Kwes TV well received in Botswana
WeekendLife
By Dave Baaitse
The newly launched Pan- African pay television network Kwesé has gotten a warm welcome in Botswana. Officially launched on 24th August in Botswana, people have started installing the entertainment television, which seeks to redefine TV in Africa and across many households.
Batswana were first introduced to Kwesé with the launch of the broadcaster’s free-to-air channel Kwesé Free Sports in Gaborone in March this year. The broadcaster is now extending its presence in the market by unveiling the complete Kwese TV experience; introducing viewers to a whole new world of entertainment and sports which includes exclusive third-party channels, first-to-market content and original programming.
In an interview with WeekendPost, Marketing and PR Manager at Kwesé, Shadi Linchwe said their multi- platform offering cuts across linear, mobile and digital platforms making its content accessible through free- to-air TV, mobile, web streaming and satellite TV, something that makes them unique and the first of its kind. “Technically this means you cannot miss your favorite program on TV because you are not home,” she said.
According to Linchwe this game changing broadcaster makes its premium content accessible to viewers through a competitively priced 295 BWP for a monthly subscription and a fee of 510 BWP for a decoder, dish kit and standard installation fee. The launch of this pay TV network marks the introduction of Kwesé’s full entertainment and sports bouquet. Since inception, Kwesé has built up a compelling entertainment programme offering that includes exclusive third party channels such as the youth centric lifestyle and culture channel VICELAND from VICE Media and Sean ‘Diddy’ Combs’ engaging music and entertainment channel REVOLT TV amongst others.
The broadcaster has also gathered the very best in news content from CNN International, Sky News, Africa News, and Al Jazeera to name a few. Not to mention an impressive collection of wholesome children’s entertainment content which includes the exclusive Toonami channel from Turner, popular animation series and movies from NBC Universal International Network’s DreamWorks, award-winning pre- school channel CBeebies along with an additional five kids’ channels. These exciting channels will broadcast alongside an extensive list of well- known and first to market channels and Kwesé’s eight owned channels.
Kwesé’s sports portfolio boasts an exceptional selection of sporting rights including the Premier League, the 2018 FIFA World Cup Russia, full NBA coverage, exclusive ESPN content and so much more. This week it was announced that Orange Botswana will soon deliver world- class video content to its customers across the country thanks to its partnership with Kwesé TV. The telecommunications company has joined forces with Kwesé TV to provide its customers with premium entertainment and sports programming on their mobile devices.
Leveraging Orange’s speedy 4G network, subscribers will soon be able to stream Kwesé’s premium programming on their connected devices through innovative data bundles, which will be available to its customers. This fantastic new offering will deliver Kwesé’s sports and entertainment content through its mobile streaming service. This includes a collection of channels spanning sports, general entertainment, news and actuality. The content will include exclusive access to REVOLT TV, NBA TV, VICELAND and Premier League games to name a few.
Speaking on the partnership Orange Botswana’s Director Legal and Corporate Affairs, Lepata Mafa- Nthomola said they are delighted to introduce Kwesé’s mobile products to their subscribers as part of their efforts to deliver top quality entertainment and lifestyle services on their superfast data network. “Batswana have been hungry for rich, engaging content and this partnership enables us to deliver TV into the palm of their hands.”
“This collaboration will extend our offering in Botswana where we have recently introduced our satellite TV service a few weeks ago. As a multi- platform media business we are proud to offer our quality content to Orange subscribers on the move,” explained President and Group Chief Executive Officer of Econet Media, Joseph Hundah. Kwesé’s mobile streaming service will soon be accessible to Orange subscribers through the network provider’s video data packages. Subscriptions can also be paid through Orange Money.
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.
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