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Thabo Majola: innovator and brand activation master

Young entrepreneur, Thabo Majola occupies a simple but neat upstairs office at Incepta Communications, one of the leading and fastest growing PR Strategies and brand activation agencies within the country.

Even though expensive looking, his desk is tidy, there are no stacks of books and magazines. Only a landline phone and his MacBook and a few pens lay on it, along with a bundle of sticker notes. Before we could start our conversation on his agency and how it began, a lady office hand brings him a cup of green tea with honey which he softly sips- and as if that was the magic potion to jump start the dialogue, he begins to share the story of Incepta and his love for entrepreneurship.

Self- confident Majola, is a self-made businessman who confesses he has always known that he will be an entrepreneur way back, being alumnus of the University of Botswana’s Bachelor of Business Administration (Marketing Management major) class of 2002. The self-confessed innovation change agent says the Incepta story started 5 years ago with only five employees. Fast forward to today, the agency employs 19 executives and 4 support services. When it started off, Incepta was an advertising agency, but 2 years down the line they had to shift a bit and adjust their focus to Public Relations Strategies and brand activations, where he underpins they are currently the industry leaders locally. “Incepta offers more than just brand relevance and awareness,” he asserts.   

Incepta has since formed a strategic partnership with international masters – Hill and Knowlton Strategies, a global public relations consulting company as well as VWV, which did brand activation for the 2010 South Africa World Cup and the All Africa Games. Through these partnerships, Majola says they can now benchmark from the best and they now service international clients.

“We engaged with these international brands because their philosophy is interesting, they believe that brands need to have purpose, live to its purpose and benefit the community,” he said. He corroborated that brands should articulate a common understanding of what the company does. He continues to say when a brand has purpose it is able to leave a legacy or material change. “We are excited to be at the forefront of this innovation.”

When commenting on the state of the industry Majola said that there are great opportunities that can be accessed as well as growth potential. He said in fact there are countless opportunities more especially from the private sector. He told this reporter that statistics show that many companies are listing at Botswana Stock exchange, this means over and above the existing ones more companies are setting up and opening in the country.

Being a Managing Director, he said, has offered him the opportunity to work with young creative minds that are able to take the company to greater heights and have managed to stay relevant. “We believe in young people and giving them opportunities,” he said. Looking into the future, Majola’s dream is to see Incepta through Africa and eventually listing in the stock exchange. The Incepta story can be measured from the moment they started to adjust their focus, which according to Majola was their breakthrough. However he cannot detach the support they got from BancABC from their success story. The bank has over the years given them support and also acted as their financial partner. “The bank has played a very pivotal role in modelling Incepta to what it is today.”

Lastly the energetic and conversational young boss appreciated Business Botswana for their good gesture, which he says has to bridge most the gaps in the industry. “They have ensured good working relationships and established a conducive working environment,” he concluded.

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China’s GDP expands 3% in 2022 despite various pressures

2nd February 2023
China’s Gross Domestic Product (GDP) expanded by 3% year-on-year to 121.02 trillion yuan ($17.93 trillion) in 2022 despite being mired in various growth pressures, according to data from the National Bureau Statistics.

The annual growth rate beat a median economist forecast of 2.8% as polled by Reuters. The country’s fourth-quarter GDP growth of 2.9% also surpassed expectations for a 1.8% increase.

In 2022, the Chinese economy encountered more difficulties and challenges than was expected amid a complex domestic and international situation. However, NBS said economic growth stabilized after various measures were taken to shore up growth.

Industrial output rose 3.6% in 2022 over the previous year, while retail sales slightly shrank by 0.2% data show that fixed-asset investment increased 5.1% over 2021, with a 9.1% hike in manufacturing investment but a 10% fall in property investment.

China created 12.06 million new jobs in urban regions throughout the year, surpassing its annual target of 11 million, and officials have stressed the importance of continuing an employment-first policy in 2023.

Meanwhile, China tourism market is a step closer to robust recovery. Tourism operators are in high spirits because the market saw a good chance of a robust recovery during the Spring Festival holiday amid relaxed COVID-19 travel policies.

On January 27, the last day of the seven-day break, the Ministry of Culture and Tourism published an encouraging performance report of the tourism market. It said that domestic destinations and attractions received 308 million visits, up 23.1% year-on-year. The number is roughly 88.6% of that in 2019, they year before the pandemic hit.

According to the report, tourism-related revenue generated during the seven-day period was about 375.8 billion yuan ($55.41 billion), a year-on-year rise of 30%. The revenue was about 73% of that in 2019, the Ministry said.

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Jewellery manufacturing plant to create over 100 jobs

30th January 2023

The state of the art jewellery manufacturing plant that has been set up by international diamond and cutting company, KGK Diamonds Botswana will create over 100 jobs, of which 89 percent will be localized.

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Investors inject capital into Tsodilo Resources Company

25th January 2023

Local diamond and metal exploration company Tsodilo Resources Limited has negotiated a non-brokered private placement of 2,200, 914 units of the company at a price per unit of 0.20 US Dollars, which will provide gross proceeds to the company in the amount of C$440, 188. 20.

According to a statement from the group, proceeds from the private placement will be used for the betterment of the Xaudum iron formation project in Botswana and general corporate purposes.

The statement says every unit of the company will consist of a common share in the capital of the company and one Common Share purchase warrant of the company.

Each warrant will enable a holder to make a single purchase for the period of 24 months at an amount of $0.20. As per regularity requirements, the group indicates that the common shares and warrants will be subject to a four month plus a day hold period from date of closure.

Tsodilo is exempt from the formal valuation and minority shareholder approval requirements. This is for the reason that the fair market value of the private placement, insofar as it involves the director, is not more than 25% of the company’s market capitalization.

Tsodilo Resources Limited is an international diamond and metals exploration company engaged in the search for economic diamond and metal deposits at its Bosoto Limited and Gcwihaba Resources projects in Botswana.  The company has a 100% stake in Bosoto which holds the BK16 kimberlite project in the Orapa Kimberlite Field (OKF) in Botswana.

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