NAPRO on rigorous campaign to market local products
Nation Food Technology Research Center Commercial Arm (NAPRO) has embarked on a quest to take their products to the people, WeekendPost has learnt. Just recently, they introduced a new tomato sauce and a range of canned vegetables brands in minor retail outlets.
According to NAPro Sales & Marketing Manager Metlha Lolo Mangwane , the roll out of the products, ‘Harvest Haven’ which was done in September was a preliminary shelving to familiarize people with the product and get their feedback, “The minor retailers did not require cumbersome decision making processes to stock our products,” she said.
Mangwane explained that going further the “Harvest Haven” brand will be robustly taken to Batswana through various marketing strategies, she told WeekendPost that brand activation exercises are at advanced stage as radio jingles are already on the airwaves of some local Radio Stations, adding that other media platforms will be further explored to create brand awareness, citing a television advert that is expected to run next year January on Botswana Television.
“The on-going brand activation activities such as tasting sessions in metropolitan areas like your malls and your bus ranks will familiarize the public with Harvest Haven products,” she said. “We commenced last week here in Phikwe and this week (19th -23rd) Harvest Haven was in Francistown where the reception was so amazing.”
The NAPro youthful executive indicated that the brand participated in the recent Botswana Investment Trade Centre (BITC) organized Global Expo of which she observed the reception was very promising considering the international standards of the show. “The expo was one of the major platforms NAPro has participated in and there was a positive response as the products were sold out and more enquiries and orders followed thereafter regarding the products.” She added that this reflected the excitement Batswana have about the locally manufactured and processed food products.
Currently, NAPro’s Harvest Haven products are available in Selibe Phikwe, Serule, Topisi, Mahalapye, Mogapinyana, Kgagodi, Tati Siding, Francistown and Kanye, the plant executives observe that through aggressive marketing and promotional activities, the products will be appreciated nationwide.
For his part NAPRO Public Relations Officer Keontse Mothibedi said the company is in negotiations with major retail stores for listing, adding that with some stores the listing process is almost complete.
He told WeekendPost that a local retail chain store may start stocking their products as soon as January 1 2017 as the talks are already complete, “Once we are on the shelves of that FAST MOVING CONSUMER GOODS (FMCG) power house, we would have penetrated the local market,” he said, noting that the name of the retail outlet will be disclosed soon through national activations and media publications.
Keontse also revealed sketchy information that a South African founded retailer has expressed interest in purchasing their products. “The problem is the decision making processes are made in South Africa, it takes time and turns out to be cumbersome with the Bureau of Standards that side, and other trade regulation tussles.” However to address the problem Keontse revealed that Investment & Trade gurus BITC has taken over the matter to assist in the processing. “We have engaged Botswana Investment & Trade Center (BITC) to assist us with export and trade undertaking since they have the acumen,” he said.
NAPRO processes onions to canned pickles, fully nurtured tomatoes to tomato sauce and different vegetables to canned pickled atchar amongst other products. The National Agro Processing plant is an investment by the Botswana Government through the National Food Technology Research Centre (NAFTRC) Investment Company, and its mandate is to increase the shelf life of locally produced horticultural products by processing them into sauces, pickles, canned and different packaging models.
The Plant started operation in May 27 this year and currently the plant processes about 32 tonnes of tomato. Positioned strategically in the SPEDU region, NAPRO now forms an integral part in the Selibe Phikwe revitalization strategy under the Agriculture and food processing banner following the dissolution of BCL Limited which was the economic heartbeat of Selibe Phikwe and the entire eastern region. However the plant which had a capital injection of over P100 million from the Office of the President decried depleting funds and thus lack of finances for robust marketing and possibly expansion of the processing plant for more job creation.
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Nigerians, Zimbabweans apply for Chema Chema Fund
Fronting activities, where locals are used as a front for foreign-owned businesses, have been a long-standing issue in Botswana. These activities not only undermine the government’s efforts to promote local businesses but also deprive Batswana of opportunities for economic empowerment, officials say. The Ministry of Trade and Industry has warned of heavy penalties for those involved in fronting activities especially in relation to the latest popular government initiative dubbed Chema Chema.
According to the Ministry, the Industrial Development Act of 2019 clearly outlines the consequences of engaging in fronting activities. The fines of up to P50,000 for first-time offenders and P20,000 plus a two-year jail term for repeat offenders send a strong message that the government is serious about cracking down on this illegal practice. These penalties are meant to deter individuals from participating in fronting activities and to protect the integrity of local industries.
“It is disheartening to hear reports of collaboration between foreigners and locals to exploit government initiatives such as the Chema Chema Fund. This fund, administered by CEDA and LEA, is meant to support informal traders and low-income earners in Botswana. However, when fronting activities come into play, the intended beneficiaries are sidelined, and the funds are misused for personal gain.” It has been discovered that foreign nationals predominantly of Zimbabwean and Nigerian origin use unsuspecting Batswana to attempt to access the Chema Chema Fund. It is understood that they approach these Batswana under the guise of drafting business plans for them or simply coming up with ‘bankable business ideas that qualify for Chema Chema.’
Observers say the Chema Chema Fund has the potential to uplift the lives of many Batswana who are struggling to make ends meet. They argue that it is crucial that these funds are used for their intended purpose and not siphoned off through illegal activities such as fronting. The Ministry says the warning it issued serves as a reminder to all stakeholders involved in the administration of these funds to ensure transparency and accountability in their disbursement.
One local commentator said it is important to highlight the impact of fronting activities on the local economy and the livelihoods of Batswana. He said by using locals as a front for foreign-owned businesses, opportunities for local entrepreneurs are stifled, and the economic empowerment of Batswana is hindered. The Ministry’s warning of heavy penalties is a call to action for all stakeholders to work together to eliminate fronting activities and promote a level playing field for local businesses.
Meanwhile, the Ministry of Trade and Industry’s warning of heavy penalties for fronting activities is a necessary step to protect the integrity of local industries and promote economic empowerment for Batswana. “It is imperative that all stakeholders comply with regulations and work towards a transparent and accountable business environment. By upholding the law and cracking down on illegal activities, we can ensure a fair and prosperous future for all Batswana.”
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Merck Foundation and African First Ladies mark World Health Day 2024
Merck Foundation, the philanthropic arm of Merck KGaA Germany marks “World Health Day” 2024 together with Africa’s First Ladies who are also Ambassadors of MerckFoundation “More Than a Mother” Campaign through their Scholarship and Capacity Building Program. Senator, Dr. Rasha Kelej, CEO of Merck Foundation emphasized, “At Merck Foundation, we mark World Health Day every single day of the year over the past 12 years, by building healthcare capacity and transforming patient care across Africa, Asia and beyond.
I am proud to share that Merck Foundation has provided over 1740 scholarships to aspiring young doctors from 52 countries, in 44 critical and underserved medical specialties such as Oncology, Diabetes, Preventative Cardiovascular Medicine, Endocrinology, Sexual and Reproductive Medicine, Acute Medicine, Respiratory Medicine, Embryology & Fertility specialty, Gastroenterology, Dermatology, Psychiatry, Emergency and Resuscitation Medicine, Critical Care, Pediatric Emergency Medicine, Neonatal Medicine, Advanced Surgical Practice, Pain Management, General Surgery, Clinical Microbiology and infectious diseases, Internal Medicine, Trauma & Orthopedics, Neurosurgery, Neurology, Cardiology, Stroke Medicine, Care of the Older Person, Family Medicine, Pediatrics and Child Health, Obesity & Weight Management, Women’s Health, Biotechnology in ART and many more”.
As per the available data, Africa has only 34.6% of the required doctors, nurses, and midwives. It is projected that by 2030, Africa would need additional 6.1 million doctors, nurses, and midwives*. “For Example, before the start of the Merck Foundation programs in 2012; there was not a single Oncologist, Fertility or Reproductive care specialists, Diabetologist, Respiratory or ICU specialist in many countries such as The Gambia, Liberia, Sierra Leone, Central African Republic, Guinea, Burundi, Niger, Chad, Ethiopia, Namibia among others. We are certainly creating historic legacy in Africa, and also beyond. Together with our partners like Africa’s First Ladies, Ministries of Health, Gender, Education and Communication, we are impacting the lives of people in the most disadvantaged communities in Africa and beyond.”, added Senator Dr. Kelej. Merck Foundation works closely with their Ambassadors, the African First Ladies and local partners such as; Ministries of Health, Education, Information & Communication, Gender, Academia, Research Institutions, Media and Art in building healthcare capacity and addressing health, social & economic challenges in developing countries and under-served communities. “I strongly believe that training healthcare providers and building professional healthcare capacity is the right strategy to improve access to equitable and quality at health care in Africa.
Therefore, I am happy to announce the Call for Applications for 2024 Scholarships for young doctors with special focus on female doctors for our online one-year diploma and two year master degree in 44 critical and underserved medical specialties, which includes both Online Diploma programs and On-Site Fellowship and clinical training programs. The applications are invited through the Office of our Ambassadors and long-term partners, The First Ladies of Africa and Ministry of Health of each country.” shared Dr . Kelej. “Our aim is to improve the overall health and wellbeing of people by building healthcare capacity across Africa, Asia and other developing countries. We are strongly committed to transforming patientcare landscape through our scholarships program”, concluded Senator Kelej.
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Interpol fugitive escapes from Botswana
John Isaak Ndovi, a Tanzanian national embroiled in controversy and pursued under a red notice by the International Criminal Police Organization (Interpol), has mysteriously vanished, bypassing a scheduled bail hearing at the Extension 2 Magistrate Court in Gaborone. Previously apprehended by Botswana law enforcement at the Tlokweng border post several months earlier, his escape has ignited serious concerns.
Accused of pilfering assets worth in excess of P1 million, an amount translating to roughly 30,000 Omani Riyals, Ndovi has become a figure of paramount interest, especially to the authorities in the Sultanate of Oman, nestled in the far reaches of Asia.
The unsettling news of his disappearance surfaced following his failure to present himself at the Extension 2 Magistrate Court the preceding week. Speculation abounds that Ndovi may have sought refuge in South Africa in a bid to elude capture, prompting a widespread mobilization of law enforcement agencies to ascertain his current location.
In an official communiqué, Detective Senior Assistant Police Commissioner Selebatso Mokgosi of Interpol Gaborone disclosed Ndovi’s apprehension last September at the Tlokweng border, a capture made possible through the vigilant issuance of the Interpol red notice.
At 36, Ndovi is implicated in a case of alleged home invasion in Oman. Despite the non-existence of an extradition treaty between Botswana and Oman, Nomsa Moatswi, the Director of the Directorate of Public Prosecution (DPP), emphasized that the lack of formal extradition agreements does not hinder her office’s ability to entertain extradition requests. She highlighted the adoption of international cooperation norms, advocating for collaboration through the lenses of international comity and reciprocity.
Moatswi disclosed the intensified effort by law enforcement to locate Ndovi following his no-show in court, and pointed to Botswana’s track record of extraditing two international fugitives from France and Zimbabwe in the previous year as evidence of the country’s relentless pursuit of legal integrity.
When probed about the potential implications of Ndovi’s case on Botswana’s forthcoming evaluation by the Financial Action Task Force (FATF), Moatswi reserved her speculations. She acknowledged the criticality of steering clear of blacklisting, suggesting that this singular case is unlikely to feature prominently in the FATF’s assessment criteria.