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Development of Music Industry Literature imperative-Report

The Botswana International Music Conference (BIMC) which was hosted in Gaborone, Botswana, last year December, have resulted in a report, detailing the inputs and outcomes of all subject matters discussed at the conference. The recently released report highlights the immediate and future gains and opportunities as well as strategies that can grow the music industry; WeekendLife Editor DAVE BAAITSE discusses some of the recommendations.


The report has confirmed that the music industry in Botswana is faced with many challenges from; a small domestic market, lack of proper facilities for hosting major international and local events, lack of international and regional exposure of music practitioners and poor regulatory framework. The report further indicates that the speed at which the music industry is growing is currently dictated by the digital age and ever growing demand of fresh new content on digital online platforms, television and ever changing landscape of the media as “we are now in an era where content is king”.


The objective of the conference was to look at the structure of the Botswana music industry at national and regional (SADC) level. It looked at opportunities that exist in the Botswana industry and key projects that the country could embark on in the short term to attain quick gains and those that need a long term and would be achieved over the next five years with an effort to create employment and alleviate poverty amongst the nation.


“Due to limited available literature and statistics about the music industry or the entire creative industry, it’s important that the industry works closely with Statistics Botswana to explore ways in which a study could be conducted without compromising the industry value using proper tracer systems and data. Working closely with Statistics Botswana will help in Companies and Intellectual Property Agency (CIPA), Ministry of Youth Sports and Culture (MYSC) (Now Ministry of Youth, Sports and Cultural Development) and other arts organs in terms of how to capture data that can be used to grow the industry,” BIMC recommended.


The BIMC further indicates that MYSC, HRDC and Ministry of Education and Skills Development, must create a fund for research and development of literature on the music industry. This, according to the BIMC, will become valuable in coming years because as it stands, all information about the music industry is based on the South African and American music industry.


The report resolves that both ministries and all organs such as Botswana Qualifications Authority (BQA) and Human Resource Development Council (HRDC) must come up with ways of training, and building capacity in the music industry. “Capacity building must not be left to MYSC only.

 

HRDC needs to be in the forefront to make sure there is no mismatch in terms of the current industry demands and patterns and what currently the creative industry is being trained on from Primary School to professional level. BQA must constantly find easier but effective ways of accrediting practitioners in various fields as this can assist in professionalizing the industry,” the report reads in part.


The conference also resolved that infrastructure development in the music industry is of paramount importance. Their contention is that MYSC might look at building state theatres or partnering with Ministry of Local Government by refurbishing 10 community halls countywide into conference and convention centres that can be later used for hosting concepts and conferences. This, BIMC reasons, will create massive employment during construction phase and after completion.


It also resolved that there are available opportunities in terms of cultural export program. “There is a huge demand for Setswana music across the SADC region especially traditional music. Botswana government and stakeholders need a clear plan of how they can tap into the international market. It is not sufficient to just be in Botswana because this ends up saturating the local market and collapsing performance fee prices for artists. Also, having Botswana artists in international events helps to market the country and boosts the tourism sector and Brand Botswana,” BIMC reported.


The report further says that there is also a need to review old laws. “Botswana Cinematography Act and as well as Copyright Act need to be viewed as many works in Botswana in the next seven years will be going into public domain especially the likes of Ratsie Setlhako and Sam Raditsebe. So the country must have mitigating structures in case these works go into the public domain,” the report reads.


Further, the conference noted that the cultural industries growth strategy must look at all aspects of the industry; both deficiencies, opportunities and legal framework and thereafter dissect the key areas of development and the economic impact in terms of employment creation and GDP impact, if the projects are to be embarked upon.  Their main contention is that, the cultural development strategy must be aligned to the National Development (NDP) 11, National Policy on Culture, UNESCO Treaties, WIPO Treaties and Copyright Act or any other laws or policies.


BIMC’s advice to MYSC and all stakeholders who intend to carry economic impact studies is that such studies must also be accompanied with a growth strategy of the sector because “it does not make sense to come up with a figure to say the economic impact is so much, if the figure is low, then what happens and if its high then what happens as well! The study should also be clear as to what is the creative industry according to Botswana context.”


In closing, the report suggests that there will also be a need to implement the resolutions and strategies derived from the music conference to make sure the music industry strives. The conference was attended by both local and international speakers, musicians, music promoters, musicians, composers and upcoming musicians.

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WeekendLife

Dark COVID-19 cloud engulf Festive gigs

23rd November 2020
Festive season to be punctuated by social distancing.

With Government tightening the noose around public areas through the State of Public Emergency tool, it is very unlikely that there could be celebrations this festive season.

Just this week Government, through the Government Gazette announced that hawkers will not be allowed to go inside parked buses to sell their goods; while at the same time buses will only be allowed to enter the bus rank to pick and drop.

This move is further instructive to the entertainment or creative industry that things are far from being let loose to allow for staging of festivals and gigs.

As the year comes to an end, artists normally anticipate increased rate of bookings inside and outside the country. This looks set not to be the case this year as the spread of COVID-19 remains a threat and Botswana is still under the State of Public Emergency.

As things stand large shows that attract multitudes are prohibited, as per the Emergency Regulations signed by President Dr Mokgweetsi Masisi. This is the period when events such as Born & Raised, Gaabo Motho and many more normally have their bread buttered.

When COVID-19 reached Botswana shores in February other big events such as The Hamptons, Gaborone International Music & Culture week (GIMC), African Attire on Fleek, Soul Fill Up with Franco and many more who were anticipating a great return were forced to cancel due to covid-19 restrictions.

Indications point to a Christmas and New Year that would be dominated by law enforcement officers patrolling the streets to ensure adherence to social distancing. Big music industry players like Vee Mampeezy can only hope that their industry will be opened – but this end does not appear in sight.

The popular musician recently spoke to this reporter and confirmed that he is running at a loss, “usually at this time of the year I am usually fully booked,” he said.“Obviously we are affected. We are only hoping that the government will open. We believe they will open.

This year, it is very rough, we are only getting bookings there and there by people who are doing events. I have lost too much money this season. A lot of it,” said Vee Mampeezy.As for Maxy, the songstress is not sure how things are coming up this festive season but she is positive that something is in the pipeline for her.

“I really don’t know; but as for me it’s been better for I have been getting a few corporate gigs there and there due to my corporate market clientele. As for what I’m planning, only time will tell depending on the COVID-19 rules and what is presented on the table for me because I don’t do nor organise my own gigs but I only take bookings from paying event organisers,” she said.

Amidst positive news on vaccine developments and successful trials, the coronavirus is surging in Europe with some countries announcing partial lockdowns to control the spread. On the 16th November 2020, through his formal missive noted that COVID-19 remains a concern in the country as infections continue rising. “As of 11th November 2020, Botswana had recorded 9103 cases.”

So far 30 people have died due to complications linked to COVID-19. Most of the deaths have been recorded in the Greater Gaborone area with the COVID-19 task team analysis depicting that Botswana records one death for every 250 positive cases detected.

Botswana currently has 837 active cases and 6801 recoveries.

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WeekendLife

Beauty Tips Skin Prep- The key to flawless make up

23rd November 2020
BEAUTY TIPS-skin prep- the key to flawless make up. PICTURE SOURCE(LUX MAGAZINE, 2020)

PICTURE SOURCE(LUX MAGAZINE, 2020)

BY:MAUNGO MASIAPETO
Have you been drooling over stunning make up looks posted by models, artists and influencers on social media? Have you tried to copy their looks, used the products advertised on their post, but your make up isn’t the same as theirs?

Here is the thing, you can devote hours blending out your foundation, crafting a flawless eye shadow look and mastering the perfect dewy highlight but your makeup will only be as good as its base. What do I mean by that? Well, prepping your skin correctly can make a world of a difference when it comes to applying your makeup.

Follow these steps for a flawless skin prep routine:

Step1: Cleansing has so many benefits for the skin. Not only does regular cleansing help retain pore size, but it also aids to create supple-looking and healthy skin. If you have oily skin, perhaps try the double cleansing trend as this can prevent the production of excess oils. For the best makeup application, cleanse in the remove any toxins built up from the night.

Step 2: Exfoliate, alongside your morning cleanse, it is vital to also exfoliate your skin. Not only will this get rid of any dead skin cells on the surface of your skin, but it will clear the skin of any accumulating sweat, bacteria and dirt. Alongside providing the ultimate smooth base for makeup application, it will help to minimise your pores for flawless looking makeup.

Step 3: Toner is the intermediate step, but it is a step that should not be overlooked. It is a great addition to your skincare routine because it prevents ingrown hairs, refreshes the skin and shrinks pores. For maximum hydration to the skin, toner should be applied after cleansing and before moisturising. Hydrated skin will result in a smooth, plump complexion, and therefore better-looking makeup.

Step 4: Moisturize, Lightly massaging your skin with a moisturizer will hydrate your skin, improve blood circulation and brighten it instantly. Choose a moisturizer that works well for your skin type, anything that does not absorb well or isn’t too hydrating for your skin is of no use. Opt for oil-free moisturizers such as the Ponds Super Light Gel Oil Free Moisturizer for oily skin. Dry skin should be moisturized with cream or oil-based moisturizers such as the Simple Kind To Skin Replenishing Rich Moisturizer.

Step 5: lip prep If you have ever applied lipstick on dry, chapped lips, you have probably noticed your lipstick flaking off. To combat this, use a lip scrub to ensure the best lipstick results and to get rid of any dry skin. An added benefit to using a lip scrub is that it prevents any discolouration on your lips, so you look your best makeup- free too. Be sure to use a lip balm immediately after to keep your lips soft and supple

Step 6: Prime, It is rare that your skin will always look flawless. Naturally, we all occasionally get acne, enlarged pores and imperfections. However, a primer can really help to provide a good base for your makeup. Primers fill in the pores on the skin, smooth out blemishes and provide a natural glow to the skin. Not only do they help to prevent your makeup sliding off your face, but there is now a primer for almost every skin condition. For example, if you have uneven pigmentation in your skin, you can opt for a colour correcting primer whereas if you suffer mainly from enlarged pores, try a blurring prime.

Now that you’ve let your primer sink into the skin, you’re ready to proceed with foundation. If you would like a rundown of how to get the best make up tips let me know! Go checkout a few detailed classes on our social media pages

@MKM make up. Stay glowy!

 

 

 

 

 

 

 

 

 

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WeekendLife

The return of My African Dream

20th November 2020
My African dream

The country’s then popular eponymous talent search show My African Dream MAD is officially back. My African Dream is popularly known for scouting talent and cultivating it to be something of great worth in the entertainment sector. The show has produced today’s prominent artists such as the notorious ATI, DJ Guyvos as well as Amanandos amongst others.

That was before the dream shuttered because the talent show has been off BTV screens for years now. Reasons for this miserable reality are still not known even up to this day. Anyway, the new virtual edition of My African Dream was launched this week at the Riverwalk Mall Courtyard.

Riverwalk Mall is famously known for birthing My African Dream back in the days. The shopping complex used the idea as a way of promoting itself, as it was relatively new in the capital city, so this was a needed shot in the arm.

The revived My African Dream 2020 shall scour the country virtually. This is obviously because of the devastating COVID-19 pandemic that had shattered the entire world. The digital submissions will be made on the My African Dream website and sorted following which the public will be invited to vote for the Top 16 finalists.

According to the My African Dream team leader, Losika Seboni, the nationwide talent search show has had a great impact in the growth of the arts and entertainment sector in Botswana. He says this is a platform that gave many aspiring creatives and artists a chance to explore their talents, abilities and aspirations.

“My African Dream has been geared towards the cultivation of arts through music, dance and performance. Since 1996, My African Dream has given thousands of Batswana youth the platform to express themselves through the arts and has had success in the form of national icons such as ATI, Han C, Samantha Mogwe, Rosemary as well as Marang.

In order to dig up more young talent, Seboni indicated that they saw it critical to bring back to life the talent search, with the help of partners that subsidized finances and technical aspects of the show, that is anticipated to bring flair, fair adjudicating, lights and red carpet event.

A local communications operator Mascom boosted the talent show with P350 000, as a way of encouraging the growth of arts and entertainment sector in the country. I must say this is a creditable gesture coming from Mascom. The arts and entertainment sector has been gravely hit by the Corona-virus blight, and having corporates and private companies coming to the party to succor the sector, is really a remarkable participation.

The organizers told Weekendlife that they will be opening up for submissions this week. Because now the world is moving towards a digital space, interested parties have been urged to record their audition and submission on the MAD official Facebook page, or alternatively the website.

Clearly not a stranger to the spotlight, the bubbly Peelo Mookodi was announced as the host of My African Dream 2020. She was a firm fan favorite on Sabc 3’s Presenter Search and week after week her fan base just kept on growing.  Whereas most people would shy away from the kind of scrutiny that comes with being any sort of host (Family functions included) she dazzles with a confidence that’s somewhere between God given and self-taught & mastered

Before she was on SABC, interviewing South Africa’s power socialites, personalities and trendsetters both on red carpet and live on TV such as David Tlale and Somizi, the young woman sharpened her teeth in the Botswana entertainment industry, hosting a lifestyle show on BTV.

Not only that, she was crowned the first ever Miss Africa Botswana and was set to represent Botswana at the continental Miss Africa pageant when an unfortunate clash of victories occurred. During her reign as Miss Africa BW she participated in another pageant and was crowned 1st Princess, which was apparently contrary to her agreement with the Miss Africa pageant organizers.

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