KhoiSan Maxy
WeekendLife
The legendary songstress Maxy or ‘The Queen of Sands’ has returned, revamped and pimped under a new South African producer, rebranded as KhoiSan Maxy.
While the reasons for the rebrand in the form of name gloss up were not readily available, Maxy intends to push her ratings higher this time around. There is no doubt that she is has a powerful voice, the packaging had to be better, hence the new stage name under a new producer.
Her new single titled ‘Why Uvuma’ debuted on one of South Africa’s biggest radio stations, Metro FM on Tuesday, and her voice, which many have equated to the powerhouse, Brenda Fassie’s left South Africans startled.
Robbie Malinga flaunted her earlier as “my new signing” on Twitter announcing that the single would debut on Metro FM. “Her name is Khoisan Maxy, my latest signing catch her single "why uvuma" from 8:45 HYPERLINK "https://twitter.com/METROFMSA" @MetroFMSA,” the tweet, accompanied by a busty picture of the songstress read.
What followed after the debut was the hash tag #WhyUvuma trending, with rave reviews pouring in from all quarters of Twitter, in praise of the song and its singer. Many of the tweeps were seemingly in anticipation of the album and were ready to purchase it. It was the second trending has tag on Twitter, after Already, online reviews have announced “Why Uvuma” as a hit and predict that her album, which is reportedly being worked on will have the same effect.
As of Wednesday, Why Uvuma was made available for pre-order on iTunes and Apple music. The song is a fusion of Gospel/Afropop/Jazz and a typical Malinga masterpiece. KhoiSan Maxy’s voice is however the magic that worked the trick, as would be expected. Born Olebile “Maxy” Sedumedi, the 38 year old singer shot to stardom in 2000 through her much loved song, Kalahari (Uwe uwe) which probably launched her brand. The song remains nothing less than the biggest hit in traditional song history. She would later diversify her music career, exploring other genres such as pop and eventually gospel.
The Otse born songbird has nine traditional albums, four afro pop albums, one house album and one gospel album. She is one of the first people to make what is deemed as contemporary traditional music look cool and one of the first local females to own their own record label and do her music. She founded a group, Digauta which sang mostly pop music. Through her sultry voice, she has always managed to win many hearts through song. She has won the Thari ya Sechaba award and has under her belt a Kora nomination.
Her first experiences with the South African music industry in 2004 was controversy riddled as she was implicated in a music scam, after reportedly having been paid to record the late Brenda Fassie’s gospel album by then producer Chicco. The move could have easily crippled her singing career, as a young artist then.
The legendary Malinga ended his illustrious 15 years singing career last year, and announced he would now be going behind the scenes. His album, The Duets was a hit and featured South Africa’s greats in Kelly Khumalo, Musa Sukwene, Zahara and Ntando.
The producer is responsible for shaping the careers of artists like Brown Dash, Ntando, Zahara, Karabo and Musa just to name a few. His record label, Robbie Malinga Entertainment also has signed Musa of Mthande fame. His album, Mr Serious sold platinum under three months. Malinga has won a South African Music Award (SAMA) for Best Producer for Zahara’s Country Girl.
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