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NAPRO on rigorous campaign to market local products

Nation Food Technology Research Center Commercial Arm (NAPRO) has embarked on a quest to take their products to the people, WeekendPost has learnt. Just recently, they introduced a new tomato sauce and a range of canned vegetables brands in minor retail outlets.


According to NAPro Sales & Marketing Manager Metlha Lolo Mangwane , the roll out of the products, ‘Harvest Haven’ which was done in September was a preliminary shelving to familiarize people with the product and get their feedback, “The minor retailers did not require cumbersome decision making processes to stock our products,” she said.


Mangwane explained that going further the “Harvest Haven” brand will be robustly taken to Batswana through various marketing strategies, she told WeekendPost that brand activation exercises are at advanced stage as radio jingles are already on the airwaves of some local Radio Stations, adding that other media platforms will be further explored to create brand awareness, citing a television advert that is expected to run next year January on Botswana Television.

 

“The on-going brand activation activities such as tasting sessions in metropolitan areas like your malls and your bus ranks will familiarize the public with Harvest Haven products,” she said. “We commenced last week here in Phikwe and this week (19th -23rd) Harvest Haven was in Francistown where the reception was so amazing.”  


The NAPro youthful executive indicated that the brand participated in the recent Botswana Investment Trade Centre (BITC) organized Global Expo of which she observed the reception was very promising considering the international standards of the show. “The expo was one of the major platforms NAPro has participated in and there was a positive response as the products were sold out and more enquiries and orders followed thereafter regarding the products.” She added that this reflected the excitement Batswana have about the locally manufactured and processed food products.


Currently, NAPro’s Harvest Haven products are available in Selibe Phikwe, Serule, Topisi, Mahalapye, Mogapinyana, Kgagodi, Tati Siding, Francistown and Kanye, the plant executives observe that through aggressive marketing and promotional activities, the products will be appreciated nationwide.
For his part NAPRO Public Relations Officer Keontse Mothibedi said the company is in negotiations with major retail stores for listing, adding that with some stores the listing process is almost complete.

 

He told WeekendPost that a local retail chain store may start stocking their products as soon as January 1 2017 as the talks are already complete, “Once we are on the shelves of that FAST MOVING CONSUMER GOODS (FMCG) power house, we would have penetrated the local market,” he said, noting that the name of the retail outlet will be disclosed soon through national activations and media publications.


Keontse also revealed sketchy information that a South African founded retailer has expressed interest in purchasing their products. “The problem is the decision making processes are made in South Africa, it takes time and turns out to be cumbersome with the Bureau of Standards that side, and other trade regulation tussles.” However to address the problem Keontse revealed that Investment & Trade gurus BITC has taken over the matter to assist in the processing. “We have engaged Botswana Investment & Trade Center (BITC) to assist us with export and trade undertaking since they have the acumen,” he said.  


NAPRO processes onions to canned pickles, fully nurtured tomatoes to tomato sauce and different vegetables to canned pickled atchar amongst other products. The National Agro Processing plant is an investment by the Botswana Government through the National Food Technology Research Centre (NAFTRC) Investment Company, and its mandate is to increase the shelf life of locally produced horticultural products by processing them into sauces, pickles, canned and different packaging models.


The Plant started operation in May 27 this year and currently the plant processes about 32 tonnes of tomato. Positioned strategically in the SPEDU region, NAPRO now forms an integral part in the Selibe Phikwe revitalization strategy under the Agriculture and food processing banner following the dissolution of BCL Limited which was the economic heartbeat of Selibe Phikwe and the entire eastern region. However the plant which had a capital injection of over P100 million from the Office of the President decried depleting funds and thus lack of finances for robust marketing and possibly expansion of the processing plant for more job creation.

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Seretse, Kgosi may walk free

30th October 2020
BAKANG SERETSE

The P250 million National Petroleum Fund (NPF) saga that has been before court since 2017 seems to be losing its momentum with a high possibility of it being thrown out as defence lawyers unmask incompetency on the part of the Directorate of Public Prosecution (DPP).

The Gaborone High Court this week ruled that the decision by the State to prosecute Justice Zein Kebonang and his twin brother, Sadique Kebonang has been reviewed and set aside. The two brothers have now been cleared of the charges that where laid against them three years ago.

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Understanding the US Electoral College and key election issues 

28th October 2020
Mark J Rozell

The United States (US) will on the 3rd of November 2020 chose between incumbent Donald Trump of the Republicans and former Vice President Joe Biden of the Democrats amid the coronavirus pandemics, which has affected how voting is conducted in the world’s biggest economy.

Trump (74) seeks re-election after trouncing Hillary Clinton in 2016, while Biden (77) is going for his first shot as Democratic nominee after previous unsuccessful spells.

US Presidents mostly succeed in their re-election bid, but there have been nine individuals who failed to garner a second term mandate, the latest being George W H. Bush, a Republican who served as the 41st US President between 1989 and 1993.

Dr Mark Rozell, a Dean of  the School of Policy and Government at George Mason University  in  Arlington, Virginia describes the complex US electoral system that will deliver the winner at the 3rd November elections.

“The founders of our Republic de-centralised  authority  significantly  in  creating  our  constitutional  system,  which  means that  they  gave  an  enormous  amount  of  independent  power  and  authority  to  State  and  local governments,” Dr Rozell told international media on Elections 2020 Virtual Reporting Tour.

Unlike  parliamentary  democracies, like Botswana the  United  States  does  not  have  all  of  the  national government elected in one year. They do not have what is commonly called mandate elections where  the  entire  federal  government  is  elected  all  in  one  election  cycle  giving  a  “mandate”  to  a particular political party to lead, and instead US have what are called staggered elections, elections over time.

The two house Congress, members of the House of Representatives have two-year long terms of office. Every two years the entire House of Representatives is up for re-election, but senators  serve  for  six  years  and  one  third  of  the  Senate is elected every  two  years.

For this election cycle, US citizens will be electing the President and Vice

President, the entire House of Representatives and one third of the open or contested seats in the Senate, whereas two thirds are still fulfilling the remainder of their terms beyond this year.

An  important  facet  of  US electoral  system  to  understand  given  the  federalism  nature  of  the republic, the US elect presidents State by State, therefore they do not have a national popular vote for the presidency.

“We have a national popular vote total that says that Hillary Clinton got three million more votes than Donald Trump or in Year 2000 that Al Gore got a half million more votes than George W. Bush, but we have what is called a State by State winner takes all system where each State  is  assigned  a  number  of  electors  to  our  Electoral  College  and  the  candidate  who  wins  the popular vote within each State takes 100 percent of the electors to the Electoral College,” explained Dr Rozell.

“And that is why mathematically, it is possible for someone to win the popular vote but lose the presidency.”

Dr Rozell indicated that in 2016, Hillary Clinton won very large popular majorities in some big population States like California, but the system allows a candidate to only have to  win  a  State  by  one  vote  to  win  a  100 percent of  its  electors,  the  margin  does  not  matter.

“Donald  Trump  won  many  more  States  by  smaller  margins,  hence  he  got  an  Electoral  College majority.”

Another interesting features by the way of US constitutional system, according to Dr Rozell, but extremely rare, is what is called the faithless elector.

“That’s the elector to the Electoral College who says, ‘I’m not going to vote the popular vote in my State, I think my State made a bad decision and I’m going  to  break  with  the  popular  vote,’’ Dr Rozell said.

“That’s constitutionally a very complicated matter in our federalism system because although the federal constitution says electors may exercise discretion, most States have passed State laws making it illegal for any elector to the Electoral College to break faith with the popular vote of that State, it is a criminal act that can be penalized if one is to do that. And we just had an important Supreme Court case that upheld the right of the states to impose and to enforce this restriction”

There are 538 electors at the Electoral College, 270 is the magic number, the candidate who gets 270 or more becomes President of the United States.

If however there are more candidates, and  this  happens  extremely  rarely,  and  a  third  candidate  got  some electors  to  the  Electoral  College  denying  the  two  major  party  candidates,  either  one  getting  a majority, nobody gets 270 or more, then the election goes to the House of Representatives and the House of Representatives votes among the top three vote getters as to who should be the next President.

“You’d have to go back to the early 19th century to have such a scenario, and that’s not going to happen this year unless there is a statistical oddity, which would be a perfect statistical tie of 269 to 269 which could happen but you can just imagine how incredibly unlikely that is,” stated Dr Rozell.

BLUE STATES vs RED STATES

Since the 2000 United States presidential election, red states and blue states have referred to states of the United States whose voters predominantly choose either the Republican Party (red) or Democratic Party (blue) presidential candidates.

Many  states  have  populations  that  are  so  heavily  concentrated  in  the  Democratic party or the Republican party that there is really no competition in those states.

California is a heavily Democratic State, so is New York and Maryland. It is given that Joe Biden will win those states. Meanwhile Texas, Florida and Alabama are republicans. So, the candidates will spent no time campaigning in those states because it is already a given.

However there are swing  states, where  there is a competition between about five and 10 states total in each election cycle that make a difference, and that is where the candidates end up spending almost all of their time.

“So  it  ends  up  making  a  national  contest  for  the  presidency  actually  look  like  several  state-wide contests with candidates spending a lot of time talking about State and local issues in those parts of the country,” said Dr Rozell.

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Masisi to make things right with Dangote

26th October 2020

High Commissioner of the Federal Government of Nigeria to Botswana, His Excellency Umar Zainab Salisu, has challenged President Dr Mokgweetsi Masisi to move swiftly and lobby Africa’s richest man, Nigerian Billionaire, Aliko Dangote to invest in Botswana.

Speaking during a meeting with President Masisi at Office of President on Thursday Zainab Salisu said Dangote has expressed massive interest in setting up billion dollar industries in Botswana.  “We have a lot of investors who wish to come and invest in Botswana , when we look at Botswana we don’t see Botswana itself , but we are lured by its geographic location , being in the centre of Southern Africa presents a good opportunity for strategic penetration into other markets of the region,” said Salisu.

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