Capitalizing on the health-conscious traveler
WeekendLife
The year is ending on a high note, with most people checking off their lists for the achieved and not so well-done objectives set in January. On top of a majority’s list is in aspects of lifestyle, from eating healthy to staying fit. This is where the health and wellness tourism come in, a market estimated to grow to over $675 billion by end of 2017.
To capitalize on the health-conscious guests (both primary and secondary) with a high spending power, players in the hospitality sector have alleviated their offerings; from the simple in-room yoga mats to the state of the art workout facilities. In one of my previous articles – Hotel Fitness Centers, a new ‘gold’ in the hospitality industry – I noted that “most hotels have adopted to the trend and incorporated gym/fitness facilities in their properties, while those with existing ones have gone a notch higher to renovate in a bid to create a better impression.”
In addition, wellness travelers are also proactively pursuing authentic outdoor activities, that not only enhance their personal wellbeing, but also add to their unique travel experiences. In this sense, besides offering accommodation, hotels are finding the necessity of incorporating outdoor packages especially for group-guests. The demand has also given rise to adventure parks providing both tame and extreme activities to cater for all kinds of participants. White-water rafting, bungee jumping, ziplining, swimming, hiking, mountain biking, coasteering, mountaineering, and cliff jumping, are just some of the outdoor activities that mostly attract health travelers seeking to add fun to their wellness plan.
The global spa economy that earned $77.6 billion (1.1 billion in Sub-Saharan Africa) in spa facility revenues in 2015 – according to the Global Wellness Economy Monitor – is not to be ignored either. Quiet and tranquility is a major component of wellness, leading to the reinvention of activities such as yoga, massage, and sauna therapies among others.
With only a month to go to the end of 2017, wellness tourism will no doubt experience a further boost in 2018. Earlier this year, the Global Wellness Institute identified eight key trends that would shape the wellness industry in 2017 and beyond; including travel, fitness, spa, nutrition, beauty, medicine, technology, and architecture.
WeekendLife
Creatives taking over 2023
Creativity is seen everywhere and these individuals did something recently that’s never been done before, and some are still killing it. We see creativity on streaming platforms, stages, runways, social media and boardrooms even. Some of them are revamping their businesses, and lately, clothing sale is thriving.
They love concept-driven designs, storytelling and they bring fresh ideas and new perspectives that will leave footprints in the sand. Post the COVID-19 pandemic, these creative minds utilized the drawing board and they became cognizant that monetizing content will actually take them far, which is frank nonetheless.
This is commendable though, but the creative industry will still need support from government in order for it to flourish further. Allocation of resources (funds, facilities and empowerment) should be done consistently, creativity must be raised and at the end of the day, the economy benefits from that kind of investment.
HAN C
Ever since he parted ways with his former manager, DJ Bougee Sid, Mahalapye born-pint sized, multi-award-winning artist, Hanceford Magapatona has been taking up space, unapologetically so. Han C has shown a strong will to take over the entire world, and he is in the right direction. He’s solely organizing the annual Mahalapye Spring Festival, which is taking place next weekend.
The Pepetetsa hitmaker raked some monies from his savings to put together this event. Mahalapye Spring Festival will feature Paige, Ubuntu Band, Khoisan, Amantle Brown and Double Up among others. Even though it didn’t come as a surprise, Han C was nominated at African Muzik Magazine Awards (AFRIMMA) in the US, under Best Male Southern Africa category.
However, the award was snatched by the late South African rapper, AKA. Its not all lost as Han C secured two nominations at the Yarona FM Music Awards (YAMAs): People’s Choice of the Year and Best Male Single.
KOKETSO MOTSWAGOLE
This entrepreneur has turned his dreams into reality, and his promising apparel business is now a fashion destination. Matter of fact, Motswagole weathered the storms to be where he is now because through criticism and social media bullying, he still leads the pack in fashion.
His social media accounts got deleted but through his online store, KM Sales, Motswagole is able to rake in some profits. He initially started selling from his car but now owns a busy store and has employed a number of young people.
KM Sales has been offering fashionable items (shoes, t-shirts, pants) and has been participating in various lifestyle events such as Garden of Drip where it showcases its products.
If there is one young entrepreneur to draw motivation from is Koketso. The business started from humble beginnings, at the time when he worked part time at Ipelegeng as a casual labor. Indeed, good things come to those who wait, or well, work like a slave today, live like a king tomorrow.
KAGISO LUDO DE KLERK
Vee Mampeezy’s ex-wife Kagiso De Klerk clearly did not sit and weep over their dramatic divorce. The famous social media influencer hurriedly picked up the pieces and went hard on promoting business online. She literally took social media influencing to the head and it is working for her.
This year saw her partnership with Shell reach greater heights, and obviously, she is raking lot of pulas from the deal. Kagiso has been making frequent appearances in top events in South Africa such as Bubbles in Spring and Gold and Diamond Experience.
GAONA DINTWE
After a long break from the limelight, renowned media and radio personality, Gaona Dintwe is back. She was missed by many on TV, and she’s back where she belongs, news anchoring on BTV. Gaona has also found a niche in podcasting. She is a host of her own podcast, Gaona Live Conversation, where various people share their stories on camera.
Some of what they discuss is Gender Based Violence (GBV), polygamy and drug addiction. This is highly commendable because even BTV doesn’t have programs that discuss these crucial social issues. The Lentswelemoruti native is also seen in various corporate events where she is engaged as a host.
WeekendLife
DITIRO LEERO ONE MAN SHOW ON THE PIPELINE
Now that one-man shows are made fashionable, traditional dance guru and ex-convict, Ditiro Leero is joining the crusade and he will be hosting his also. The show will be held next month at Zone 4 Farm in Selokolela, but the there are traditional dance music artists who have been lined up to perform at the show. Matshana, Morwa Leka and Maswailathota will be doing their thing and probably bring some heat too. Ditiro Leero will be making history as the first traditional artist to host a one-man show in Botswana.
WeekendLife
MISS BOTSWANA HAVING MANY IRONS IN THE FIRE
With only two months before Miss World 2023, the reigning Miss Botswana, Lesego Chombo is having many irons in the fire, preparing for the much-anticipated beauty pageant. Miss World 2023 will be the 71st edition of Miss World pageant and it will be held in India. Chombo has been spotted toning her body at Jack’s gym, a requirement that is taken seriously at the pageant. She has also been participating in charity events, something that should add to her profile at the Miss World.