The next edition of Botswana’s greatest music showcase Yarona FM Music Awards (YAMAs) is set to be more than just about music accolades, hype, fan-fare, fashion and lifestyle. Retro 5, the 2019 event will be hosted by South African goddess Bonang Matheba alongside Loungo Pitse.
The theme for next year is about exploring artists’ personal brand trademarks for growth in the home market and beyond. Over the years, YAMAs have pulled all stops and played a meaningful role in the development of vibrant and commercially viable industry, in what has been coined ‘the event of the year.' For 2019, King B, Botswana and Yaraona FM’s Famous Brunch sensation, and Queen B – South African global brands’ ‘magnate’ and socialite will host the night of glamour.
It is expected to draw local and regional artists to the much awaited music showcase at the GICC on the 2nd of February 2019. Over and beyond well-choreographed scenes and polished performances, there will be a twist. Internationally acclaimed artists will work behind the scenes in empowerment workshops for skills transfer with Botswana’s artists.
“Retro 5 is about reflection and rebirth. We realize that there is life beyond the stage. Before the last spotlight goes off or the prime days come to an end, artists have to identify and categorise opportunities at their disposal for further growth and personal development. Through the 2019 YAMAs we are rolling out a springboard for growth beyond our artists current exposure. It’s about expanding their current networks, commercialising them and being exposed to personal growth strategies, amongst other plans. By sharing ideas with artists in these strategic platforms and workshops, artists who have achieved this internationally, we begin to make a difference beyond the awards,” says Kelly Ramputswana Yarona FM Station Manager.
She emphasised that over the years the YAMAs have contributed and supported local music entrepreneurship and the industry at large. “Running workshops for both regional, internationally-acclaimed and local artists to interact in the ideas exchange workshops will be help expose both local and international artists on the length, breadth and strength of diversity when designing personal brand architecture, increasing fan base and having a sustainable business for growth and exposure in the music industry.”
This year ATI walked away with three awards being; best single hip/hop motswako, best single male and Song of the Year while Bouncy C won best single female and best R&B song award. There are 18 categories for the 2019 YAMAs. They vary from song of the year to people’s choice/artist of the year. Yarona FM will be celebrating almost two decades of air play and having been the first private commercial radio station in Botswana. The voting lines are officially open. A list of nominees and their voting codes can be found on Yarona FM social media.
In May 2014, controversial pint sized musician, Odirile Sento married his longtime girlfriend, Kagiso Sento in a glamorous wedding, not knowing that eight years later, the two will be fighting until the very end of their holy union.
Mental health is one critical element in someone’s life but gloomily, it is often overlooked. Topics centered on mental health and depression dominate the public discourse. The national conversation surrounding mental wellness, both online and offline has aided in the stigma of suffering from depression being removed, slowly but surely.
On Saturday 29 October 2022 (11:00- 15:00) Bash Connektor will be presenting their 1st TatsoConnekt Leading Women Brunch which will be hosted by Basadi’Bash’Masimolole. Tatso. A Setswana word. Taste .Tatso / ta-tso/. verb.
The Brunch will be held at Myhomecafe by Mogobane Dam and tickets are selling at P650 per person. Only 50 tickets available and sold through pre-booking. The value of the offering will be a brunch meal + bottomless mimosas + connekting conversations that matter with leading women in corporate and entrepreneurship. This is an inspirational / empowerment connekting session for Women.
Bash Connektor is a Marketing Company with a twist founded in March 2022 by Basadi Bash Masimolole who has 15 years plus Marketing Experience. The INTENT of Bash Connektor is to Link People, Experiences, and Brands. The K instead of C is INTENTIONAL. We are all about contributing towards AMPLIFYING brand and country messages through curating experiential offerings and connekting conversations that matter, said Basadi Masimolole.
With a sponsor or funding, Basadi Masimolole’s ultimate goal is to have visual podcasts and empowerment connektor sessions at villages as part of cultural tourism and contributing towards the Botswana Government’s Rural Areas Development Program (RADP).
Individuals interested in purchasing the limited number tickets or Brands interested in participating on the TatsoConnekt Leading Women Brunch through sponsorships/ brand placement opportunities can reach Basadi’Bash’Masimolole on +267 7140 6660 / firstname.lastname@example.org / Bash Connektor Facebook page.