WesBank Sponsorship Boots Botswana’s Motorsport Talent
WesBank-a Division of First National Bank of Botswana, in collaboration with Naledi Motors, continues to nurture emerging and established talent in the motorsport arena. The Division, whose mission remains to be the leading Vehicle and Asset Finance provider, has successfully run the motorsport sponsorship with Naledi Motors for over 10 years.
"We are pleased to have such a platform in place that enhances emerging talent in this field of sport. Success stories such as that of Vincent Crosbie, demonstrate the positive impact of the sponsorship. We will continue to nurture talent through this avenue going forward,” stated WesBank Director, Justine Basiami.
The sponsorship has provided support to teams year on year. The current team, which comprises of Vincent Crosbie, Ryan Meyer, Douglas Morris, James Morris and Aubrey Thupe in particular, has benefited from WesBank and Naledi Motors’ support for the past four years.
“For the past 10 years, the sponsorship has been instrumental in developing racers in Botswana. We wanted to start a professional racing team to take the country forward, and the grant continues to give us the capacity to achieve this,” expressed Wayne Jordaan Dealer Principal at Naledi Motors.
“I have matured as a racer because of the support from WesBank and Naledi Motors. Going to Dakar became a reality because they believed in my talent and continue to rally behind my dream as well as other talented racers. I’m grateful for the opportunity,” said rider, Vincent Crosbie.
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Orange injects P350 000 into Phikwe marathon
Mobile network Orange Botswana is committed to supporting the development of local sport. Through its sponsorship, the company will be able to promote and market the sport. According to Maano Masisi, the company believes that sport can unite people from different backgrounds.
He stated that through the sponsorship of the marathon, the company will help promote healthy lifestyles and unity among the people of Selebi Phikwe.
The Selebi Phikwe Marathon is scheduled to take place on July 29, 2023. It is expected that it will attract international, regional, and social runners. A total of P216 000 has been allocated for the prize money for the first ten places in the 42.2 km race. For the 15km and 10km races, the LOC will give away prizes to the first five places.
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The National Stadium will be lit up with fireworks on April 29, 2023, as some of the best international athletes will participate in the maiden Botswana Grand prix.
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AFRICAâ€™S RECOVERY: Sports as game changer
The year 2022 witnessed unprecedented phenomena. Several Africans- Gotytom Gebreslase, Sharon Lokedi, Victor Kiplangat, Tamarit Tola and many others- swept the Worldâ€™s marathons records.
However, the COVID-19 pandemic, and the resulting control measures implemented in several countries, led to many high-level sports competitions being cancelled or shelved, the Dakar 2022 Youth Olympic Games was moved to 2026.
Founder and Executive Chairman, African Sports and Creative Institute, Will Mabiakop, says the inability to hold traditional and amateur sports events have had a serious effect on public health overall, including mental health, sparking a revolution whereby athletes began to talk more openly about stress, mental overload and performance anxiety.
â€śAfrica is home to the fastest growing economies before the crisis, no longer on track to meet the Sustainable Development Goals (SDGs). COVID-19 deepened interdependence between SDGs, making them harder to achieve, especially SDG 10 (reducing inequality) and SDG 5 (gender equality_ as the pandemic had a disproportionate impact on poorer countries, and heavier burdens (such as care work) fell to women.â€ť
Mabiakop stresses that as policymakers contemplate actions to speed up recovery and build resilience, they must argue that sports and creative businesses should play a central feature in this effort.
â€śThe sports economy worldwide is estimated at 5% of GDP, but only 0.5% in Africa. If exploited, Africaâ€™s sports and creative industries can offer policymakers innovative solutions. Especially, as regards job creation, and providing employment to the 15 million people entering the job market annually.â€ť
HOW CAN THE INDUSTRY DO THIS?
By leveraging the two-for-one concept: past studies shown that a 1% growth in the economy delivers a 2% job increment in this sector (these ratios are calculated using data from 48 African countries and adjusted to the reality of the sports economy in Africa by the authors). There are between 30 and 50 job types, in sports and creative industries, respectively. These jobs do not fade away with the first major shock.
Mabiakop indicated that policymakers can use these industries to tackle multiple crises- jobs, poverty, and climate risks. Sports diplomacy- defined as communication, representation and negotiation in or through the prism of sports- has proven effective in building inclusive and cohesive societies. Moreover, sports and the creative industry can support better mental health and well-being, both important for productivity.
â€śPolicymakers can also be true to the game by leveraging culture and tradition to celebrate identity and reap commercial value in sports, textiles and jewelry. Creative sectors allow deeper connection with culture, are not easily copied and provide great economic potential.â€ť
He said supporting grassroots sports has powerful distributional effects. â€śFortunately, technology has made reaching wide audiences easier, generating higher rates of success when talent is discovered.â€ť
However, Mabiakop held that potential pitfalls must be highlighted. â€śFirst avoid build it and they will come policies with infrastructures denuded from the rest of the ecosystem. Like the many sports stadiums left largely unused.â€ť
â€śPolicymakers must remain mindful of how these sectors move the needle in human capital development. Also, align the requisite public policies needed for progress from grassroots participation to professional sports, and even to international sporting events. They should also support investment instruments to render these sectors performant.â€ť