The inspirational Lerato Lala Tebogo has come a long way. From commanding attention as a beauty queen at the time she was crowned Miss Botswana 2005,making it to Top 20 at Miss World to calling the shots at a prominent PR firm in Gaborone. WeekendLife Editor DAVE BAAITSE sat down with the now General Manager of RedPepper PRC to discuss the secret of her success story and her being an inspiration to young girls.
Sitting across from Tebogo in her office which she just occupied seven months back, one cannot help but recall the crowning night back in 2005, where a 20 year old Tebogo strutted her stuff on the ramp, before being declared the fairest of them all. Fast forward to 10 years later, she still has the looks and touch of a beauty queen, only now she is a queen in the corporate world.
“As women in leadership positions we always have to double work so as to be recognised the same as our male counterparts in this industry,” she said. She believes that in the communications industry which is now seemingly clouded, one has to find their place in the market and the value you bring to the client should set you apart from other players. Her success is anchored around strategy.
Her biggest breakthrough as a General Manager came towards BOT 50 celebrations last year where Red Pepper was tasked with the preparations geared towards the celebrations. According to the report released by BOT 50 prior to the big event, Red Pepper was engaged for the services of opening ceremony choreography as well as directing and coordinating the celebrations. This was a staggering multi- million pula tender that was geared towards giving Batswana the best independence celebrations ever.
According to her the scale was too big and it challenged them a lot. As the face of the company, she is tasked with two basic things; the Technical, which is to do with clients’ accounts and the Operational which is more hands on, ensuring that the business runs efficiently and being able to compete in the industry.
A family woman, she has to strike a balance between her work and the family. Working from 8 am to 5pm or longer, she believes in work life integration. The mother of one daughter says when she is home she applies her mind fully to her family and does the same while at the workplace. This year will mark three years in marriage for her. She says when she is not at work, she prefers to spend quality time with her family at home and not to travel.
According to the former beauty queen, on a daily basis she receives calls and messages from young girls who see her as an inspiration seeking her advice on various matters. With a grin, she reveals that she is always more than willing to help them more especially in this era where they are faced with a lot of challenges ranging from drug abuse and the new trends of blessers.
“I would say we are very lucky to have grown up at a time where these things were very minimal,” she asserted. Tebogo has over the years become an influential personality in the entertainment industry in Botswana, hosting some of the most prestigious events in the entertainment, sporting and television calendars. Amongst her achievements, she was appointed MC for the BeMOBILE Premier League Awards (2011), Miss Botswana 2007 and 2012, the Barloworld Women’s Day Talkshow (2014), the Property Expo Conference in 2014, Botswana National Sports Council (BNSC) Awards in 2014 and 2015 and Virgin Active Botswana Brand Ambassador 2016.
A TV Presenter – MC – Public Speaker – Model – Brand Ambassador – Voice Over Artist and Philanthropist, Tebogo has a spark that inspires. From her days as a continuity television presenter on Botswana Television, she has grown to understand the needs of the various audiences she engages. She was the host of the country’s first televised reality modelling and beauty search, Gemstones in 2009/10, and presented E-Zone, Botswana’s premier lifestyle and entertainment programme on Mzansi Magic (then Africa Magic) in 2008.
Tebogo is a staunch believer in the vibrancy and dynamism of women and their power to make a tangible difference in the world. It was in this spirit that she was a consulting groomer and coach for Miss Botswana from 2008 to 2012. She mentored Miss Botswana 2010 Sumaiyah Marope and Miss Botswana 2011, Emma Wareus, in their preparation for participation at the Miss World pageant, where Emma won the title of 1st Princess.
She has also cultivated a signature style, and has been a photography and ramp model for the past 10 years. She has worn the creations of some of Africa’s most talented, young fashion designers, including Lesedi Matlapeng, Aobakwe Molosiwa, and Mothusi Lesolle. She was also selected as one of the showstopper models at the President’s Day Fashion Show in 2015, and has walked the ramp in a Taibo Bacar design at the Lansmore Wedding and Fashion Expo 2015.
She has an attitude of diligence and air of grace, with a quirky edge. She is well spoken, aware of each audience and able to deliver her message succinctly, with economy of language and an express sharpness of wit. Her interest in people and the languages of expression and connection set the precedent into her evolution into Public Relations. She has worked with blue chip clients in a variety of industries, managing stakeholder engagement and publicity campaigns in areas of Legal, Financial, Beauty, FMCG and Health, and Behavioural Change.
She is currently the spokesperson for the revolutionary SKYGIRLSBW movement, a teen- led movement with a bent towards empowering teenage girls to have autonomy and confidence in themselves. Tebogo is no stranger to the complexities and nuances of modern womanhood. Her role as wife and mother allow her the opportunity to fulfil the roles that hold meaning for her, and still push the boundaries of what she deems the mainstays of her profession as a public speaker, brand ambassador and PR manager.
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On Saturday 29 October 2022 (11:00- 15:00) Bash Connektor will be presenting their 1st TatsoConnekt Leading Women Brunch which will be hosted by Basadi’Bash’Masimolole. Tatso. A Setswana word. Taste .Tatso / ta-tso/. verb.
The Brunch will be held at Myhomecafe by Mogobane Dam and tickets are selling at P650 per person. Only 50 tickets available and sold through pre-booking. The value of the offering will be a brunch meal + bottomless mimosas + connekting conversations that matter with leading women in corporate and entrepreneurship. This is an inspirational / empowerment connekting session for Women.
Bash Connektor is a Marketing Company with a twist founded in March 2022 by Basadi Bash Masimolole who has 15 years plus Marketing Experience. The INTENT of Bash Connektor is to Link People, Experiences, and Brands. The K instead of C is INTENTIONAL. We are all about contributing towards AMPLIFYING brand and country messages through curating experiential offerings and connekting conversations that matter, said Basadi Masimolole.
With a sponsor or funding, Basadi Masimolole’s ultimate goal is to have visual podcasts and empowerment connektor sessions at villages as part of cultural tourism and contributing towards the Botswana Government’s Rural Areas Development Program (RADP).
Individuals interested in purchasing the limited number tickets or Brands interested in participating on the TatsoConnekt Leading Women Brunch through sponsorships/ brand placement opportunities can reach Basadi’Bash’Masimolole on +267 7140 6660 / email@example.com / Bash Connektor Facebook page.