Botswana Investment & Trade Centre (BITC) revealed this week that since its inception in 2013, the organization has opened export windows worth over P10 billion. Newly appointed BITC Chief Executive Officer (CEO), Keletsositse Olebile shared this during a round table discussion with the media in Gaborone this week.
“We have developed compelling value propositions , this are well package documents that says in the beef value chain for example where are the specific opportunities that we can take out to market and not just in beef but also in coal, soda ash just to name but few,” he said. Olebile explained that export-led investment promotion was a key deliverable in the BITC mandate and the organization take pride on considerably satisfactory output in such.
He underscored that this was the export earnings of companies they assisted only, and products uptake they facilitated. “We only measure our performance in areas and companies we assisted,” he said. Olebile explained BITC pushes the export-led narrative because the local market is small for business.
“For Botswana it is a reality that we are a very small population and the most pronounced reason why investors pick a particular location to set up shop has been established to be the size of a market, because we are such a limited market it becomes very key for us to though a location in Botswana find access into the region for our Botswana based factories and commodity producers. That is why we running some of this commendable drives for export promotion,” explained the new BITC chief.
BITC CEO also highlighted that one of the key export promotion initiatives that b fruits were inter boarder trade to leverage fully on duty free arrangements, SACU and other trades facilitation windows. “We have also successfully managed to facilitate cross boarder value chain linkages to say, if a certain industry is flourishing in one of our neighboring countries how can we tap in the value chain and supply some commodities required in that particular industry,” he said.
He cited an example of car manufacturing in South Africa. “That is to say for industries such as vehicle manufacturing or assembly plant we will be on the look out to identify what we can effectively house in Botswana to be able to accelerate job creation here,” he said. According to BITC, cross boarder linkages have been able to create a very effective window for Botswana based companies to access established and much bigger regional markets.
“We emphasize auto components manufacturing to say let companies set up here with a view to supply bigger industrial plants in South African for example, and we have successfully delivered that with companies such Kromberg & Schubert, and a number of manufacturing companies in Lobatse, which are doing business without sister government investment arm Botswana Development Corporation(BDC)”
BITC Director for Export Promotion shared that for the five year period under the just ended strategy ,leading products which contributed significantly to BITC ‘s facilitated export earnings basket were salt and soda ash ,coal and even the struggling beef industry. “We have been working closely with Botswana Ash and we assisted them with improving their effectiveness as an exporter, facilitating them to access established market such as the Zambian & DRC markets which are key consumers of salt and soda ash after South Africa,” she said.
BITC executives further explained that to continue pushing the export-led economy agenda various strategic proposition were already being put in place to harness value chain businesses that can be birthed from salt and soda ash, coal and beef. “We are already in final stages of completing a feasibility study to look at how we can facilitate the setting-up of chemical processing plants and glass manufacturing using the soda ash to ensure that we create the much needed jobs,” shared the Acting Chief Operations Officer, Reginald Selelo.
Olebile highlighted that in the new strategy for BITC deliberate actions will be taken to push and advocate for the liberation of the beef sector “through regional opportunities mapping, identification of natural endowments that can sponsor economic sectors to thrive in a particular environment, the beef industry has been established as a key sector that we have comparative and competitive advantage as a country so we are pushing for the transformation of BMC and by in large the entire sector so that it performs to its full potential of delivering even more jobs for our people” he said
BITC also revealed that there were plans to resuscitate Ostrich farming industry to further deliver more export earnings. “We have recently visited the Dibete Ostrich facility where plans were conceived to revitalize the industry with assistance from benchmarking missions in our neighboring South Africa, the latter account for more that 65 percent of global market share, so we have engaged with the Ministry of Agriculture in that regards,” shared the CEO.
It was also signaled that processes were in place to implement Coal value propositions in a bid to unearth the industry value chains. Leading minds in the coal industry have reiterated that Botswana needs not to look any further in creating jobs for its people and diversifying the mining industry from diamond sector dominance. Latest prospected reserves indicate that Botswana sits on over 200 billion tonnes of coal deposits of which contain different segments of grade value as per economically minable mineralization.
Though a number of companies mostly with Australian origin are already on the ground exploring the economic mineralization of the coal deposits, experts observed that further robust steps must be taken to develop a world class coal industry that can attract global capital and major investment players in turn birthing rigorous industrialization. BITC says in its international missions to lure investors into Botswana such as the recent one in Dubai and upcoming one in China coal industry was one the earmarked sectors to woo external capital into the country.
“We are looking into the entire energy sector, in the areas of renewable energy –coal-methane space, bio gas and bio diesel, we are also working with relevant stakeholders to find investors for the coal-liquid plant which is earmarked to leverage on the abundant coal and make fuel out it, petroleum products, industrial reagents and factory chemical components in turn creating thousands of jobs, boosting our export earnings and growing our economy,” shared Olebile.
Homegrown LED light manufacturing company, The Bulb World, has kick started operations in South Africa, setting in motion the company’s ambitious continental expansion plans.
The Bulb World, which was partly funded by Citizen Entrepreneurial Development Agency (CEDA) at the tune of P4 million, to manufacture LED lighting bulbs for both commercial and residential use in 2017, announced last year that it will enter the South African market in the Special Economic Zone (SEZ) of North West province under the auspices of North West Development Corporation (NWDC).
The company has already secured a deal with South Africa authorities which entails production factory shells and tax incentives arrangements.
The company founder and Chief Executive Officer, Ketshephaone Jacob has also previously stated that the company is looking for just under P50 million to finance its expansion strategy and is reaching out to institutional investors such as Botswana Public Officers Pensioners Fund (BPOPF) and government investment arm, Botswana Development Corporation (BDC).
However, Jacob told WeekendPost that instead of sitting and waiting for expansion funding the company has started hitting the ground running.
“We have decided to get in the streets of SA, start selling lights from door to door, ” said Jacob who is in currently in Rusternburg to oversee the introduction of The Bulb World products in the market.
Jacob explained more brand activations will be undertaken in South Africa. “The plan is to do it the whole of North West and Limpopo province, through hawkers, we give the hawkers the lights to sell at a factory price and they put a mark up and make a living,” he said.
The Bulb World operates from Selibe Phikwe, it currently employees 65 young people, 80 % of which are Phikwe youth. The company plans to add 100 jobs this year alone as it forges ahead with its regional and continental expansion plans.
In July this year Bulb World products will hit South African Shelves: Pick n Pay, Checkers and Africa’s largest retailer Shoprite.
The Bulb World has been registered as a company in South Africa; the company will start producing lights from Mogwasa after striking a special economic zones deal with North West Development Corporation in North West Province South Africa.
“Over the next 10 years we are looking to create over 5,000 jobs in Africa. Through our expansion into all of Africa we will be able to create employment for various individuals in different sectors namely; manufacturing, distribution electronics and retail,” Jacob told this publication earlier this year.
Jacob said if all goes well, the plan is to have taken over Africa or rather penetrated, and have prevalent presence in the African market.
“We are gunning to have at least 30 percent market share by then. According to a 2016 Market Survey, the total valuation of sales for LED Lighting was 57BN, a portion of which we plan to have taken over by then,” he said.
While the company has set its eyes on Africa, Jacob said, the company has not fully exploited its local growth, indicating that there could be strategic factories built to supply neighbouring countries of Angola and Zimbabwe.
“There is potential for further local expansion as well to other areas of Botswana if things run smoothly as anticipated. Hopefully in the long-term if our fellow Africans and all these markets receive us well we are planning to build another factory,” he said.
“We are looking to build another factory in the Chobe/Ngamiland Area that will give priority to markets in Zimbabwe and Angola,” he said
The Maun based Okavango Research Institute (ORI) has downplayed the impacts of oil and gas exploration in part of Okavango delta arguing that given the distance proposed the likelihoods of negative impacts drilling these exploration wells on the surface water systems is likely to be negligible.
The Institution released a position paper titled ‘Proposed Petroleum (Oil and Gas) Exploration Operations in the Petroleum Exploration License (PEL) No. 73,’ with findings stating that, in the event of discovery of economically viable hydrocarbon deposits, much more careful consideration of the impacts and economic benefits of development of the resource will be needed.
For example, the fracking process for gas and oil extraction is known to require large volumes of underground water.
It further argues that increased extraction of the underground water is likely to affect the water table level and further affect the overall water availability in the river-basin.
“The effect on water availability and use may become worse if surface water is reticulated or sourced by any means from the Kavango River. Should the exploration and fracking for oil and gas expand to Block 1720, 1721 and 1821, the impact on water availability and quality will be significant, especially if the wastewater is not well managed,” said the paper.
The research unit recommends close communication between the relevant Basin State Ministries (Mineral Resources, Environment) and the Permanent Commission on the Okavango River Basin, OKACOM, and other stakeholders must be facilitated.
This will facilitate sharing of the correct information on the desired intentions of the basin states and compromises sought for the sustainability of the ecosystems in the downstream of the Cubango-Okavango river Basin, states the position paper.
ORI as a key stakeholder with scientific information says it is positioned to provide scientific advice and guidance to decision-makers on the potential impacts of both exploration and development and operation activities.
It also recommends that while the impacts might be minimal at the exploration stage, environmental impacts during the development and extraction process are significant.
Findings also state that the SADC Protocol places a mandatory duty to make a notification of planned measures undertaken in any riparian state in cases where such measures hold the potential to cause ‘significant adverse effects.’
It further states that where the planned development is trivial and not expected to cause any significant harm, the development state is not under duty to notify other riparian states.
Given that the drilling in the Kavango Region in Nambia is merely for exploratory purpose and the possibility of harm is minor, it is therefore not surprising that the Namibian government did not inform Botswana.
However, should it be found that the oil can be profitably or economically exploited, the Namibian government would be under a duty to notify both Angola and Botswana.
The institution further states that to ensure sustainable development in the Okavango Delta the following in the context of exploration for and potential development of hydrocarbon deposits within the Cubango-Okavango River Basin, it must be considered that the Okavango Delta is a World Heritage Site listed in 2014 by UNESCO and one of the binding requirements of the listing is the non-permissible commercial mining of any mineral, gas or oil within the World Heritage Site.
It states that the Okavango Delta is also a RAMSAR site in which mining is not allowed.
Should the exploration for minerals, oil and gas be allowed, there is a high chance that a mineral, oil or gas may be found given that the Delta is sitting on karoo sediments and shale rocks which in other parts of the world have been found to be sources of oil and gas deposits. Should oil or gas be discovered, there will be a strong socio-economic pressure to mine oil or gas and create jobs for the masses.
Manufactured in Turkey, Pakmaya Instant Dry Yeast can be used in the production of various fermented products, as it is suited for both traditional and industrial baking processes. All kinds of breads, buns and fermented pastry products are typical examples of applications.
Pakmaya Africa Sales Manager Cem Perdar says Pakmaya has 4 plants in across the world, further indicating that all of the plants have the highest standards of quality certificates and approvals. Regarding raw material, molasses is the main ingredient for yeast. Concerning production activities, yeast manufacturing requires high know-how and capability. Pakmaya has all those capabilities and aspects more than 45 years.
According to Perdar, Pakmaya has been existent in African markets since 30 years. From South to North, Central to East and West, a consumer can find Pakmaya in nearly every part of Africa continent.
“With its high quality, rich product selection and good service, our brand has become the favorite yeast of many Africans. On the other hand, our distributors in African countries are working very hardly and loyally in order to promote our products in their markets. After some time, we are becoming like families with our exclusive distributors in Africa and this enables both parts to work harder and keeps our product sustainable in market,” he said in an interview this week.
The yeast manufacturing giant made its way to Botswana market. The company has been smoothly working with Kamoso Distribution, a local distribution company. Perdar told BusinessPostthat two entities have been working hard to earn is market locally.
“At the moment we have a good market share with them in Botswana market. I’m sure during 2021 long, we will be increasing our sales and market position. Soon we are going to start a marketing campaign in Botswana, so that means Batswana will see and recognize Pakmaya more and more. Pakmaya wants to be the best friend of bakers in bakeries and ladies at homes in Botswana.”
As per global COVID-19 regulations to curb the spread of the COVID-19, Botswana just like other country closed borders. Providentially, the restrictions did not affect the company destructively.
Perdar says “Kamoso Africa is a very important and strong partner in Botswana territory. With Kamoso’s hard work and strict measurements, we have done a very good job. So as Pakmaya, we have not suffered any distribution problem. Our partner is doing the needful at the reaching our products to end users.”
He further said “We are doing well in Botswana market and hoping to make much more. Our aim is to enter every single corner in Botswana territory. With our new marketing campaigns, we are planning to be the most preferred yeast in Botswana market.”