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NAPRO on rigorous campaign to market local products

Nation Food Technology Research Center Commercial Arm (NAPRO) has embarked on a quest to take their products to the people, WeekendPost has learnt. Just recently, they introduced a new tomato sauce and a range of canned vegetables brands in minor retail outlets.


According to NAPro Sales & Marketing Manager Metlha Lolo Mangwane , the roll out of the products, ‘Harvest Haven’ which was done in September was a preliminary shelving to familiarize people with the product and get their feedback, “The minor retailers did not require cumbersome decision making processes to stock our products,” she said.


Mangwane explained that going further the “Harvest Haven” brand will be robustly taken to Batswana through various marketing strategies, she told WeekendPost that brand activation exercises are at advanced stage as radio jingles are already on the airwaves of some local Radio Stations, adding that other media platforms will be further explored to create brand awareness, citing a television advert that is expected to run next year January on Botswana Television.

 

“The on-going brand activation activities such as tasting sessions in metropolitan areas like your malls and your bus ranks will familiarize the public with Harvest Haven products,” she said. “We commenced last week here in Phikwe and this week (19th -23rd) Harvest Haven was in Francistown where the reception was so amazing.”  


The NAPro youthful executive indicated that the brand participated in the recent Botswana Investment Trade Centre (BITC) organized Global Expo of which she observed the reception was very promising considering the international standards of the show. “The expo was one of the major platforms NAPro has participated in and there was a positive response as the products were sold out and more enquiries and orders followed thereafter regarding the products.” She added that this reflected the excitement Batswana have about the locally manufactured and processed food products.


Currently, NAPro’s Harvest Haven products are available in Selibe Phikwe, Serule, Topisi, Mahalapye, Mogapinyana, Kgagodi, Tati Siding, Francistown and Kanye, the plant executives observe that through aggressive marketing and promotional activities, the products will be appreciated nationwide.
For his part NAPRO Public Relations Officer Keontse Mothibedi said the company is in negotiations with major retail stores for listing, adding that with some stores the listing process is almost complete.

 

He told WeekendPost that a local retail chain store may start stocking their products as soon as January 1 2017 as the talks are already complete, “Once we are on the shelves of that FAST MOVING CONSUMER GOODS (FMCG) power house, we would have penetrated the local market,” he said, noting that the name of the retail outlet will be disclosed soon through national activations and media publications.


Keontse also revealed sketchy information that a South African founded retailer has expressed interest in purchasing their products. “The problem is the decision making processes are made in South Africa, it takes time and turns out to be cumbersome with the Bureau of Standards that side, and other trade regulation tussles.” However to address the problem Keontse revealed that Investment & Trade gurus BITC has taken over the matter to assist in the processing. “We have engaged Botswana Investment & Trade Center (BITC) to assist us with export and trade undertaking since they have the acumen,” he said.  


NAPRO processes onions to canned pickles, fully nurtured tomatoes to tomato sauce and different vegetables to canned pickled atchar amongst other products. The National Agro Processing plant is an investment by the Botswana Government through the National Food Technology Research Centre (NAFTRC) Investment Company, and its mandate is to increase the shelf life of locally produced horticultural products by processing them into sauces, pickles, canned and different packaging models.


The Plant started operation in May 27 this year and currently the plant processes about 32 tonnes of tomato. Positioned strategically in the SPEDU region, NAPRO now forms an integral part in the Selibe Phikwe revitalization strategy under the Agriculture and food processing banner following the dissolution of BCL Limited which was the economic heartbeat of Selibe Phikwe and the entire eastern region. However the plant which had a capital injection of over P100 million from the Office of the President decried depleting funds and thus lack of finances for robust marketing and possibly expansion of the processing plant for more job creation.

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Gov’t shy to shame failing ministers

22nd February 2021
Morwaeng

Minister of Presidential Affairs, Governance and Public Administration, Kabo Morwaeng together with Permanent Secretary to the President (PSP) Elias Magosi, this week refused to name and shame the worst performing Ministries and to disclose the best performing Ministries since beginning of 12th parliament including the main reasons for underperformance.

Of late there have been a litany of complaints from both ends of the aisle with cabinet members accused of providing parliament with unsatisfactory responses to the questions posed. In fact for some Botswana Democratic Party (BDP) backbenchers a meeting with the ministers and party leadership is overdue to address their complaints. Jwaneng-Mabutsane MP, Mephato Reatile is also not happy with ministers’ performance.

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Bokamoso, Gov’t in P10M womb removal suit

22nd February 2021
Bokamoso

Bokamoso Private Hospital is battling a P10 million legal suit for a botched fibroids operation which resulted in a woman losing an entire womb and her prospects of bearing children left at zero.

The same suit has also befallen the Attorney General of Botswana who is representing the Ministry of Health and Wellness for their contributory negligence of having the unlawful removal of a patient, Goitsemang Magetse’s womb.

According to the court papers, Magetse says that sometimes in November 2019, she was diagnosed with fibroids at Marina Hospital where upon she was referred to Bokamoso Private Hospital to schedule an appointment for an operation to remove the fibroids, which she did.

Magetse continues that at the instance of one Dr Li Wang, the surgeon who performed the operation, and unknown to her, an operation to remove her whole womb was conducted instead.
According to Magetse, it was only through a Marina Hospital regular check-up that she got to learn that her whole womb has been removed.

“At the while she was under the belief that only her fibroids have been removed. By doing so, the hospital has subjected itself to some serious delictual liability in that it performed a serious and life changing operation on patient who was under the belief that she was doing a completely different operation altogether. It thus came as a shock when our client learnt that her womb had been removed, without her consent,” said Magetse’s legal representatives, Kanjabanga and Associates in their summons.

The letter further says, “this is an infringement of our client‘s rights and this infringement has dire consequences on her to the extent that she can never bear children again”. ‘It is our instruction therefore, to claim as we hereby do, damages in the sum of BWP 10,000,000 (ten million Pula) for unlawful removal of client’s womb,” reads Kanjabanga Attorneys’ papers. The defendants are yet to respond to the plaintiff’s papers.

What are fibroids?

Fibroids are tumors made of smooth muscle cells and fibrous connective tissue. They develop in the uterus. It is estimated that 70 to 80 percent of women will develop fibroids in their lifetime — however, not everyone will develop symptoms or require treatment.

The most important characteristic of fibroids is that they’re almost always benign, or noncancerous. That said, some fibroids begin as cancer — but benign fibroids can’t become cancer. Cancerous fibroids are very rare. Because of this fact, it’s reasonable for women without symptoms to opt for observation rather than treatment.

Studies show that fibroids grow at different rates, even when a woman has more than one. They can range from the size of a pea to (occasionally) the size of a watermelon. Even if fibroids grow that large, we offer timely and effective treatment to provide relief.

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Masisi warned against a sinking Botswana

22nd February 2021
Ndaba GAolatlhe

The Alliance for Progressives (AP) President Ndaba Gaolathe has said that despite major accolades that Botswana continues to receive internationally with regard to the state of economy, the prospects for the future are imperilled.

Delivering his party Annual Policy Statement on Thursday, Gaolathe indicated that Botswana is in a state of do or die, and that the country’s economy is on a sick bed. With a major concern for poverty, Gaolathe pointed out that almost half of Botswana’s people are ravaged by or are about to sink into poverty.  “Our young people have lost the fire to dream about what they could become,” he said.

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