Zen diverts energy to women empowerment issues
WeekendLife
Zenzele Hirschfield is unapologetic about quitting the music industry after close to two decades, in fact she believes it is time she channels her energy and skill to women empowerment issues.
Hirschfield is celebrated for her contribution to music promotion, artist management and the music industry in general. Currently, she is the president of Botswana Entertainment Promoters Association (BEPA) and has been in the creative arts industry for close to 18 years now. She is the first female Motswana full time Music Promoter and first woman to head a music association as President. Under her first year of leadership, she spearheaded and advocated for President Ian Khama’s AFRIMMA Award.
Zen, as she is affectionately known shocked many last week when she announced her decision to quit as a promoter, on April 1. “Today I choose to celebrate my incredible journey as an Artist Manager. A journey I’m sadly saying goodbye to beginning of April 2018. I have managed and worked with incredible talent for more than 17 years since 2000 both locally and internationally,” she wrote to her region of fans.
In an interview with WeekendLife this week, she said that she started managing artists from a young age, immediately after she had finished school, at only 20 years and she believed it was time she chased other dreams. “So when you are growing you tend to venture into other different avenues. I can’t manage artists forever, at some point it just had to happen,” she said. But she leaves behind a great legacy, and her greatest consolation is that everything she touched through her company Zen Promotions turned to gold.
Hirschfield says she now has ties with various organisations whose focus is to empower women. “I now sit in different local organizing committees of things done at national level. Those which require responsibility. I am currently involved in so many women empowering events with currently doing event management for WIBA. So those require attention and they need 100% delivery,” she said.
Closing her chapter as an artist manager, she believes she has run her race very well and she has managed to produce the best. “My specialty was in believing in new talent and turning it into a brand. I believe I have done that very well. I believe it is now time to pass the baton to another generation of younger people,” she cited. She however explained that brands such as Vee Mampeezy and BanT are brands that she is proud to be associated with.
“When I look back and see their growth and their contribution, I actually see a part of myself,” she said. She however said that she was not entirely quitting the creative industry. “I am not abandoning it, I am leaving an industry that I have hope that it will grow. I am not entirely leaving the music industry,” she said.
The multitalented personality has also hinted the release of a documentary celebrating her journey thus far. Details about the documentary are yet to be shared with the media and general public but it is titled, ‘The lady, Her Hirschfield has managed many successful artist including Vee Mampeezy, Eskimos, MMP Family, BanT and Veezo and many more. She has hosted some big events like the University of Botswana Freshers’ Ball, Orapa and Jwaneng Round Table Beer festivals, Mafikizolo Fantook Afa Launch, Fanta Music Mega Party as well as the Miss Millenium brand since it started to date.
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Dr Lame Pusetso comes to writer’s rescue
Multi award winning author of fifteen (15) books, Dr Lame Pusetso has put together a platform to empower local writers. Dr Pusetso is a President and Chairperson of the Executive Board of Kasapa Society.
She is also the Managing Director of Poeticblood Publishers and an owner of an online bookstore dubbed Mind and Soul Bookstores. Dr Pusetso has reiterated her commitment to helping upcoming authors, writers and poets in establishing their crafts and capitalizing on them.
In an exclusive interview this week, she said that she has put together a platform dubbed Botswana Literature Awards, which have fourteen categories.
When quizzed on what the awards stand for, Dr Pusetso said “writing as a form of art in Botswana is a skill that many have and have always been exploring. As a publisher, I have met different writers from all walks of life and some indicating that there isn’t enough motivation to keep going.”
In Botswana and according to the writer, there has been a limited representation of appreciation of authors. This is despite their efforts year in year out.
The whole intention of these awards really is to honor and recognize the hard work that local authors put in, when doing what they know best (writing).
“This is a way of appreciating their creativity and we will be doing this across all genres. The awards also act as a motivational tool to young writers who still have dreams of becoming best selling authors. Quite frankly, their works are of great importance and we cannot afford to let that slide like that.”
Dr Pusetso emphasized that all the winners will walk away with an award, a certificate and complimentary gifts to take home. “The two winners of Best Overall Author and Best Young Author will in addition receive book publication deals which includes book distribution and marketing for a year.
She gave a clearer picture of how authors can be a part of the literature awards.
“The awards are open to every author from the age of 7, must be a Motswana, and their book should have been published before or by 2022. For authors with more than one book, they are allowed to compete with only one book for one category, and different books for different categories.”
The young writer pinned hope on institutional collaborations, in order to stage the second edition of the awards next year, saying “We believe with these awards, the different institutions and stakeholders will show interest in helping nurture the literature scenario in Botswana.”
“It will also give authors hope and light to keep writing and penning down their stories for the benefit of all. We anticipate to host the next edition in 2024 with assistance from all interested parties.”
THE LITERATURE AWARDS CATEGORIES
Dr Pusetso stressed that there are fourteen (14) categories, and they are: Religious or Faith Based Book, Poetry Book, Children’s Book, Multi-lingual Writer, Best Collaboration, Setswana Novel, English Novel, Motivational Book, Best Young Author (7-13), Overall Best Author, Best Theory, Best Online Writer, Best Media Writer (Honor Award) and Honor Award (Long Serving Best Author).
EXPLAINING SPECIAL AWARDS
Best Media and Honor Award, Dr Pusetso said are not based on submissions but nomination by the committee. “For Honor Award, we want to appreciate the individual who has inspired the Botswana writing scenario over the years and even assisted numerous authors as both a writer and a community leader.”
The Best Media Writer award is meant to appreciate a journalist who is actively taking part in appreciating and helping authors in marketing, advertising and affording them a platform to showcase their works through their writing skills.
Meanwhile, the Botswana Literature Awards will be held on the 29th April and they are partially sponsored through the literacy grant. This is a grant under the Botswana National Library Services which falls under the Ministry of Youth, Gender, Sports and Culture.
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Women’s Awards hit the ground running
The second edition of the much-anticipated Women’s Awards Botswana will be going down on the 27th May 2023 in Gaborone at Travel Lodge. The organizers of the prestigious awards have announced finalists, with three nominees per category.
Women’s Awards Botswana is established to empower women and celebrate them from all walks of life and across sectors. The awards raise awareness for women to be granted equal participation, particularly in decision-making positions, as one way of breaking the gender bias.
They also seek to celebrate the outstanding achievements of women from diverse industries in Botswana. Taking a closer look at the categories, He for She award celebrates and shines a light on men who stand and support women.
These are men who advocate for inclusion of women, men who stand against GBV and men who promote any service that can better women life. Her Abilities award looks into women who have shown determination to keep moving and achieve any goal they have set for themselves, regardless of their disability.
Other awards are self-explanatory. They celebrate women in arts, culture and entertainment, agriculture, creativity, innovation and technology, tourism and hospitality, community impact as well as organization supporting women.
ORGANIZER SPEAKS ON CRITERIA USED
When speaking in an interview, Founder and Director of Women’s Awards Botswana, Bofelo Zebe, said in their first edition, they had fifteen categories, which was enough for a piloting project.
“But we left out many industries or lines of work. After the event, we received reviews and suggestions, and there was an intensive evaluation that led to us increasing the categories to eighteen for this second edition.”
He said the nominees were voted in by the public, adding that the finalists were judged by a panel with the support of votes from their supporters.
When shedding light on what winners take home, Zebe indicated that there is an award trophy, certificate and goodie bags for all categories but “we are working to have financial sponsors jump on board so that winners and nominees can receive monetary incentives. We are also busy at work trying to retain our previous sponsors.”
THE 2023 WOMEN’S AWARDS BOTSWANA NOMINEES
HE FOR SHE AWARD
Desmond Lunga, Tlhabo Kgosiemang and Christopher Seagateng
BEST WOMAN IN ARTS, CULTURE AND ENTERTAINMENT
Ditshupo Mosoboloko, Thanolo Keutlwile and Seneo Mabengano
HER ABILITIES AWARD
Koketso Seleke, Goabo Kgasa and Mumsie Odirile
SPORTS WOMAN OF THE YEAR
Naledi Marape, Ouname Mhotsha and Keamogetse Kenosi
WOMAN FASHION DESIGNER OF THE YEAR
Montle Rantatana, Lesedi Matlapeng and Trudy Bakwena
BEST WOMAN IN AGRICULTURE
Nomathemba Masuku, Basadi Molelekeng and Keolebogile Keabetswe
BEST WOMAN IN CREATIVITY, INNOVATION AND TECHNOLOGY
Marang Mbaakanyi, Didintle Moreki and Thandeka Palai
BEST WOMAN IN TOURISM AND HOSPITALITY
Masego Keleadile, Wapula Matshambane and Tshepo Phokoje
YOUNG WOMAN OF THE YEAR
Bridget Gothaang, Waone Makobo and Kimberly Matheakgomo
WOMAN OWNED SME BUSINESS OF THE YEAR
Suits Africa, Nomlu Nail Bar and Sunflower Desserts
BEST WOMAN OWNED BUSINESS
Prezlin Clothing and Dawn Bell Academy
FEMALE MUSIC ARTIST OF THE YEAR
Mpho Sebina, Dato Seiko and Priscilla K
BEST ORGANIZATION SUPPORTING WOMEN
Sekao Foundation, The Fighters Support Group and Single Mothers Living with HIV
BEST WOMAN WITH COMMUNITY IMPACT
Lebopo Bulayani, Nanzelela Chaitezvi and Kebadile Wasenda
MEDIA WOMAN OF THE YEAR
Poppy Sello, Keikantse Shumba and Kedi Lezozo
FAVOURITE PERSONALITY OF THE YEAR
Marang Selolwane, Palesa Molefe and Masi Sithole
BEST WOMAN IN LEADERSHIP
Naseem Lahri, Neo Bogatsu and Lily Rakorong