Botswana’s Delayna Scott to grace New York Fashion Week 2018
WeekendLife
By Dave Baaitse
Local fashion designer, Delayna Scott will be showcasing her new collection named Afro Chic at the Plitz fashion show during New York Fashion week. The show slated for 8th -9th September 2018 will bring together and highlight 35 international talents from all around the world.
Delayna Scott (eponymously named after the designer) is the second ever African fashion brand and the first ever Botswana based fashion brand to showcase at the event. Afro Chic is an exciting collection for the Scott as she’s played around with more African prints, bolder colors and elements in order to reinvent her classic silhouettes. The collection which boasts fifty pieces in total is the largest collection Scott has worked on to date.
By bridging traditional craftsmanship with modern designs, Delayna Scott offers contemporary pieces which inspire transnational and intergenerational conversations through fashion. “I created DELAYNA SCOTT for women who love their bodies and want the world to know how good they feel through their bold fashion choices,” explained Scott.
Delayna Scott is a Botswana based bridal and women’s wear fashion brand. The brand brings to life the Caribbean and African traditions that greatly influenced the designer’s childhood. She complements the modern and audacious women through the use of both straight and elegantly curved lines, luscious fabrics and intricate details in order to create beautiful silhouettes that show off the African figure.
Shared opportunities are better at PLITZS New York City Fashion Week creating an affordable and professional showcase platform. PLITZS Fashion Marketing founded the “PLITZS New York City Fashion Week” in 2004. Working with international and domestic emerging fashion designers they provide showcasing opportunities, brand exposure, networking and only charges “approved emerging fashion designers” a nominal designer package fee ranging from $ 700 ($400 Deposit), $1,700 ($800 Deposit) and $2,500 ($1,500 Deposit).
PLITZS New York City Fashion Week has created an independent network of international and United States domestic Fashion Week show productions not affiliated with any other industry association. This helps showcasing your fashion design brand with PLITZS New York City Fashion Week in true New York City landmark setting. It takes place at the heart midtown Manhattan.
Over 1, 000 attendees will enjoy the sophistication, innovation and high style of 35 emerging international and USA domestic fashion designers. Affordability- Designer fashion brands are looking for better value on their budget spend. Designer participation in many New York Fashion Week productions are expensive and coupled with travel expenses or product material expenses, a typical designer fashion week participation can easily cost thousands of dollars in one year to showcase their designer collection during New York Fashion Week.
Fashion Week Show Cost – A fashion designer can almost buy a small car for the price of showcasing their fashion design brand at some New York Fashion Week show productions – multiply that by three to five trade shows per year and it comes to quite an investment.
Expectation Level – Fashion Designers maybe smarter today than they were 20 years ago. In the past many fell into the industry by accident. Today, fashion designers have undergraduate and post graduate degrees in fashion design and business management. They expect more from a New York Fashion Week show production.
Each Fashion Week season only 35 position opportunities will be available for emerging Fashion Designer brand collections to apply to be featured in the PLITZS New York City Fashion Week “Designer Showcase Presentation”. Their Designer Showcases will take place in the heart of Midtown Manhattan during the Fashion Week seasons in New York City.
Fashion Designers can capitalize on their one day presentation which will afford them the opportunity to present their brand collection to potential clients, retail fashion store/boutique owners, buyers, general managers, potential investors, trade organizations, editors, bloggers, public, media and press. Designers will talk to audience attendees first hand directly after their showcase via their media/ press junket – Fashion Designers should get ready to showcase and invest in their fashion brand and show why they’re a hot Emerging fashion brand.
Legally and historically there has never been a single entity behind New York Fashion Week. Shows have been organized and spoken of as “New York Fashion Week” in various forms for more than 70 years, by a variety of different entities.
This means any show held during the historical timeframe of New York Fashion Week (roughly speaking, the second week of February and September), is an official New York Fashion week show.
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