TV deal: From P21 million to nix
Sport
The 2018/19 football season will be a hard route to traverse for Botswana’s premier league teams, particularly that the broadcast deal between the Botswana Football Association (BFA) and Department of Broadcasting Services (DBS) will have no monetary value for the teams.
Information reaching WeekendSports suggests that, unless BFA steps in to divert the already perverse situation the teams will not benefit financially for the last two years of the television rights deal signed in 2015. When Botswana Premier League (BPL) signed the five-year deal two years ago, only three years of the deal had a cash benefit, sources have revealed. While clubs are already said to be asking questions about what will happen during the course of the season, chairmen of various teams claim ignorance of the TV right deal signed in May of 2015.
Some however point an accusing finger at the then premier league leadership for ‘taking eyes off the ball’ during what was seen as a gruesome phase of negotiations. WeekendSport gathers that payment terms agreed on 2015, dwindled with each passing football season. In the 2015-16 season BFA and DBS agreed that 8 million pula will be generated, 7 million pula for the following 2016-17 season while 6 million was for the 2017-18 season. In the last three years, 21 million pula was generated.
Nobody knows exactly why the other two seasons (2018-19 and 2019-20) are to be played without financial benefits for the teams, but corridor talk suggests that this was merely a strategy to keep the long standing television broadcast channel ongoing, mainly to strengthen relations. “For the 2018-2019 and 2019-20 seasons- there shall be no payments by DBS,” reads clause 9 of the signed contract.
While all dynamics behind the impending deal points to a bleak future, discussions between the two parties are however said to be ongoing to try and reverse the situation. As the games are continued to be beamed on the national television, teams, this season are yet to get financial rewards. Clifford Mogomotsi, a board member representing struggling Mochudi Centre Chiefs says no club will be happy to play without financial benefits from the television deal, adding that it however should be noted that there are discussions on going to try and address the matter. “Obviously no club will like to play for fun, this is a deal that has been there for some time, but there are people working nonstop to address it,” he explained.
In July of this year, both DBS and BFA were said to be comprehensively tackling the issue. Although premier league Chief Executive Officer (CEO) Thabo Ntshinogang at the time denied these proceedings, WeekendSport established that the two had previously tried to work out something. It is said there was no clear head way in manoeuvring over the last two years of the contract. However, it is said Btv showed signs of willingness to adopt whatever proposal BPL might present.
Informants say the state-owned broadcast channel management has requested the local football association to furnish them with any suggestion they feel comfortable with. The sources further suggested that the premier league might now consider partnering with another television production company- a procedure that will eventually see Btv buying the production feed. This is motivated by the fact that BTV, often times, complains of lack of capacity particularly when dealing with midweek fixtures.
BTV, according to those close to developments, is ready for whatever decisions BPL takes. Their inability to broadcast a maximum of 60 games as per the contract between BPL and headline sponsors, inadvertently forces them to accept a third party. The production quality has been a subject of discussion for a long time. In the past, the premier league engaged one South African based company called RP production to work with BTV. Super Sport is another broadcaster that is highly considered in dealing with the issue of capacity. Whatever the decision, sources are adamant that an amicable understanding will finally be reached.
Sport
Orange injects P350 000 into Phikwe marathon
Mobile network Orange Botswana is committed to supporting the development of local sport. Through its sponsorship, the company will be able to promote and market the sport. According to Maano Masisi, the company believes that sport can unite people from different backgrounds.
He stated that through the sponsorship of the marathon, the company will help promote healthy lifestyles and unity among the people of Selebi Phikwe.
The Selebi Phikwe Marathon is scheduled to take place on July 29, 2023. It is expected that it will attract international, regional, and social runners. A total of P216 000 has been allocated for the prize money for the first ten places in the 42.2 km race. For the 15km and 10km races, the LOC will give away prizes to the first five places.
Sport
Big Guns for Botswana Grand Prix
The National Stadium will be lit up with fireworks on April 29, 2023, as some of the best international athletes will participate in the maiden Botswana Grand prix.
This content is locked
Login To Unlock The Content!
Sport
AFRICA’S RECOVERY: Sports as game changer
The year 2022 witnessed unprecedented phenomena. Several Africans- Gotytom Gebreslase, Sharon Lokedi, Victor Kiplangat, Tamarit Tola and many others- swept the World’s marathons records.
However, the COVID-19 pandemic, and the resulting control measures implemented in several countries, led to many high-level sports competitions being cancelled or shelved, the Dakar 2022 Youth Olympic Games was moved to 2026.
Founder and Executive Chairman, African Sports and Creative Institute, Will Mabiakop, says the inability to hold traditional and amateur sports events have had a serious effect on public health overall, including mental health, sparking a revolution whereby athletes began to talk more openly about stress, mental overload and performance anxiety.
“Africa is home to the fastest growing economies before the crisis, no longer on track to meet the Sustainable Development Goals (SDGs). COVID-19 deepened interdependence between SDGs, making them harder to achieve, especially SDG 10 (reducing inequality) and SDG 5 (gender equality_ as the pandemic had a disproportionate impact on poorer countries, and heavier burdens (such as care work) fell to women.”
Mabiakop stresses that as policymakers contemplate actions to speed up recovery and build resilience, they must argue that sports and creative businesses should play a central feature in this effort.
“The sports economy worldwide is estimated at 5% of GDP, but only 0.5% in Africa. If exploited, Africa’s sports and creative industries can offer policymakers innovative solutions. Especially, as regards job creation, and providing employment to the 15 million people entering the job market annually.”
HOW CAN THE INDUSTRY DO THIS?
By leveraging the two-for-one concept: past studies shown that a 1% growth in the economy delivers a 2% job increment in this sector (these ratios are calculated using data from 48 African countries and adjusted to the reality of the sports economy in Africa by the authors). There are between 30 and 50 job types, in sports and creative industries, respectively. These jobs do not fade away with the first major shock.
Mabiakop indicated that policymakers can use these industries to tackle multiple crises- jobs, poverty, and climate risks. Sports diplomacy- defined as communication, representation and negotiation in or through the prism of sports- has proven effective in building inclusive and cohesive societies. Moreover, sports and the creative industry can support better mental health and well-being, both important for productivity.
“Policymakers can also be true to the game by leveraging culture and tradition to celebrate identity and reap commercial value in sports, textiles and jewelry. Creative sectors allow deeper connection with culture, are not easily copied and provide great economic potential.”
He said supporting grassroots sports has powerful distributional effects. “Fortunately, technology has made reaching wide audiences easier, generating higher rates of success when talent is discovered.”
However, Mabiakop held that potential pitfalls must be highlighted. “First avoid build it and they will come policies with infrastructures denuded from the rest of the ecosystem. Like the many sports stadiums left largely unused.”
“Policymakers must remain mindful of how these sectors move the needle in human capital development. Also, align the requisite public policies needed for progress from grassroots participation to professional sports, and even to international sporting events. They should also support investment instruments to render these sectors performant.”