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SPEDU launches new brand, promises jobs

The Selibe Phikwe Economic Diversification Unit (SPEDU) launched its new brand, logo and corporate slogan amid promises of thousands of jobs spanning the agriculture, tourism and manufacturing sectors.

At a high profile corporate event at the newly opened Hotel Selibe graced by political leaders, captains of industries amongst others CEDA Chief Executive Officer Mr. Thabo Thamane, BITC Executive Director for Strategy & Competitiveness, Mr. K Olebile who also seats in the SPEDU board, BCL top brass lead by Managing Director, Dan Mahupela who also chairs the SPEDU board, community leadership and other high profile senior government officials, the officials asserted that they are not just all about talk – jobs are coming.

SPEDU is a parastatal company wholly owned by the government established in 2007 to diversify the economy of Selibe Phikwe and the surrounding areas by diversifying the area’s economy away from mining.

When giving background and introduction of brand strategy SPEDU Chief Executive Dr Mokubung N Mokubung explained that the decision to rebrand SPEDU was influenced by the imperative need for his organization to keep up with corporate transformation and provide easy interaction with its clients.

Said Dr Mokubung: “Our corporate identity has to provide a first sight economic & investment attractive picture that expresses togetherness of all stakeholders with a vibrant color spectrum.”

 Dr Mokubung emphasized that people expect a lot from SPEDU hence the move to update their corporate image in order to  profile Selibe Phikwe as a premier sight for  innovative and high technology companies which would translate into thousands of job creation.

Delivering the Keynote speech, SPEDU chairman, Mr Dan Mahupela who also seats at the helm of BCL Limited outlined some of the developments in the region and gave a positive future economic outlook.

Pointing out the National Agro Processing Plant, Mahupela explained that a horticultural study conducted in 2013 revealed great potential for the SPEDU region in food production credit to abundant water supply and fertile soil.

He added that SPEDU is facilitating the upgrading of the Selibe Phikwe airstrip to a fully flashed airport with improved flight aviation terminal and waiting hall.  “As the SPEDU chairman I am pleased to announce that soon I will be able to fly with my CEO from Phikwe straight to Gaborone and from Phikwe Straight to Johannesburg,” said Mahupela.

The airport together with the Platjan bridge whose construction is expected to commence in two months’ time will make travelling easy for potential investors and business people also enhancing tourism efficiency,” explained the Chairman.

Speaking in an interview with Weekend Post SPEDU Executive, Ms Punah Molebatsi explained that the new logo and brand represent a joint collective effort of all stakeholders in transforming and diversifying the Phikwe region.

Said Molebatsi: “the old logo represented what we wanted to do as SPEDU, our intended strategic framework, but the new brand represents what we are doing, the ongoing projects and strategic undertakings that underway.”

She revealed to this publication that the town will soon receive a pharmaceutical factory and medicine park which will create thousands of jobs for the Phikwe and surrounding areas.

Molebatsi also indicated that a high standard shopping mall is also in the pipeline and the development is expected to give the Selibe Phikwe town a new phase lift and transform the region into an economic and investment hub.

Furthermore another project is underway to develop a 42 kilometer electrical line which will power 44 horticultural fields with an estimated land space of 800-1000 hectares along the Motloutse river basin, Mr Jazenga Uezesa SPEDU Director of Strategic projects revealed to Weekend Post.

The project, which is expected to be completed in December this year is financed by the European Union and it is undertaken in collaboration with the Ministry of Agriculture and Botswana Power Corporation (BPC).

 Said Uezesa:  “We have not quantified how much this project would contribute to the reduction of Botswana‘s import bill, but we are optimistic the project will enhance large scale horticultural production and help archive much needed food security.

Uezesa also added that SPEDU has an obligation to turn the region into the bread basket of Botswana.

Profiling the tourism potential in the region, the Strategic Project Director revealed to that SPEDU in partnership with Botswana Tourism Organization is in the process of developing a framework to enhance tourism efficiency in the region.  

Uezesa said they are working hard to profile and market the SPEDU region as a tourism destination, because of three dams, being Letsibogo, Dikgathong and Thune. He said water tourism is one of the main tourism undertakings they are targeting.  

“We will be cautious of environmental factors and sensitiveness of the water because the main aim of the dams is to supply the whole nation with water.”  

The Strategic Project Director also revealed that his office is in the process of developing SPEDU tourism regional corridor which will provide information about attractive sites and promote value chain business opportunities.

 

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