Two leading network giants are reportedly interested in sponsoring the Botswana Football Association (BFA)’s forgotten tournament, otherwise known as the FA cup. It is said the association is keen on bringing back to life the tourney that was last staged five years ago.
This publication has been tipped off about the two names and it is reported that negotiations are moving rather smoothly where the association will settle for the ‘highest bidder.’ The tournament which features teams from First Division together with premier league clubs was last sponsored by Kgalagadi Breweries Limited (KBL) trading as Coca- cola company where the winner took home P500-000.
The cup was last won by Gaborone United in 2012 after beating Mochudi Centre Chiefs in a penalty shootout. It has been five barren years with BFA failing to secure a lucrative sponsor. In 2012, after Tebogo Sebego’s regime wrestled football power out of David Fani’s hands, promises were made that it will be staged.
It is reported however that the association once caught the attention of Choppies group as potential sponsors. However, the country’s leading retailer shop is said to have expressed some misgivings about BFA‘s maladministration and therefore decided not to commit.
BFA is currently engaged with Mascom wireless who powers the Top 8 tournament. Mascom’s partnership with the association is nearing an end and there is likelihood that the company might try a larger tournament. Mascom has, in the past sponsored the league and based on their experience, are tried and trusted partners.
As things stand, another local company, BTC are the title sponsors of the league. When Mascom could not renew the contract in 2008 for unknown reasons, BTC took over. They too, have a mutual relationship with the association and may want to commit to the tournament once their current contract lapses.
Orange Botswana, too, have a footprint within Lekidi football centre. The company once sponsored the senior national team at an undisclosed fee. BFA officials had not commented on the matter by press time. But BFA President Mac Lean Letshwiti promised that, ‘‘there will be FA cup soon and sponsors are all over.’’
It is not yet clear where negotiations will eventually lead BFA, but what is arising as a matter of fact is that the tournament will ultimately be sponsored by one cellular network giant. The FA cup was first staged in 1992 and Lobatse based outfit Extension Gunners became the first premier league team to win it.
Athletics is one of the sporting activities that for many years has been consistently performing extremely well in international competitions. One of the reasons is the availability of qualified and experienced coaches, who have been working tirelessly on the ground to ensure that they scout talent and develop more athletes.
For the first time after eons, football clubs plying their trade in the elite league are walking in the shadow of the undefined with nothing concrete agreed and on sight before the commencement of the football season.