The Managing Director of Leshman Holdings who is also a manager and partner to Charma Gal has confirmed that his company, Leshman Holdings, has spent P500, 000.00 for the pre launch of Charma Gal’s new album; “Keya Mmokolodi” during Easter at an event held at Duma FM in Gaborone during Easter holidays.
The event setting, which resonated explicitly with the new brand and image that is Charma Gal, is amongst the many glamorous glitz that will be remembered for the show. The other thing that will be remembered, except from tight and professional security is that it did not attract as many multitudes as have been initially anticipated. This has been attributed to many factors mainly choice of venue and date.
The issue of recreational venues has once back come back into the spot light after some insinuations that Leshman Holdings should not have hosted the much publicized Charma Gal’s pre launch at Duma FM Grounds. Some have opined that Charma Gal’s audience could not reach the place due to transportation and other necessary logistics. This assertion has however been brushed off by creative industry entrepreneurs including Resego Matenge who said that “Charma Gal is of all audiences and audiences vary according to the choice of venue”.
Matenge went further to point out that there will always be those who feel left out. There are other venues which are synonymous with unacceptable behaviors and considered low economy market venues, but those people who throng such places are also Charma Gal’s audiences. When hosting Charma Gal at these events there are those who complain that they could not go as they fear crime.
The same situation turns around when you take Charma Gal to other cosmopolitan venues such as Duma FM grounds. There are those who feel intimidated by the venue and rightly so, their economic morale does not help them to reach the place as it is considered of a certain class of the society. These are the dynamics behind choosing a venue and hence Resego Matenge, well known as Leshman, has hinted that they are planning to do the final Gaborone launch at a more neutral and central place which will accommodate most revelers.
In talking to this publication, a renowned and seasoned music promoter, Seabelo Modibe lamented that those who want to use the attendance of the launch to the success of its objectives have totally missed the plot. Modibe pointed out that an album launch is not about making money; it is about celebrating the release of a project. This can only be judged through the quality of the production which in Charma Gal’s new offering is musical relish.
Modibe further pointed out that the launch was above par and astonishingly organized and coordinated. Globally, album launches are meant to introduce product to the market. Promoters and managers agree to spend vast amounts of monies to launch the album and they are aware that they can’t recover such monies through the same launch but can only do so through album sales and branding profits. “Get an example of Michael Jackson’s THRILLER launch which millions of US Dollars were spent on the launch yet the ticket sales could not return the monies spent, the monies were to be recovered from the album sales, royalties and brand profits”. This Modibe says is what an album launch is about.
Except from the choice of the venue, the pre launch attendance was mainly affected by the cosmopolitan culture of Gaborone that during Easter holidays, people leave the city to travel to places as far as Durban, Cape town, Maun and various destinations including their various home villages and hence only a handful of Gaborone residents will be in the vicinity. Modibe further posits that the only thing that they could blame Leshman Holdings for is when the album is not fully available on shelves after the pre launch as is the purpose of the launch to reveal product to the market after spending half a million Pula on the Gaborone launch alone.
Another creative industry entrepreneur, Zenzele Hirschfield, who could not hide her thunder astonishment has remarked that she has not seen a proper coordination of an album launch in many years noting that “Leshman has brought the industry to its senses, he takes everything serious”. Zenzele explained to this publication that it was a first not to negotiate with artists when publicity material is already up as is mostly the case.
As a promoter, Zenzele praised the timeliness of artists performing exactly at the times their contracts and agreements stipulated without having to quarrel with stage managers and program directors. And she continued that it wa evident that, “detailed thought was put into not only the show but the back stage where artists were not in short of refreshments and didn’t have to struggle to identify themselves to access the main entrance of the event”. Zenzele continued that Charma Gal has grown true to her brand and that “in Botswana, it was unthinkable in the past that a partner can be a detailed manager and Leshman, as a businessman, has come to correct that.
When asked if they have been able to recover the money they spent on the pre launch, Matenge told this publication that when they were planning for the Gaborone pre launch and realised that their budget has hit half a million pula, some within the management team advised that the budget should be revised as “we cannot recover the money from that show, I refused, I plainly told them that the purpose here is not to make money, but to launch a special product, no mater how much it costs”.
Matenge adds that he knew they needed a strong and quality sound system, a trusted, widespread advertising, marketing and publicity, secure and security planned event, a magnificent stage set, beverages for dignitaries and all staff on duty, attire, props, accommodation, and all that made this pre launch a marvel. The next launches will be held in Tsabong and Maun stadiums respectively where Leshman Holdings hopes to accommodate more diverse audiences under one roof.
A job, lucrative or not, is a job after all. Sometimes one has to compromise in order to make a living, few people get a job their dream jobs. But once in a while there is an emergence of people who listen to their inner calling to pursue their passion.
The founder and head designer of Butterfly Couture, Chawa July is one of those few people who left their job to pursue their passion. An inspiring fact about July is that she is a self-taught fashion designer, she used to copy patterns from her old clothes until she learnt how to draw them, and she also searched information from the internet to increase her knowledge and skills.
“It all started as a hobby from my love for beautiful dresses and I started adjusting and making clothes for myself. Gradually people around me started to take interest in my craft and the hobby slowly grew into a profitable business,” July said.
The 41 year fashion designer from Molepolole worked her way up in the Procurement space for over 10 years. She worked at Stanbic Bank, Kromberg & Schubert and Clover Dairy as a Procurement supervisor. Her last job before she entered the fashion industry was a Manager for Contacts & Sourcing at a Facilities Management Company.
She established her fashion house in October 2019 and it has become synonyms with elegant wedding gowns and exquisite evening wear. July said when designing she is inspired by various aspects such as the client’s personality, the mood of the event and the theme. She further mentioned that every opportunity is to show her craft so she always aims to please.
“Every Butterfly Couture piece must represent the elegance and the creativity the brand is about,” she said. Butterfly Couture has adorned beauty queens; Miss Botswana 2021/2022 Ambrociah Samboko at Miss Universe in South Korea and Miss Botswana 2019,Oweditse Fafah Phirinyane during her reign of which is the highlight of her career. They have also marked their presence in a few fashion events locally and in the neighbouring countries.”
They showcased at The Grand Palm Wedding Expo, Masa Fashion Show, Miss Botswana Fashion Show and Sacunda plus Size Fashion Show. The will also be showcasing at Gabs July Fashion Show on the 15th of July alongside the South African designer, popularly known as the King of glamour David Tlale.
July also identified that one of the challenges they face in the couture is that, it’s a seasonal business. “There are times in the year when the business is great and challenging. Winter in particular, is difficult time to stay afloat as there aren’t as many events that people are inspired to dress spectacularly for,” she said. She further said that her aim is to be a prime couturier of choice in Botswana.
“Craft like your life depends on it because every happy client is 10 more referrals” is what she said when asked to serve a word of wisdom to people hoping to make it in the fashion industry.
The Botswana Gospel Music Awards (BOGMA) and the Annual Gospel Awards (AGA) are said to be no longer in existence and a joint venture project has been put up that will carry out the awarding of gospel musicians.
The new entity has been established as Gospel Music Awards, which is a project at this moment is nearer to dishing out the first Gospel Awards under the leadership of the dissolved entities (BOGMA and AGA). “The difference is the same, it is just that the two projects were run by different minds which had differing objectives,” said the project coordinator, Letsweletse Moshabi when asked what the difference was between the two previous awards.
He added that at this junction their focus is on the future of the gospel musicians and they would like to direct their energies to the new project and forgo the past projects. “The Music market especially the gospel genre is too small and that basically means the very small market was experiencing the imbalance in the supply and demand forces. At that stage, supply was more than the demand so the reason for the joint forces is to allow the supply and demand forces to readjust and form equilibrium,” added Moshabi.
The mandate and objectives of the project are to recognize and award gospel music talent, to create awareness of the Botswana gospel music industry and to create a platform where fellow musicians may exchange ideas and network amongst themselves and approach international markets in cohesion.
The first of these joint awards will be held on the 27th August 2022 at Molapo Showcase under the theme ‘Cohesiveness to Build’ where about 18 categories will be up for grabs.
The Kumnandi Ekhaya musik festival will be held on the 30th September 2022 at Thamaga village. The event coincides with the release of famous host, Dj Ngwazi’s first album called ‘spring day’ on the 2nd of September 2022.
The Thamaga born and raised Lefika Lushen Kebatlege is a disc jockey and a music producer signed under WanitwaMos Entertainment in South Africa. Famously known as Dj Ngwazi and formally known as DJ superstar, he has really worked hard to become one of the finest export DJs the country has produced. Internationally, he is described as a DJ from South African because of his works with popular music artist Master KG.
Meanwhile, the music festival will feature South African artists, Makhazi, Master KG, Prince Benza and Mthunzi. They will also be joined by some of the big local artists, Franco, Vee Mampeezy, among others. “The tickets of the concert will be available at Spar stores, webticket and Kings bar. There will be three categories for VIP tickets, the one that goes for P1000, P1500 and P2200,” said the Kumnandi Ekhaya musik fest promoter Sadie Swartz of Saysay Entertainment.
“We have a new system to tackle the cry of promoters about security at the events. We will have a team of 100 security men, 10 horses and 15 dogs. We also agreed with the police to help with traffic control and no tickets will be sold at the gate to avoid circulation of money which can attract thieves,” said Kagiso Gaodumelwe from All Night Security.
“I started deejaying back in the days when I was still schooling at Kagiso Senior School and I never stopped working towards my career since then. I have a career in South Africa, since 2018 when Master KG took me in and his support as a brother has taken me to places,” said DJ Ngwazi describing his career journey.
“Kumnandi Ekhaya is Zulu language which means ‘go monate ko gae’ in Setswana. The name came about as a way of inviting my South African fans and supporters to my home village Thamaga to come experience the joy that comes with celebrating our freedom and independence. I used isiZulu because it’s the dominant language in South Africa,” explained Dj Ngwazi.
“The concert will be held in an open space which was used for agricultural purposes and we would like to call it ‘Ko Legoleng’. With this concert I want to redeem the dignity of our village because we once had the cases of youth who were terrorizing the community, beating up people in the streets and stealing and these was really a concern in our community because they were tarnishing the village name,” said Dj Ngwazi.
The purpose of this concert is to empower the community of Thamaga and local artist, more especially artist from Thamaga village like, Kgabo Sereto traditional group. There will be a litter picking campaign around the village before the launch of the concert .The sponsors which are already on board are Dladleng Entertainment and Kings bar and there are still more sponsors to be revealed.
”As the Kumnandi Ekhaya musik fest management, we are going to buy food combos and take them to Thamaga village Kgotla so they can be donated to the less privileged and orphans. Starting from October we will be donating pads to all Junior Schools in Thamaga,” said Dj Ngwazi. Dj Ngwazi’s motivational words to other artist and everyone else; work hard, be patient and be determined.