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Development of Music Industry Literature imperative-Report

The Botswana International Music Conference (BIMC) which was hosted in Gaborone, Botswana, last year December, have resulted in a report, detailing the inputs and outcomes of all subject matters discussed at the conference. The recently released report highlights the immediate and future gains and opportunities as well as strategies that can grow the music industry; WeekendLife Editor DAVE BAAITSE discusses some of the recommendations.


The report has confirmed that the music industry in Botswana is faced with many challenges from; a small domestic market, lack of proper facilities for hosting major international and local events, lack of international and regional exposure of music practitioners and poor regulatory framework. The report further indicates that the speed at which the music industry is growing is currently dictated by the digital age and ever growing demand of fresh new content on digital online platforms, television and ever changing landscape of the media as “we are now in an era where content is king”.


The objective of the conference was to look at the structure of the Botswana music industry at national and regional (SADC) level. It looked at opportunities that exist in the Botswana industry and key projects that the country could embark on in the short term to attain quick gains and those that need a long term and would be achieved over the next five years with an effort to create employment and alleviate poverty amongst the nation.


“Due to limited available literature and statistics about the music industry or the entire creative industry, it’s important that the industry works closely with Statistics Botswana to explore ways in which a study could be conducted without compromising the industry value using proper tracer systems and data. Working closely with Statistics Botswana will help in Companies and Intellectual Property Agency (CIPA), Ministry of Youth Sports and Culture (MYSC) (Now Ministry of Youth, Sports and Cultural Development) and other arts organs in terms of how to capture data that can be used to grow the industry,” BIMC recommended.


The BIMC further indicates that MYSC, HRDC and Ministry of Education and Skills Development, must create a fund for research and development of literature on the music industry. This, according to the BIMC, will become valuable in coming years because as it stands, all information about the music industry is based on the South African and American music industry.


The report resolves that both ministries and all organs such as Botswana Qualifications Authority (BQA) and Human Resource Development Council (HRDC) must come up with ways of training, and building capacity in the music industry. “Capacity building must not be left to MYSC only.

 

HRDC needs to be in the forefront to make sure there is no mismatch in terms of the current industry demands and patterns and what currently the creative industry is being trained on from Primary School to professional level. BQA must constantly find easier but effective ways of accrediting practitioners in various fields as this can assist in professionalizing the industry,” the report reads in part.


The conference also resolved that infrastructure development in the music industry is of paramount importance. Their contention is that MYSC might look at building state theatres or partnering with Ministry of Local Government by refurbishing 10 community halls countywide into conference and convention centres that can be later used for hosting concepts and conferences. This, BIMC reasons, will create massive employment during construction phase and after completion.


It also resolved that there are available opportunities in terms of cultural export program. “There is a huge demand for Setswana music across the SADC region especially traditional music. Botswana government and stakeholders need a clear plan of how they can tap into the international market. It is not sufficient to just be in Botswana because this ends up saturating the local market and collapsing performance fee prices for artists. Also, having Botswana artists in international events helps to market the country and boosts the tourism sector and Brand Botswana,” BIMC reported.


The report further says that there is also a need to review old laws. “Botswana Cinematography Act and as well as Copyright Act need to be viewed as many works in Botswana in the next seven years will be going into public domain especially the likes of Ratsie Setlhako and Sam Raditsebe. So the country must have mitigating structures in case these works go into the public domain,” the report reads.


Further, the conference noted that the cultural industries growth strategy must look at all aspects of the industry; both deficiencies, opportunities and legal framework and thereafter dissect the key areas of development and the economic impact in terms of employment creation and GDP impact, if the projects are to be embarked upon.  Their main contention is that, the cultural development strategy must be aligned to the National Development (NDP) 11, National Policy on Culture, UNESCO Treaties, WIPO Treaties and Copyright Act or any other laws or policies.


BIMC’s advice to MYSC and all stakeholders who intend to carry economic impact studies is that such studies must also be accompanied with a growth strategy of the sector because “it does not make sense to come up with a figure to say the economic impact is so much, if the figure is low, then what happens and if its high then what happens as well! The study should also be clear as to what is the creative industry according to Botswana context.”


In closing, the report suggests that there will also be a need to implement the resolutions and strategies derived from the music conference to make sure the music industry strives. The conference was attended by both local and international speakers, musicians, music promoters, musicians, composers and upcoming musicians.

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WeekendLife

Bold and Golden

15th September 2021

Mpho Donald was undoubtedly the IT girl of the then tedious beauty industry. She loved looking pretty and smelling good. Of course, this is every girl’s dream, but making a living out of it doesn’t flash into many of these girls’ dreams.

Besides, it used to be a lot more common for the majority of entrepreneurs to be male in the past. However, in recent years the number of female entrepreneurs in the world has been on the rise. She is from a family of business-minded people. Both parents were entrepreneurs, but that is not why Donald is a powerful woman in this entrepreneurial space. At one point, life threw lemons at her, and she made lemonade.

At the age of 38, Donald has been to South Africa more than once. These frequent hazardous trips at the time were to acquire secret elements into being a real hustler. She would get robbed, risk being raped or hijacked, but she survived.

“At one point, life got too difficult to an extent where I found myself doing piece jobs for other people just so I earn something to buy toiletry, food and clothes even. I did laundry, and in the entire process, I got tired. I had to think about business, and it was easy because I come from a line of people who believe in trading. Somehow I got motivated, but I never wanted to work for anyone in life.”

Before embarking on shadowing missions in South Africa, Donald would go around the capital city, hunting for customers. Kgale Mews, Commerce Park are urban offices for various companies, but this did not restrict her from knocking, selling makeup, jewellery and accessories.

She was known for this particular hustle in all the offices. Some people will get exhausted because of her irritating products, but that did not stop her from acquiring a tiny spot in Main Mall. She pitched her gazibo, and her next items on display were plus size women’s outfits. These women are often overlooked, especially on beauty pageantry. The controversial Miss Plus Size Botswana pageant never saw the light of the day ever again.

“I guess that was after I saw the pains of plus-sized women when it came to shopping for something to wear. Being a plus-size woman made it easy for me to penetrate this space. I modelled all my clothes and advertised them on social media.”

Social media opened many doors for so many entrepreneurs. Donald can attest to that. She told Weekendlife that “People started coming in to buy both makeup and the clothes. Then, later on, I started selling second-hand clothes and while at it, I moved to my first shop. I think for me taking risks has never really been any scary because I convinced myself that in any case, I fall, I will rise again.”

“So I went boldly into everything that I could do at the time. I would travel to South Africa to places I never knew. I got my stock there, and even when I got robbed, I knew I would eventually reach my destination. It surely wasn’t an easy walk in a park, but I persevered,” she said.

From her mini boutique, Donald went full force into buying and supplying second-hand clothes. “As the COVID-19 lockdowns hit us, I was busy at work pushing the idea on mini bails and second-hand clothes. So it came down to my mind that I have to know what to sell in which season. It was a trial and error kind of hustle, but once you get a grip of it, you begin to sail smoothly.”

Donald currently supplies small businesses across the country. She gets to enjoy a good relationship with her customers, who are in other countries even. “It took me much effort, commitment and loyalty to be where I am today. I guess I could now boldly say that hard work is beginning to pay off. I have started knocking on bigger doors for partnerships, and I believe that if I can get them, beauty plus size clothing will be elevated to the next level.”

Mpho Donald is originally from Serowe. She studied her O and A-levels in Zimbabwe at the Specis College. Still, in Zimbabwe, she enrolled and qualified as a Travel and Tourism expert. She said in an interview that she will be venturing into other hustles too but couldn’t reveal which ones now. Donald is optimistic that everything will be ready and served in 2022.

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WeekendLife

Miss Global Botswana addresses racist remarks

31st August 2021
Miss Global Botswana

After being announced as the next Miss Global Botswana, social media was ablaze, and curiosity was flown all over on whether Sakshi Bhargava is a native Motswana or the crown has incongruously been given to a non-citizen. Many Miss Global Botswana fans were breakneck in assuming that the queen is Indian, probably because the parents are of Indian descent and she looks Indian.

In a similar incident early this May, Miss Universe Canada Nova Stevens was chastened for being black. The beauty queen admitted that she’s disappointed with the behaviour of some pageant fans from other countries, noting that their hate takes away from the fun and enjoyment of the pageant.

“Is it that difficult to spread love instead of hate? No one is saying you have to support all contestants. All we’re saying is that you support your delegate without bringing others down,” she said.
She called out racist comments on her Instagram criticizing her appearance. Stevens is of Sudanese descent. The remarks included: “Akala ko engkanto (I thought she was a mythical creature),” and “Hindi naman sa hinuhusgahan ko siya pero natatakot ako, promise. Parang hindi siya tao.” (I’m not judging her, but I’m terrified. It’sIt’s like she’s not a human being.)

Miss Global Botswana Bhargava told Weekendlife that she was born and brought up in Francistown, 19-years ago. She started her primary school in John Mackenzie and did her A-levels in Francistown, where she served as Deputy Head girl.

Her parents, she said, moved to Botswana from India in 1988. Technically, they have been in Botswana for 33 years. That then means they are Batswana by citizenship. According to data from the Ministry of Nationality, Immigration, and Gender Affairs, for a citizen of another country to qualify for Botswana citizenship, that person must satisfy few conditions.

The applicant has been resident in Botswana for a continuous period of 12 months immediately to the date of their application for a naturalization certificate. They should have been resident in Botswana for aggregate periods of not less than ten years during the 12 years immediately preceding the 12 months prescribed above. The applicant shall renounce the other country’s citizenship.

“Being born and brought up in Botswana, I have grown up learning Botswana culture, understanding Setswana, and I pride myself in being a Motswana by birth but Indian by race. We were lovingly welcomed into a very diverse nation. They fell in love with Botswana, and from then, they knew that this was the place where they wanted to birth and raise their children such that we grew up knowing this peaceful nation to be our home.”

“Our national flag, the black and white colors symbolize collaboration between people of diverse races and culture and a belief in racial cooperation and equality. I am proudly one of the first representations of the diversity our country has especially in the pageantry industry and I am fully equipped to represent our country.”

Bhargava further indicated that the Botswana culture is more of her identity than anything else as she has always known Botswana to be her home. “One should not be judged by race but should rather be embraced by character.”

BEAUTY WITH A PURPOSE

Having started pageantry at the age of 16, Bhargava has been a beauty queen with a purpose. She has worn two crowns too. In 2016, she was crowned Junior Miss Botswana 2nd princess and Miss Teen Hope 1st princess in 2017. During the past few years, she has also been pursuing ambassadorship with few companies.

“I became the brand ambassador of three local brands: the Diamond Pageantry Academy, BushT Fashions, and Em’s beauty Spa. She founded a non-governmental organization called Able Hearts Foundation. This is an NGO that strives to create equality for people living with disabilities.

“It runs with a slogan dubbed ”We are all equal in the fact that we are all different”. I believed that I am a true representation of what a beauty queen can help the community and how we have the ability to make the world a better place,” she told WeekendLife in an exclusive interview this week.

She started Able Hearts Foundation in 2017 after she realized that people faced with disabilities were ridiculed and made fun of, and, “I knew that as a teenager, I needed to stand up for this community and educate my peers on how to treat people faced with disabilities as equal in the society. For over 4 years now, I have worked with the Francistown Center for the Deaf Education, the Lephoi Center for the visually impaired and the Mochudi Resource Center for the blind.”

The newly crowned queen said she has worked with many more children living with disabilities and made it her mandate to nurture their talents and empower them to the point where they know and trust that they are equally important.

ATTENDING MISS GLOBAL IN INDONESIA

Miss Global organization has announced through their Instagram account that the competition is back, and a new edition is set to be held this September in Bali, Indonesia, with more than 80 delegates expected to participate.

Bhargava will be representing Botswana at the beauty competition, and she is ready to bring the crown home. “I entered the pageant industry at a very young age and my biggest dream was to represent Botswana on an international stage.

I applied to Miss Global organization as Botswana’s representative to hope that I would get a chance to truly showcase all of the hard work I have been putting into my ambitions of putting Botswana on the global map in allowedy. I am very excited to have been given the opportunity to live one of my biggest dreams.”

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WeekendLife

Team Distant colder than water

24th August 2021
Team Distant

Botswana’s entertainment industry is finding it hard to survive the COVID-19 uproar because it has been shut for, literally, two years now. Artists are bankrupt, their marriages are dwindling, and misery is kicking them to the last drop. The country is bored to death. There is no delight as social events have been given rain check.

The country’s preeminent entertainers, too, are finding it hard to make ends meet. Keeping their heads above the water is grim all because of the contagious contagion, COVID-19. It is survival of the fittest, and only a few strong ones are surviving.

Team Distant, our very own Afro/Deep house duo, too, felt the heat. The Kave Ngoma hitmakers, who initially were four, and now cropped to two, went international before COVID-19. The duo decided to spread their wings and learn different cultural music to explore more diverse cultures and probably have fun. The ‘I believe I can fly’ dream was cut short by the devastating pandemic.

In an exclusive interview with WeekendLife this week, one of the group members, Aron Motlhabane, said COVID-19 has utterly affected their music plans for two years, leaving the duo crashed. “We are travel enthusiasts, and in 2019, we made it upon ourselves to travel abroad and gain more experience music-wise. The tour was cut short by COVID-19, and in the entire process, we lost so many international gigs. There is absolutely zero income coming in,” Motlhabane said.

However, that did not deflate the duo, and attention shifted to creating more music and trading it online. Team Distant is one particular band that sells music on digital platforms (iTunes, Spotify, and Deezer).

“We created more content so that by the time they lift the ban on entertainment, we have something to feed our followers and entertain them. COVID-19 affected us severely, but somehow we picked few lessons. We hope for the best, though, with time, and that’s when our aspirations will resume,” he said.

Motlhabane told Weekendlife that the duo has been releasing Extended Plays (EPs) with international record labels. Team Distant worked with Nngondona record label in Kenya, Aluke records in London, and local music producers.

“People have been downloading our music on digital platforms such as iTunes, and of course, we got something from royalties. It is tough to survive now as an artist, but we are grateful that the Ministry of Youth Empowerment, Sport and Culture Development came to the party. It was little monies but better than nothing,” Motlhabane said.

Team Distant has a robust and consistent relationship with La Timmy, a Kasane native DJ. However, the duo identified yet another talented vocalist, Jinger Stone, whom they featured on their latest release, Colder than water.

Her record label recommended Jinger Stone to work with Team Distant on Colder than water, which is currently number one on iTunes. She is relatively new in the music industry, having made her debut appearance a year ago. Aged 19, this young woman is destined for more incredible things in life, and she pounded the song from the hook to the chorus.

THE MAKING OF COLDER THAN WATER

When talking to Weekendlife about the making of Colder than Water, Aaron said the song was created from just two minds getting together to combine something people can dance to. “When I heard this beat, I was shocked. I took a short video using my phone, and I felt something could come out of it. Choosing the vocalist was not hard because the song is sad.

We wanted someone to pour all the emotions into it. I sent the song to Jinger Stone and told her to write something sad that people will all relate to. She did exactly that,” said Aaron. Colder than water is a poetic song with a lot of metaphors that talk about life. It is a feeling. Team Distant was amazed by the demo she sent a day later. “We felt she has that thing that we have been looking for.

She has that powerful energy in her, and we believe in her so much. All hands down for her,” Motlhabane said. La Timmy told Weekendlife that: “It is a bang. A beautiful piece of art. The first time I heard it, I realised that Team Distant is taking a different route which is quite different. I’m impressed.”

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