Korea and Miss Botswana 2019,Oweditse Fafah Phirinyane during her reign of which is the highlight of her career. They have also marked their presence in a few fashion events locally and in the neighbouring countries.”

They showcased at The Grand Palm Wedding Expo, Masa Fashion Show, Miss Botswana Fashion Show and Sacunda plus Size Fashion Show. The will also be showcasing at Gabs July Fashion Show on the 15th of July alongside the South African designer, popularly known as the King of glamour David Tlale.

July also identified that one of the challenges they face in the couture is that, it’s a seasonal business. “There are times in the year when the business is great and challenging. Winter in particular, is difficult time to stay afloat as there aren’t as many events that people are inspired to dress spectacularly for,” she said. She further said that her aim is to be a prime couturier of choice in Botswana.

“Craft like your life depends on it because every happy client is 10 more referrals” is what she said when asked to serve a word of wisdom to people hoping to make it in the fashion industry.

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WeekendLife

Gospel awards re-organised

26th July 2022
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The Botswana Gospel Music Awards (BOGMA) and the Annual Gospel Awards (AGA) are said to be no longer in existence and a joint venture project has been put up that will carry out the awarding of gospel musicians.

The new entity has been established as Gospel Music Awards, which is a project at this moment is nearer to dishing out the first Gospel Awards under the leadership of the dissolved entities (BOGMA and AGA). “The difference is the same, it is just that the two projects were run by different minds which had differing objectives,” said the project coordinator, Letsweletse Moshabi when asked what the difference was between the two previous awards.

He added that at this junction their focus is on the future of the gospel musicians and they would like to direct their energies to the new project and forgo the past projects. “The Music market especially the gospel genre is too small and that basically means the very small market was experiencing the imbalance in the supply and demand forces. At that stage, supply was more than the demand so the reason for the joint forces is to allow the supply and demand forces to readjust and form equilibrium,” added Moshabi.

The mandate and objectives of the project are to recognize and award gospel music talent, to create awareness of the Botswana gospel music industry and to create a platform where fellow musicians may exchange ideas and network amongst themselves and approach international markets in cohesion.

The first of these joint awards will be held on the 27th August 2022 at Molapo Showcase under the theme ‘Cohesiveness to Build’ where about 18 categories will be up for grabs.

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Makhadzi, Master KG invade Thamaga

18th July 2022
Makhadzi,-Master-KG-invade-Thamaga

The Kumnandi Ekhaya musik festival will be held on the 30th September 2022 at Thamaga village. The event coincides with the release of famous host, Dj Ngwazi’s first album called ‘spring day’ on the 2nd of September 2022.

The Thamaga born and raised Lefika Lushen Kebatlege is a disc jockey and a music producer signed under WanitwaMos Entertainment in South Africa. Famously known as Dj Ngwazi and formally known as DJ superstar, he has really worked hard to become one of the finest export DJs the country has produced. Internationally, he is described as a DJ from South African because of his works with popular music artist Master KG.

Meanwhile, the music festival will feature South African artists, Makhazi, Master KG, Prince Benza and Mthunzi. They will also be joined by some of the big local artists, Franco, Vee Mampeezy, among others.  “The tickets of the concert will be available at Spar stores, webticket and Kings bar. There will be three categories for VIP tickets, the one that goes for P1000, P1500 and P2200,” said the Kumnandi Ekhaya musik fest promoter Sadie Swartz of Saysay Entertainment.

“We have a new system to tackle the cry of promoters about security at the events. We will have a team of 100 security men, 10 horses and 15 dogs. We also agreed with the police to help with traffic control and no tickets will be sold at the gate to avoid circulation of money which can attract thieves,” said Kagiso Gaodumelwe from All Night Security.

“I started deejaying back in the days when I was still schooling at Kagiso Senior School and I never stopped working towards my career since then. I have a career in South Africa, since 2018 when Master KG took me in and his support as a brother has taken me to places,” said DJ Ngwazi describing his career journey.

“Kumnandi Ekhaya is Zulu language which means ‘go monate ko gae’ in Setswana. The name came about as a way of inviting my South African fans and supporters to my home village Thamaga to come experience the joy that comes with celebrating our freedom and independence. I used isiZulu because it’s the dominant language in South Africa,” explained Dj Ngwazi.

“The concert will be held in an open space which was used for agricultural purposes and we would like to call it ‘Ko Legoleng’. With this concert I want to redeem the dignity of our village because we once had the cases of youth who were terrorizing the community, beating up people in the streets and stealing and these was really a concern in our community because they were tarnishing the village name,” said Dj Ngwazi.

The purpose of this concert is to empower the community of Thamaga and local artist, more especially artist from Thamaga village like, Kgabo Sereto traditional group. There will be a litter picking campaign around the village before the launch of the concert .The sponsors which are already on board are Dladleng Entertainment and Kings bar and there are still more sponsors to be revealed.

”As the Kumnandi Ekhaya musik fest management, we are going to buy food combos and take them to Thamaga village Kgotla so they can be donated to the less privileged and orphans. Starting from October we will be donating pads to all Junior Schools in Thamaga,” said Dj Ngwazi. Dj Ngwazi’s motivational words to other artist and everyone else; work hard, be patient and be determined.

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