Connect with us
Advertisement

Young author represents Botswana at Y-BECA Foundation

Boi Kgathi Rasmussen, Author of Brighter Futures for Young Entrepreneurs, is helping high school and University students to learn how to innovate and become entrepreneurs through her step-by-step book. Her book is aimed at young people, aged between 16 and 24, with a burning desire to rise up and be the wings that propel society into the 21st century through innovation and entrepreneurship.  


Readers of her book have expressed great enthusiasm and some have rated the book on Amazon with the following comments: “An excellent, well- written and concise book that is directed towards young entrepreneurs. My teenage sons enjoyed the practical advice! Well worth the price!”


“I bought this book for my teenage daughter, but I read it first. She is now reading it and bouncing ideas around – some of them scary – and I have to listen to all of them – eek! But good to see her engaged and scribbling away. For me, being in the tech and startup scene, I’ve come across a lot of Startups who can’t even answer simple questions like ‘who is your product developed for and what problem are you solving with your product’.


They spend lots of money building products and then are surprised when they can’t gain any traction in the market. I’d recommend for them to read this too and use it as a guide. I’ve read lots of books on entrepreneurship and a lot of them are too technical. This one is simple and straightforward and I like that it uses an example throughout. It was a good refresher for me.”


The book is currently available on Amazon.com, Amazon Europe and soon in South Africa. For updates of where to order the book for personal use, high schools and Universities, visit: www.brighterfuturesbook.com


In addition to being an Author, Boi is also CEO and Founder of Y-BECA Youth Entrepreneurship Foundation, Co-Founder of The SproutHub Marketing & Innovation Consulting Company, and Startup Coach at the Amsterdam Business School, University of Amsterdam in The Netherlands.


She is passionate about entrepreneurship and youth empowerment. She believes that one way to help people sustain themselves economically is to empower them to create their own opportunities. That way, they can be less dependent on handouts.
Her work at Y-BECA involves charting the direction and leading the implementation and advancement of the Organisation’s mission.

 

Y-BECA’s mission is to address the economic challenges of unemployed youth in South Africa and The Netherlands by educating them on innovation and entrepreneurship – and providing them with tools and guidance to create their own businesses. At The SproutHub, her company advises various global and regional clients on their marketing and innovation challenges. She coaches Startup companies and provides workshops for the Students of the Minor Entrepreneurship at the Amsterdam Business School.


Her new book, Brighter Futures for Young Entrepreneurs, was launched in November 2016. The book is a basic introduction to innovation for high school and university students that are curious about entrepreneurship but lack knowledge of where and how to start. It is intended to be a step-by-step guide for how to identify problems in society and match those problems with (business) solutions, thus creating business ideas that are based on people’s wishes, wants or needs.


She is passionate about entrepreneurship and youth empowerment. She believes that one way to help people sustain themselves economically is to empower them to create their own opportunities. That way, they can be less dependent on aid or handouts.
Boi started off her career as a young entrepreneur in Durban, South Africa, where she created a successful Advertising Agency. She was fresh out of school and struggled to get a job, then decided to not only create her own employment opportunity but to do so for other young people with the same struggle. Her business went on to employ around fifteen (15) young people. She learned firsthand the economic and social impact that entrepreneurship can bring about.


She has worked for global companies in Marketing, Innovation and Marketing Capability Development. These include, Philips, DDB Amsterdam, Saatchi & Saatchi Cape Town. Some of the global products she has worked on include, Diageo’s Malta GUINNESS, several global, European and South African brands of the FMCG giant Unilever and consumer electronics products across the Floor Care, Garment Care and Kitchen Appliances categories at Philips. She holds a Masters Degree in International Communication Management from The Hague University of Applied Sciences in The Netherlands.


Boi was born in Botswana and has family roots in South Africa. She lives in The Netherlands. She is a fan of Tennis, Tech Gadgets, Startups and Books. Y-BECA is a non-profit organisation that seeks to address the economic challenges faced by unemployed youth in South Africa through educating them about innovation and entrepreneurship, and giving them the tools and guidance to help create their own enterprises


Y-BECA Youth Entrepreneurship Foundation South Africa launched its much anticipated Youth Entrepreneurship Programme with much fanfare at open, a co-working space in Maboneng Precinct, Johannesburg, on Saturday 7 January 2017.


Among the speakers that graced the occasion were businessman, Jabu Stone, founder and owner of Jabu Stone Hair Products, and Lebo Mbethe, owner of Advent Oil. Stone and Mbethe encouraged a group of young Y-BECA entrepreneurs that attended the launch to never embrace rejection and relentlessly pursue their business ideas.


The Y-BECA Youth Entrepreneurship is a free 12-week innovation and entrepreneurship programme and its beneficiaries are unemployed university graduates, university dropouts and high school dropouts, aged between 18 and 27 years.


The Y-BECA 12-week innovation and entrepreneurship programme was created by entrepreneurs and business professionals within the Foundation’s network, as well as an entrepreneurship academic at the Amsterdam Business School, University of Amsterdam in The Netherlands.

Continue Reading

WeekendLife

A.T.I: Batswana’s Judas Iscariot

19th October 2020
Atasaone Molemogi aka

Atasaone Molemogi, who goes by the stage name of A.T.I, is yet again making headlines and trending on social media platforms.

The eccentric and somewhat lose cannon artist is under fire for the stunts he pulled early this year. A.T.I had gone over and above to enlighten and fight for Batswana’s rights against according to him, foreigners who have monopolised the country.

So much so Atasaone recorded a video ranting and hurling insults while in front of Satar Dada’s Motor Centre at Fairground Mall. That was one of his many episodes. However, the one that gave him the ‘struggle icon’ persona was when he was arrested for making a video in front of the State House, this landed the dear lad in the cells of Urban Police Station and later transferred to Central Police Station.

Batswana gathered at the Central Police to demonstrate and demand the maverick be released. A.T.I became the Mandela of Botswana, the voice of the voiceless, the Messiah Batswana needed. A.T.I could not become any bigger till another outspoken personality stepped on the stage, Duma Gideon Boko, lawyer and President of Umbrella for Democratic Change (UDC).

The aberrant lawyer did not disappoint, especially when he flamboyantly swung his gown on like Superman in front of the press. This was the moment, Botswana’s two outspoken and nonconformists were wearing their capes to save the ordinary citizen from years of being subjected to mediocracy.

Molemogi had Batswana believe that indeed they were being treated unfairly in their own country and incited many to take up arms and fight for a better Botswana for Batswana. The people stood rock solid behind the maverick artist.

That is until A.T.I pulled the rug under their feet and went ahead and met Tumiso Rakgare, Minister of Youth, Sport and Culture. The very same Minister he vehemently declined to meet, hell-bent on only having an audience with the President of Botswana, Mokgweetsi Masisi.

What transpired between Rakgare and A.T.I is not known, but any Tom, Dick and Harry can guess that A.T.I, one way or another, was enticed by something said or done by the Minister because the recluse was as silent as a lamb after the meet.

Now, this publication by no means implies that Rakgare offered Atasaone anything valuable but observing the cries of the masses it may be deducted to something along those lines.All this however happened mid this year and anyone would think that it would be old news and a closed chapter, not to be.

The public cannot for the life of them get over how A.T.I used them to push his agenda and then leave them hanging. A sin unforgiveable in the eyes of Batswana. And so the masses have to have their displeasure made known.

A.T.I has been awarded a new name, Judas Iscariot. The infamous follower of Jesus Christ who sold the latter to the Jews for 30 pieces of silver. Batswana made the reference having deducted that they and their dreams have been sold in the same way Christ was sold off. A.T.I has sabotaged and sold the struggle, for what or how much is still not known.

While people find it hard to understand why ATI threw in the towel, the controversial singer seems unbothered and does not regret anything. He however cited that he is not fond of the name ‘Judas Iscariot’. He further stated that people should understand that it is easy for him to get lost in the midst of everything.

A.T.I shared with this publication that he needed to start somewhere in order to meet the President. He further mentioned to this publication that they discussed how best they can assist the youth and he was telling the Minister about his clothing line, and asking for support from the minister. None of the things mentioned have materialized however.

In his defence he said, “We need to be able to save ourselves before we can be able to save others. People should stop laughing at people who supported me and they should stop calling me Judas Iscariot. The reason why I was going to war when the year began, was because I needed security and I needed our leaders to give me answers.

I was scared I wanted more communication. With time I noticed that I am losing myself. No one told me what to do but I did what I did and I did exactly how l felt it was best,” he said.“A lot of people felt I am their answer, no! I am not anybody’s answer that is why when I was still at it I noticed the saviour mentality. I felt I was back at it again.

I cannot try to save the world all the time. You cannot change the world that don’t see the need to change their mental state.

At the same time the people I am trying to do it for, are still stuck in 89. I did it for the people I needed to do it for and for the truest results to be visible.”

Continue Reading

WeekendLife

Becoming Queen: Oweditse on her Miss Botswana reign

19th October 2020
MISS BOTSWANA - Oweditse Phirinyane

It was not long time ago when she got crowned as Queen, after a series of hard work to take over the crown.

For her it was a journey of learning and a wakeup call at the same time, to put hark work in her reign and to bring the best out of it.

Today, she gave a reflection on becoming Queen and reminisced on what it took for her to complete her reign. The Queen is expected to hang over the crown soon, and to who, we are yet to find out.

When reflecting back on her journey, Oweditse Phirinyane shared with WeekendLife that from the time she got crowned as Queen, there was a form of sisterhood that existed within the contestants.

To an extent whereby they were able to solve their issues amicably without holding grudges.“You know when there is a group of women in one place, people often expect drama. But ours was minimal.

It was more of a sisterhood and our fights were more of sisters. We just solved them and got over them,” she said.Forming part of the contestants meant she had to gird her loins and place herself in a better position to be able to take the crown and ascend the throne as Miss Botswana 2019/20.

“From Phikwe, when SPEDU was taking us on those trips every day. We got lessons, the mere fact that SPEDU was the main sponsor, and they would take us on these long drives, it then occurred to me that this is all for nothing. I had to pay attention to everything that was being said.

My gut said there would be a question on SPEDU. So when we came back, I was ready because I was paying attention and I took time to read the pamphlets that were given to us.”

“So when I took over as Queen, I had a short period to record beauty with a purpose. I had to meet all the Miss World deadlines, I had back to back meetings, interviews and at the same time I had to prepare my wardrobe so it was just crazy. There were no enough sponsors to rely on.

There was no time for delegation of issues. There was no money. I also managed because I had good relationships with designers, as a model and as an individual.”Even though the budget was not enough to cover up her expenses, she had to take care of herself because Miss Botswana did not have money.

Although they assisted where they could, they could not cover half of her wardrobe, not even a quarter. Due to different timelines, and different seasons, she struggled to buy winter clothes for London as it was summer this side, yet it was winter where she was going to compete.

“The shops did not have winter clothes, so it was stressful getting ready for Miss World. That was the most painful part of my reign. You end up settling for things you would not settle for. I then suggested for the next Queen to be crowned earlier.

I wanted to be there for them to form that part of sisterhood. Most of the Queens after their reign they leave because of conflicts. So I wanted to change that,” she said.“If they all meet then I will too because I know the tricks.

The tricks starts here, what is happening in our country and what you have been doing back home. Even if it is not a major thing. Companies, when we come to them and we say ‘support Miss Botswana’, it would not always be about money but making the Queen part of their projects and social responsibility projects.

She has to be there to build her portfolio and those who are watching can see that she is active. There are a lot of events in the country that a Queen can attend.”

Being at Miss World
Part of her reign meant her being at Miss World to compete with Queens from all over the globe. Although she anticipating to give her all at Miss World, she was met with disappointment. However, she had a form of sisterhood with other countries to cushion the disappointments that befell her.

“When I left for Miss World I was so exhausted. My mum had to come the previous day to help me pack. I was so exhausted. My body was on shutdown mode. She came because I was just about to break down. I was overwhelmed because I was doing a lot of things. Her presence made me feel better,’’ said Phirinyane.

“I left for London alone and I had a lot of luggage with me at the time. London was my first long trip. So I was sleeping on the way because I did not want to stress about anything. I arrived in London and I saw people from the Embassy waiting for me. And I had to check in at the Tower Hotel.

I did not have a roommate for a week. My roommate was Miss Ethiopia. I grew close to Miss Barbados and Miss Antigua. When my roommate came, she was a headsets girl,”

“Her English was not good even when I needed to converse with her. Our conversation would be short. But what I loved about her was that she would tell me how amazing I was, without fail.”

Although she had initially perceived that she will be competing globally to bring the crown home, she was instead surprised to learn that the finalized where already chosen and they were there to do formalities.

“They already had their finalists based on social media, not the likes and not the followings but the reception and how you are treated back home. The other thing they look at was how valuable pageantry is in your country. That is if they crown you, what they will benefit from your country. It is business at the end of the day,’’ she said.

“Some people would be barely having two weeks and already they are in Top 40. Somehow it would crush me or destroy someone. I would raise my complaints to our team leader that it was not fair. I was in a group with huge countries.

Countries where pageantry is taken seriously. When I didn’t make it to the Top 40 I was shocked. But at the same time I was content and proud that I have done my best.” She stated that she had a lot of projects that she had to do back home, but she could not due to Covid-19 but there were initiatives she engaged in for the betterment of the society.

When she took over she admitted that she was hyped up and pumped up to implement her projects, which she said she will continue doing even after her reign.“I wish I could have done more but I am still proud of what I have done.

I am proud that I never gave up. I hope one day it gets to a point where people understand the beauty of pageantry and the entertainment industry,” said Phirinyane.

Continue Reading

WeekendLife

Botswana’s little beauty queens earn international credit

19th October 2020
Little MISS Princess 2020 Katlo Ratau

The contentious and contagious COVID-19 pandemic has caused many prominent beauty pageants around the world to be cancelled and postponed.

Among the most to be affected were the Miss Botswana 2020 and of course Little Miss Princess of the World, both the local and global events which were cancelled entirely.

A few of these beauty pageants have modified to remove a live audience or to be purely held over teleconference. One protuberant beauty pageant going on this year is the Miss South Africa that will be going down on the 24th October 2020.

Well, that is a story for another day. It is definitely a golden year and we can’t complain much because Botswana’s five Little Miss Princesses of the World have been recognized internationally and honoured among the Teen Top 100 Young Talented of the World 2020 by Fabuk Magazine.

Fabuk Magazine is a fashion and lifestyle publication which is distributed to many of the leading fashionably trendy destinations all over the world. The major countries for overseas distributions are UK, France, Turkey and USA amongst others.

The magazine is on-hand at most major events such as fashion and red carpet shows, international festivals for fashion and tourism shows.Undeniably the most artistic and dazzling, Katlo Ratau made the list of Botswana’s keen princesses to ever join the Miss Little Princess of the World pageant which was held in Bulgaria at the time of her reign.

A Form 4 student at Delta Waters International School in Maun, she participated in the pageant in 2016 and went home slightly thwarted after being crowned 1st runner up at an outstanding occasion held at the GICC.

Well coincidentally for her, she had a chance to travel to Europe with other Princesses and came to blows with similarly incredible girls from the entire world. She effortlessly sailed through to the finals and was crowned an ultimate winner through her ease composure and radiance.

Joining other Princesses of the World from Botswana was Anke Nkwe. At the age of 12 years, she is already setting bars to be recognized globally as a shining star. Perhaps Botswana will be doing the most at the Miss World in the near feature.

This little dynamite joined the pageant in 2017 and only made it to Top 8 and never hesitated to come back again the following year to claim what belonged to her. She was crowned Miss Congeniality and scooped the second place.

In beauty pageants, Miss Congeniality is usually determined by the votes of other contestants, as being that girl that whom they regard as the most pleasant or kind among other competitors. Nkwe is also a model for the Diamond Pageantry Academy.

With a sterling and authentic record of beauty pageantry, Koketso Gulubane has been selected among the Teen Top 100 Young Talented of the World 2020. She was once crowned Little Miss Independence and participated in the Little Miss Princess of the World twice, in 2015 and 2016 only to finish in Top 5.

At one point she joined Junior Miss Botswana and Miss Teen Botswana where she won numerous awards that include Miss Photogenic, Miss Congeniality.Little Miss Princesses of the World 2019 were not there to add numbers.

The reigning Queen Janet McIntosh and her second runner up Crystal Mokgaotsa were selected among the Top 100 Most Talented teens. At the age of 10 and earning her stripes already, Mokgaotsa was the winner of Best Talent at the pageant.

If these young girls could be nurtured and groomed from these ages, we can have a story to tell at the Miss World or Miss Universe pageants. We have been failing grimly because the girls go out to participate when they are never ready, something that is killing the reputation of the Miss Botswana organization softly.

The reining Little Miss Princess of the World Botswana, McIntosh, joined the pageant in 2016 where she failed to make it to Top 10. She made a huge comeback in 2019 and easily earned her crown. In an exclusive interview with WeekendLife, founder of Miss Little Princess of the World Botswana, Tebogo Lebanna said when participating at the world stage, their main focus is the Botswana culture and tourism, which has proven to do wonders for them.

“This has been our secret ingredient. European and American countries are stunned by our culture and tourism and that is something we strive to promote on other platforms post this COVID-19 pandemic. Our culture is rich and as much as it is dynamic, the world loves to see that”

She added that they also outshine other countries in talent exhibition, saying that they have joined forces with Mophato Dance Theatre, a group that helps in teaching the girls traditional dance skills and dance presence.

Continue Reading
Do NOT follow this link or you will be banned from the site!