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Charma Million Pula Launch

The Managing Director of Leshman Holdings who is also a manager and partner to Charma Gal has confirmed that his company, Leshman Holdings, has spent P500, 000.00 for the pre launch of Charma Gal’s new album; “Keya Mmokolodi” during Easter at an event held at Duma FM in Gaborone during Easter holidays.

 

The event setting, which resonated explicitly with the new brand and image that is Charma Gal, is amongst the many glamorous glitz that will be remembered for the show. The other thing that will be remembered, except from tight and professional security is that it did not attract as many multitudes as have been initially anticipated. This has been attributed to many factors mainly choice of venue and date.


The issue of recreational venues has once back come back into the spot light after some insinuations that Leshman Holdings should not have hosted the much publicized Charma Gal’s pre launch at Duma FM Grounds. Some have opined that Charma Gal’s audience could not reach the place due to transportation and other necessary logistics. This assertion has however been brushed off by creative industry entrepreneurs including Resego Matenge who said that “Charma Gal is of all audiences and audiences vary according to the choice of venue”.


Matenge went further to point out that there will always be those who feel left out. There are other venues which are synonymous with unacceptable behaviors and considered low economy market venues, but those people who throng such places are also Charma Gal’s audiences. When hosting Charma Gal at these events there are those who complain that they could not go as they fear crime.

 

The same situation turns around when you take Charma Gal to other cosmopolitan venues such as Duma FM grounds. There are those who feel intimidated by the venue and rightly so, their economic morale does not help them to reach the place as it is considered of a certain class of the society. These are the dynamics behind choosing a venue and hence Resego Matenge, well known as Leshman, has hinted that they are planning to do the final Gaborone launch at a more neutral and central place which will accommodate most revelers.


In talking to this publication, a renowned and seasoned music promoter, Seabelo Modibe lamented that those who want to use the attendance of the launch to the success of its objectives have totally missed the plot. Modibe pointed out that an album launch is not about making money; it is about celebrating the release of a project. This can only be judged through the quality of the production which in Charma Gal’s new offering is musical relish.

 

Modibe further pointed out that the launch was above par and astonishingly organized and coordinated. Globally, album launches are meant to introduce product to the market. Promoters and managers agree to spend vast amounts of monies to launch the album and they are aware that they can’t recover such monies through the same launch but can only do so through album sales and branding profits. “Get an example of Michael Jackson’s THRILLER launch which millions of US Dollars were spent on the launch yet the ticket sales could not return the monies spent, the monies were to be recovered from the album sales, royalties and brand profits”. This Modibe says is what an album launch is about.


Except from the choice of the venue, the pre launch attendance was mainly affected by the cosmopolitan culture of Gaborone that during Easter holidays, people leave the city to travel to places as far as Durban, Cape town, Maun and various destinations including their various home villages and hence only a handful of Gaborone residents will be in the vicinity. Modibe further posits that the only thing that they could blame Leshman Holdings for is when the album is not fully available on shelves after the pre launch as is the purpose of the launch to reveal product to the market after spending half a million Pula on the Gaborone launch alone.  


Another creative industry entrepreneur, Zenzele Hirschfield, who could not hide her thunder astonishment has remarked that she has not seen a proper coordination of an album launch in many years noting that “Leshman has brought the industry to its senses, he takes everything serious”. Zenzele explained to this publication that it was a first not to negotiate with artists when publicity material is already up as is mostly the case.

 

As a promoter, Zenzele praised the timeliness of artists performing exactly at the times their contracts and agreements stipulated without having to quarrel with stage managers and program directors. And she continued that it wa evident that, “detailed thought was put into not only the show but the back stage where artists were not in short of refreshments and didn’t have to struggle to identify themselves to access the main entrance of the event”. Zenzele continued that Charma Gal has grown true to her brand and that “in Botswana, it was unthinkable in the past that a partner can be a detailed manager and Leshman, as a businessman, has come to correct that.


When asked if they have been able to recover the money they spent on the pre launch, Matenge told this publication that when they were planning for the Gaborone pre launch and realised that their budget has hit half a million pula, some within the management team advised that the budget should be revised as “we cannot recover the money from that show, I refused, I plainly told them that the purpose here is not to make money, but to launch a special product, no mater how much it costs”. 

 

Matenge adds that he knew they needed a strong and quality sound system, a trusted, widespread advertising, marketing and publicity, secure and security planned event, a magnificent stage set, beverages for dignitaries and all staff on duty, attire, props, accommodation, and all that made this pre launch a marvel. The next launches will be held in Tsabong and Maun stadiums respectively where Leshman Holdings hopes to accommodate more diverse audiences under one roof.

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WeekendLife

200,000 Members of International Church Hold Virtual Prayer Service for Covid-19

22nd September 2020
200,000

After its initial outbreak with a cluster of pneumonia cases at a seafood, poultry and live wildlife market in Wuhan City, China, Covid-19 has spread rapidly across the globe. The virus has hammered economies worldwide and brought devastation to many.

On 16 September Shincheonji Church of Jesus, a church with thousands of members in various countries, held a global online prayer service to pray for the victims of the coronavirus and their families, healthcare workers, government officials and for the complete eradication of and cure for Covid-19.

The virtual prayer service was live-streamed to the entire congregation with more than 200,000 members in countries all over the world participating, including the USA, the United Kingdom, South Korea, Australia, South Africa, Namibia and Zimbabwe.

In keeping with social distancing, health protocols and protecting its members from possible exposure to the coronavirus, Shincheonji arranged the virtual gathering for members to pray together in safety and set an example for others.

Prayers were mainly for the healing of those infected with the virus, for overworked healthcare workers who are struggling to fight Covid-19, and for people in economic distress in the wake of the pandemic. The overwhelming online participation from its members worldwide showed the desire and urgency to end this virus and for healing and restoration in communities.

The Chairman of Shincheonji Church Mr Manhee Lee suggested this online virtual gathering and said that all believers will continue to pray at the church’s worship services until the complete eradication of the coronavirus.

At least 1,700 of the church’s South Korean-based congregation have donated their blood plasma for research around an effective treatment. Convalescent plasma has also showed promise as therapy for Covid-19 and is believed to have reduced the severity of symptoms in critical patients.

“In order to defeat Covid-19, we need to embrace, love, and unite,” as global citizens, the church said. “We wanted to do all we can as believers by praying for the people working to prevent the spread of the virus and healthcare workers who are working at the frontlines of this battle against Covid-19 and we believe that God will answer our earnest prayers.”

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WeekendLife

AFRIMMA nominates Vee Mampeezy

22nd September 2020
Vee-Mampeezy

The annual prestigious music awards, African Muzik Magazine Awards and Music Festival (AFRIMMA), has resumed this year. But this time around with a virtual version of it.

The awards that celebrate the originality of African music has unveiled their seventh edition. The awards seek to promote the African talent by bringing together on the same stage African legendary artists to celebrate African culture.

The event was established by the International Committee of AFRIMMA, in collaboration with African Union to reward and celebrate musical works, talents and creativity around the African continent while promoting the African cultural heritage amongst African countries.

However after the Covid-19 global pandemic, the event will not be hosted on a live global stage, but it will be hosted virtually and nominees are expected to deliver their performances virtually. The AFRIMMA Virtual Awards 2020 is set to be the first of its kind in the African music world with performances coming from different artists around the world and audience catching the performances, speeches and award presentations on multiple streaming devices.

Amongst the many who are nominated by the AFRIMMAs is local sensation Vee Mampeezy who has been nominated in the category for Best Male Southern African alongside music giants, Black Coffee- South Africa, Slap Dee – Zambia, Cassper Nyovest- South Africa, Master KG- South Africa, Jah Prayzah – Zimbabwe, Vee Mampeezy – Botswana, Shyn – Madagascar, Tshego- South Africa, Tha Dogg – Namibia and Yanga Chief – South Africa.

Mampeezy has established with WeekendLife that prior to that, he had received an email from AFRIMMA confirming his nomination. They wished for him to perform which he said he will confirm the performance first with his manager, but as for now he is not sure if he will be performing.

“We have accepted the nomination. It is such an honour to be nominated alongside music giants like Black Coffee. I am very excited, others I am not as excited to be nominated alongside them because I have been nominated before with them. I do not mean to say they are not great, they are great in their respective right,” he said.

“We should be excited as a country that Botswana has been nominated as well. Before anything else, the fact that we are there as nominees makes us winners. It is such an honour to be recognised more so that Botswana is a small country with a very small population.”

Famous and most decorated artists the likes of Diamond Platnumz, Mr Flavour, Harmonize, Davido and Jah Prayzah are also amongst the nominees. However, South African based artist affectionately known as Master KG has been nominated six times for Video of the year, Best Male Southern Africa, Artist of the year, Best Collaboration as well as song of the year.

Master KG’s song ‘Jerusalem’ has been making waves internationally, and it was used mostly during the pandemic to shake off the Covid-19 anxiety. The song was nominated after South African Music Awards (SAMA) failed to nominate the young talented artist.

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WeekendLife

Miss Earth Botswana catwalks to save the environment

22nd September 2020
MISS EARTH

Miss Earth Botswana is an annual local environmental-themed beauty pageant competition promoting environmental awarenessconservation and social responsibility. The reigning Queen dedicated her year to promoting specific projects and often addressing issues concerning the environment.

The Queen does this through school tours, tree planting activities, street campaigns, coastal clean ups, speaking engagements, shopping mall tours, media guesting, environmental fairs, storytelling programs to children, eco-fashion shows, and other environmental activities.

Even though this auspicious year has been faulted by the COVID-19 crisis, Miss Earth Botswana 2020 Seneo Perry has seen this as a chance to fix her crown, and get dirty in conserving the environment. This is highly impressive as it expresses how dedicated she is not only in wearing the crown, but putting in some work to create a better greener world.

Perry is a Botswana based environmentalist, equipped with a degree in Entrepreneurial Business Leadership from Sheffield Hallam University (BAC) and a top 5 finalist in Miss Earth Botswana 2019. As an eco-warrior at heart, she has dedicated her time and energy towards educating and empowering the next generation on the importance of preservation and careful management of the environment and natural resources (a clean and safe environment.)

Miss Earth Botswana will be hosting SOS Children for a film documentary dubbed “Into the Okavango” on Saturday 19th September, in Tlokweng. This initiative is influenced by National Vision 2036 Pillar of National Values which is our identity, our unique natural and cultural resources, tolerance of diversity as well as national values constitute a value preposition that makes Botswana a place to live, work and do business.

In an exclusive interview with WeekendLife, Perry’s Manager, Shimah Keakopa, said the purpose of this event is to encourage the children to open up their minds a bit more to think outside the box as they are about to choose their career paths and what more they can offer to their country as upcoming young leaders.

“This event is held under the theme ‘‘Botswana will have healthy ecosystems that support the economy, livelihoods and our cultural heritage as well as enhance resilience to climate change’’. We strive to help young children grow up knowing their purpose in life and what they actually do in achieving their ambitions.”

For her part, the queen said since 2013, conservation topics have always attracted her interests towards achieving a clean and safe environment for the benefit of humanity. She said “Botswana relies heavily on the tourism industry as it contributes 7 percent of the Gross Domestic Product (GDP). Our tourism industry has been characterized as more of a fauna and flora type, which is the great attraction to local and international tourists.”

“Therefore it is imperative that we conserve and continuously engage in environmental issues, to preserve our untouchable pristine wilderness. Furthermore people who live closest to natural resources generally absorb the greatest cost associated with conservation,” she said.

Perry told WeekendLife that a lot still needs to be done to ensure everybody is of one mind in an effort dedicated towards environmental conservation, which not only benefits the flora and fauna but the economy as well through activities such as agriculture and tourism.

“In Botswana, there still not enough policies (some outdated) and public awareness towards environmental conservation, especially the collective effort that should exist between government, private sector and Non- Governmental Organisations (NGOs).

Whereas members of the general public do not have adequate access to the information on the importance of environmental conservation and this results in them being unaware of the best practices and standards in environmental conservation,” she said.

When she is not impressing at beauty pageants, Perry is a Managing Director of “Restoring the Prime Colour of the Earth” a charitable organization established in 2019 with the objective to educate both young and old people the importance of keeping a clean and safe environment and to restore the breath-taking landmarks in Botswana.

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