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Tumelo Mapila Perfects His Elevator Pitch and Launches Focus Surveys Onto Essential Global Networks

TIGELE MOKOBI
BIH CORNER

One of the worlds celebrated scientists and Nobel Prize (Physics) laureate, Albert Einstein is credited for saying, “If you can’t explain it simply, you don’t understand it well enough.” In present day’s fiercely competitive and fast paced world, entrepreneurs are increasingly required to master the art of the elevator pitch to convey their business idea in a clear, succinct and compelling manner to potential investors, mentors or clients.


The elevator pitch denotes the rare opportunity entrepreneurs have to ignite interest in their business idea or product. It is a brief, persuasive speech that does not last longer than a short elevator ride of 15-to-30 seconds, hence the name.  In an article written in the America business magazine, Forbes, Kristi Hedges states that, “There’s a well-told adage that you only get one chance to make a first impression. From personal relationships to business meetings, we’re taught that people form opinions of us in a few moments, and that we should be ready to show our best at all times.” On both sides of an exchange, and with every new encounter, one is evaluated and yet another person's impression of us is formed.

In business, making good first impression with potential investors, mentors or clients allows one to, “Maximise their connection in a minimal amount of time and start making valuable additions to their network from the get-go,” says author and coach in the leadership and life skills space, Todd Dewett. He goes on to say these first impressions can be nearly impossible to reverse or undo, making the first encounters extremely important, for they set the tone for all the relationships that follows.

Budding local entrepreneur Tumelo Mapila has adopted Einstein’s wisdom and the culture of making impressive first impressions as one of his personal and business life’s enduring lessons and guiding principles. Mapila lives by the ethos of author and motivational speaker, John Calvin Maxwell who asserts that, “Your network is your net worth.”

Building and nurturing strong business networks is important for supporting personal and enterprise advancement as it earns entrepreneur’s social capital, which compares to money in the bank.  A strong network can help one build visibility, connect with influencers, and open up doors for new opportunities. “Networking is a valuable way of expanding one’s knowledge and learning from the success of others, gaining new perspective and fresh insights, as well as raising one’s profile, expanding one’s sphere of influence and meeting prospective business partners, suppliers, customers and staff,” says Mapila.     

Growing up in Botswana’s thriving democracy and burgeoning economy, Mapila was acutely aware of the contradictions presented by the opportunities the prosperous country availed to its citizens and the hardships and sacrifices his doting civil servant mother endured to give him and his siblings a decent life. With a taste for the refined things in life, the young man was very clear, from a very tender age of the type of life he wanted to live. Having watched the rough and tumble experienced by his entrepreneur uncle and the amazing rewards he enjoyed for his patience and hard work, Mapila was convinced he was not cut out for the 8am to 5pm work regime. He concluded that, entrepreneurship was where he belonged.

The road to entrepreneurship is however, never easy and at one point Mapila joined the heart-wrenching ranks of the country’s youthful job seekers in the unemployment trenches. “This was one of the lowest points of my life from which I suffered bouts of depression,” he states. He goes on to say it was at this point that his uncle threw him a lifeline when he took him under his wings and helped him establish his own company. The mentorship provided invaluable guidance and lessons that helped him develop and grow his entrepreneurial skills.     

Bitten by the entrepreneurial bug at an early age, Mapila went on to overcome the initial stumbling challenges and become the founding CEO of All Bosses (Pty) Ltd. The company offers research consultancy services that engage innovative data collection and analytic technologies. All Bosses flagship service offering is Focus Surveys, a dynamic and robust intelligent data collection and analysis reporting service.  

Businesses – in general and startups in particular – face a myriad of challenges. The lack of business experience and the wherewithal to get the right exposure and make the essential business networks can stifle and may even kill off a budding enterprise. American policymaker, academic and director of the project on Technology, the Economy, and National Security (TENS) at the Massachusetts Institute of Technology, David Edelman says, “It’s a false economy to put your faith in customers discovering you unless you make a concerted effort to grow them with a proper structured plan to promote your startup.”

This is one lesson Tumelo learnt earlier on in his entrepreneurial journey of self-discovery. He learnt that in present days highly competitive business world, an international outlook and collaborative approach are some of the critical requirements that underpin a vibrant startup ecosystem. He testifies that, “Networking and brand awareness are two of the critical business development components that have promoted and grown this enterprise.”

He says the story of his company’s life began with the establishment of Focus Surveys in 2013. After a difficult and painful start, the company got a break when it was engaged to do data collection and analyses for the country’s premier business to business (B2B) exhibition and conference, The Global Expo in 2015. That being their first major job, they went all out to make a bold statement and prove to the client that they were more than capable to execute the task on time and within budget. Mapila boasts that their final submission to client was exceptional to the extent that they were later invited to present their report to The Global Expo executive committee which affirmed their credibility and assured them of future jobs.

Mapila’s first encounter with Botswana Innovation Hub was through the company’s technology entrepreneurship development programme, First Steps Venture Centre (FSVC) when in 2013 he participated in one of the programmes pitch sessions. The pitch sessions accord entrepreneurs the opportunity to present their business ideas to prospective investors, mentors and collaborators. “Participation in the FSVC pitch sessions gave us increased confidence and launched us further into the local and regional market,” he says.

Botswana Innovation Hub is an innovative and networked company that promotes technology, entrepreneurship and commercialisation on a purpose built Science and Technology Park. Around this, Botswana Innovation Hub is building opportunities in tenancy, membership, a globally-connected innovation ecosystem, and world-class client services. Emboldened by the roaring success of their maiden participation in the FSVC pitch session, Mapila enrolled Focus Surveys into the technology entrepreneurship development programme and went on to benefit from an array of the programmes service bouquet. These include, hot desking, business advisory, brand activation and publicity, technology entrepreneurs coaching and mentoring, and match making which connects start-ups with the right business partners.

In March 2017 Botswana Innovation Hub collaborated with DEMO Africa in an initiative that sought to provide local entrepreneurs with the opportunity to pitch at the DEMO Africa competition which was held in South Africa that year. DEMO Africa is a product of a partnership between The U.S. Department of State, Microsoft, DEMO, USAID and Startup Weekend called Liberalizing Innovation Opportunity Nations (LIONS@FRICA) Partnership. LIONS@FRICA seeks to connect African startups to the global ecosystem though its flagship programme, DEMO Africa.  

Focus Surveys participated in the DEMO Africa grand finals in September 2017 and emerged victorious in the prestigious local pitching competition. The company went on to participate at the DEMO Africa competition in South Africa where although they did not emerge in the top five finalists of the of the fiercely contested regional competition, Mapila’s sterling performance at the DEMO Africa competition earned his company a slot on the LIONS@FRICA Innovation Tour which was held earlier this year in Silicon Valley, California from February 10th till 18th 2018. An Angel Investor was convinced by Mapila’s Elevator Pitch and saw the relevance and growth opportunity in Focus Surveys and pledged to sponsor the company to participate in the prestigious StartUp Grind competition.

The LIONS@FRICA Innovation Tour is focused on knowledge sharing with leading Silicon Valley stakeholders and networking opportunities that are intended to yield deeper engagement between the company and potential partners. While in the U.S., the company participated in a series of events including StartUp Grind, and other curated side events across the Silicon Valley ecosystem. This presented Mapila with multiple opportunities to pitch his company’s products, services and technologies to select groups of investors, industry leaders, diaspora groups and expert panels.  

Prior to the Silicon Valley excursion, Mapila had participated in another pitching competition organized through the Botswana Innovation Hub partnership with the Southern Africa Innovation Support Programme (SAiS). In that competition known as SLUSH, Mapila put up an awesome performance as always and went on to win the local edition of the SLUSH 2017 pitching competition. He proceeded to represent the country at the finals of the global pitching competition in Helsinki, Finland. SLUSH is a startup and tech event that facilitates founder and investor annual meetings with the aim of building a world-wide startup community that helps the next generation of great, world-conquering companies move forward.

Mapila’s journey to success is testimony that a refined Elevator Pitch can open business opportunities and that indeed one’s network is their net worth. The exposure of an enterprise earns it social capital which is an essential resource in the knowledge-based economy and as DEMO Africa executive producer, Harry Hare affirms, “The entries this year certainly kept up with the DEMO Africa spirit to produce innovative and creative ideas that are bound to transform the technology landscape and we are excited by the growth of innovation and technological advancement in Africa as portrayed by our finalists.”

Focus Surveys latest feat confirms Mapila as master of his craft. The young man knows his story and he can break it down for you clearly and convincingly in less than a minute. He is the undisputed national champion of The Elevator Pitch. Having conquered the local and regional scene, Mapila has now joined the elite global league where he hobnobs with the world’s best at Silicon Valley. Thanks to FSVC for identifying, developing and nurturing this technology-oriented startup business to grow into international markets.

Mapila concludes, “I am grateful for the opportunities received through Botswana Innovation Hub’s technology entrepreneurship development programme. The many pitch sessions we have participated in, including The DEMO Africa and SLUSH competitions have helped us polish our pitching skills and provided invaluable experiences that exposed us to different networks and a globally connected innovation ecosystem.”

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Food prices continue to rise, but at a slower rate

28th November 2022

Prices for cereals or staple foods in Botswana and other Southern African countries continue to rise at a slower pace, following trends in the global markets, according to the latest November 2022 Food Price Monitoring and Analysis by Food Agricultural Organization (FAO) of the United Nations.

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Still doing business the old way?

18th November 2022

It’s time to get business done better with MTN Business Botswana’s ICT Solutions.

Running a digital businessMTN Business Solutions Botswana, popularly known as MTN Business is an Internet Service Provider. We are a subsidiary of MTN Group Limited, a multinational telecommunications Group headquartered in South Africa, which operates in 19 markets across Africa and the Middle East.

More and more, clients are looking for ways to keep their staff productive in a dynamically changing business environment. Whether your people are working from home, the office or abroad, there is a growing recognition that digitising your operations can offer unprecedented commercial value in flexibility, productivity and growth. This new, digital reality means that it is more important than ever to stay agile – if there is anything that can slow a business down, it is being burdened by othatld technology.

Having made substantial investments in fibre technology, high-speed terrestrial and undersea networks and new frequency spectrum across the markets wherein it operates, MTN is perfectly positioned to respond to this shift in the market.

A few years ago, MTN also made the decision to build an IP capable radio network for its mobile services, giving its core network the ability to seamlessly integrate with enterprise IP networks. The mobile towers deliver services to enterprise clients absolutely anywhere it has a network, shortening the last mile and removing complexity and cost.

Now there is increasing demand from clients to connect their remote sites in all areas, including rural and semi- rural. MTN has assisted clients with overcoming this connectivity hurdle, enabling their staff to get the job done wherever they are.
MTN’s evolution

For MTN, the focus has shifted from just being a core telecommunications services provider, towards also becoming a technology solutions provider. The service offering now also includes Unified Communications, Data Hosting and Cloud Solutions, Security-As-A-Service and Managed Network Services. The scope has changed to being client and industry specific, so the requirements and service portfolio vary from one client to the next. The expectation is that a company like MTN must respond to these challenges, helping clients to get business done better as they shift from old to new technologies.

As many businesses continue to grapple with a digitally dynamic world, they face new challenges that have to be solved. This environment will benefit those that are more digitally enabled and agile. It is a brave new world that will favour online over on-site, wireless over wired and fluid over formulaic. Businesses will seek out partners and suppliers that are every bit as flexible and forward-looking as they are.
Ultimately, clients need partners like MTN Business that will invest in infrastructure, deliver the services they require, have market credibility, are financially sound and have a long-term commitment to their market presence.

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BIE to vitalize the Dignity of Engineers

9th November 2022

Botswana Institution Of Engineers (BIE), has last week hosted a gala dinner in  which they appreciated engineers who worked tirelessly and with dedication for 10 years from 1983 to steer the BIE to its current status.

The event that was held at the Phakalane Golf Estate had brought together young, experienced and veteran engineers and was held under the theme “Vitalize the dignity and eminence of all professional engineers”.

Explaining the theme, the institution’s treasurer, Thanabalasingam Raveendran said that engineers were looked upon reverentially with respect as the educated but with time it seems to have deteriorated. He indicated that there is a need to change the narrative by all means.

“The BIE exists for the welfare and the betterment of us Botswana engineers, we need to recognize specialised units within our Institution. We Engineers strongly believe in Engineers make it happen” Raveendran said.

He indicated that under the theme they appeal to all engineers to energize, to attain quality of being worthy of honour and respect and to achieve recognized superiority amongst the Society.

Raveendran stated that engineers need to ensure their end product is of good quality satisfying the end users expectations and engineers must be honest in their work.

“Approximately 8000 engineers registered with Engineering Regulatory Board (ERB) are not members of the BIE, engineers need to make every effort to recruit them to BIE” he said.

He alluded that BIE being a society, it currently needs to upgrade itself at par with professional institutions elsewhere like the UK and USA.

He further stated that BIE has to have engineering units of specialised disciplines like Civil/Mechanical/electrical etc

“As President Masisi indicated in his inaugural speech, the young people, who make 60 percent of the population of this country, are the future leaders and therefore investing in them is building the bridge to the future” said Raveendran

Kandima indicated that BIE has a memorandum of Understanding with Engineers Registration Board (ERB), where BIE is a recognised provider of CPD training, mentorship programmes and more importantly IPD undertaking to upgrade the skills and know-how of our engineers.

“For us to achieve our mandate and make worthwhile changes to engineering in Botswana, we have to be totally focused and act with intent” said Kandima.

Furthermore, Stephen Williams, past president of the BIE from 1986-1988 told the engineers that  the BIE provides a fertile environment where they can meet, share ideas and grow professionally.

“The BIE is also a nesting place for graduate engineers to learn from their peers and seniors, it also cater for engineering technicians and technologists and so nobody in the technology field is left out” he said.

He further indicated that Botswana Government provides a conductive environment for growth of engineering professionals.

“It must be stated that the Botswana Government recognises the existence of BIE and it can further be stated that the government enables ERB to carry out its mandate as a regulator of engineering professionals” said Williams

He plead with engineering companies to recognize and support BIE as it is the only source of engineering personnel’s for various Industries .

Furthermore, when giving his farewell speech, Michael Pinard , a past president of the institution  said how they are viewed as engineers by the general public might be due to some lack of appreciation as to exactly what role they play in the development of the country.

“The BIE slogan is aptly coined-Engineers make it happen, in other words, what man dreams engineers create” Said Pinard.

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