In bid to transform the economy from upper middle income to high income, one which is diversified and private sector led, Botswana continues to put up structures and investment acceleration reforms to enable such a metamorphosis.
One of the country‘s best shot at archiving this remains embedded in opening up foreign market window to export Botswana manufactured goods and services. This in turn has been underscored as a critical path towards unlocking other value chain business opportunities such as transport and logistics as well as creating much needed jobs for the youth, especially unemployed graduates.
Last week Ministry of Investment, Trade & Industry (MITI) launched Botswana Revised National Strategy 2019-2024, a document that will direct the country’s quest towards unlocking global markets for local products and services. Developed in Collaboration with Commonwealth secretariat, the strategy is updated every 6 years to align with evolving global market trends and international trade demands.
At the launch which was attended by Government representative led by Minister of Investment & Trade Centre Bogolo Kenewendo, private sector representatives and other economic strategic partners such as European Union, it was noted the major aim of the National Export Strategy (NES) is to make Botswana globally competitive with a view to expanding current levels of exports and placing new product lines in the international markets.
Ushering in official proceedings MITI Deputy Permanent Secretary in charge of Trade Ms. Ontlametse Ward revealed that key priority sectors that have been identified as strategic deliverables in this new paths includes; arts and crafts, glass products, jewellery and semi-precious stone, leather and leather products, meat and meat products, garment and textile, light manufacturing and indigenous products amongst others.
Minister Kenewendo noted that the National Export Strategy recognizes the need to broaden existing initiatives aimed at export market development such as the export development program. She further highlighted that strategic export development and promotion is seen at a national level as a crucial element for the diversification process.
Kenewendo said because of its population of just over 2 million people which is often considered too small for business, Botswana is left with no much options but to explore international markets for business and trade, highlighting that the country’s Southern African Central location and inter boarder trade arrangements oils up its ability to penetrate the over 500 million people SADC market and consequently the continental and African consumer space.
To create the much needed jobs Kenewendo observed the need for mass industrialization outputting competitive goods and export ready products that can be absorbed by the international market. She also borrowed her ministry road map which was launched in early 2018, highlighting Export Development which is one of the three key Apexes compositing her Ministry‘s new path, explaining Botswana intends to explore export-led growth by promoting export of goods for which the country has a comparative advantage.
Under the new road map the Export Development basket encompasses creation of market access through negotiation of trade agreements with strategic partners, identifying priority sectors according to export readiness and capacity as well as implementation of rigorous development strategies of export incentives.
Kenewendo explained that the new strategy speaks exactly to that, “the National Export Strategy (2019-2024) intends to transform Botswana into a developed economy, built upon a sustainable, competitive export base” she said. Overall, the strategy aims to maximize the export sector's contribution to employment creation, rural development and poverty reduction, to increase production, productivity and value addition in specific targeted sectors; to improve the business environment; to diversify the range of export products, enhance human skills capacity as well as export competency and ensure the exporters have a well-supported access to lucrative international markets; to improve exporters' access to finance, trade information and quality management; to ensure that strategy support network is effectively coordinated by a public private sector partnership. The strategy provides a precise implementation framework with a detailed action plan and resource allocation.
Amongst other key highlights in Botswana‘s export development quest is the need to ensure that there are adequate resources available for capacity building of exporters, ensure that the volume and value of exports grow, new markets, and new export products are developed, provide Strategic leadership to the various stakeholders involved in exporting, monitor and ensure continuous improvement, swell as develop and increase the pool of export-ready companies.
Deliberating on the strategy experts say amongst other challenges impeding Botswana’s export development efforts is that the country is far from large rich markets ,the inland shipping cost to South African ports, low production capacity as well as lack of access to working capital just to name but a few. To address the challenges the strategy speaks to initiatives such as creating awareness and intensifying training on export Marketing Plans, Market segmentation and product pricing.
Trade & export promotion experts further noted that there is need to determine target groups with growth potential and where the company has competitive advantage. Also highlighted at the launch was the need to put in place Quality Management Systems (QMS) and product quality, development, documentation and implementation of QMS to ensure product quality thereby enhancing market competiveness.
Minister Kenewendo noted that the new revised strategy comes at an opportune time where Botswana is currently embarking on various drives to diversify the economy. "This Strategy is a product and market specific, designed targeted specifically for the priority sectors that has been identified,” she said. It was noted that to archive this, Botswana has to build export ready companies that have at a minimum, the drive, experience, financial resources, and capacity to successfully meet demand for its product in a foreign market.
Homegrown LED light manufacturing company, The Bulb World, has kick started operations in South Africa, setting in motion the company’s ambitious continental expansion plans.
The Bulb World, which was partly funded by Citizen Entrepreneurial Development Agency (CEDA) at the tune of P4 million, to manufacture LED lighting bulbs for both commercial and residential use in 2017, announced last year that it will enter the South African market in the Special Economic Zone (SEZ) of North West province under the auspices of North West Development Corporation (NWDC).
The company has already secured a deal with South Africa authorities which entails production factory shells and tax incentives arrangements.
The company founder and Chief Executive Officer, Ketshephaone Jacob has also previously stated that the company is looking for just under P50 million to finance its expansion strategy and is reaching out to institutional investors such as Botswana Public Officers Pensioners Fund (BPOPF) and government investment arm, Botswana Development Corporation (BDC).
However, Jacob told WeekendPost that instead of sitting and waiting for expansion funding the company has started hitting the ground running.
“We have decided to get in the streets of SA, start selling lights from door to door, ” said Jacob who is in currently in Rusternburg to oversee the introduction of The Bulb World products in the market.
Jacob explained more brand activations will be undertaken in South Africa. “The plan is to do it the whole of North West and Limpopo province, through hawkers, we give the hawkers the lights to sell at a factory price and they put a mark up and make a living,” he said.
The Bulb World operates from Selibe Phikwe, it currently employees 65 young people, 80 % of which are Phikwe youth. The company plans to add 100 jobs this year alone as it forges ahead with its regional and continental expansion plans.
In July this year Bulb World products will hit South African Shelves: Pick n Pay, Checkers and Africa’s largest retailer Shoprite.
The Bulb World has been registered as a company in South Africa; the company will start producing lights from Mogwasa after striking a special economic zones deal with North West Development Corporation in North West Province South Africa.
“Over the next 10 years we are looking to create over 5,000 jobs in Africa. Through our expansion into all of Africa we will be able to create employment for various individuals in different sectors namely; manufacturing, distribution electronics and retail,” Jacob told this publication earlier this year.
Jacob said if all goes well, the plan is to have taken over Africa or rather penetrated, and have prevalent presence in the African market.
“We are gunning to have at least 30 percent market share by then. According to a 2016 Market Survey, the total valuation of sales for LED Lighting was 57BN, a portion of which we plan to have taken over by then,” he said.
While the company has set its eyes on Africa, Jacob said, the company has not fully exploited its local growth, indicating that there could be strategic factories built to supply neighbouring countries of Angola and Zimbabwe.
“There is potential for further local expansion as well to other areas of Botswana if things run smoothly as anticipated. Hopefully in the long-term if our fellow Africans and all these markets receive us well we are planning to build another factory,” he said.
“We are looking to build another factory in the Chobe/Ngamiland Area that will give priority to markets in Zimbabwe and Angola,” he said
The Maun based Okavango Research Institute (ORI) has downplayed the impacts of oil and gas exploration in part of Okavango delta arguing that given the distance proposed the likelihoods of negative impacts drilling these exploration wells on the surface water systems is likely to be negligible.
The Institution released a position paper titled ‘Proposed Petroleum (Oil and Gas) Exploration Operations in the Petroleum Exploration License (PEL) No. 73,’ with findings stating that, in the event of discovery of economically viable hydrocarbon deposits, much more careful consideration of the impacts and economic benefits of development of the resource will be needed.
For example, the fracking process for gas and oil extraction is known to require large volumes of underground water.
It further argues that increased extraction of the underground water is likely to affect the water table level and further affect the overall water availability in the river-basin.
“The effect on water availability and use may become worse if surface water is reticulated or sourced by any means from the Kavango River. Should the exploration and fracking for oil and gas expand to Block 1720, 1721 and 1821, the impact on water availability and quality will be significant, especially if the wastewater is not well managed,” said the paper.
The research unit recommends close communication between the relevant Basin State Ministries (Mineral Resources, Environment) and the Permanent Commission on the Okavango River Basin, OKACOM, and other stakeholders must be facilitated.
This will facilitate sharing of the correct information on the desired intentions of the basin states and compromises sought for the sustainability of the ecosystems in the downstream of the Cubango-Okavango river Basin, states the position paper.
ORI as a key stakeholder with scientific information says it is positioned to provide scientific advice and guidance to decision-makers on the potential impacts of both exploration and development and operation activities.
It also recommends that while the impacts might be minimal at the exploration stage, environmental impacts during the development and extraction process are significant.
Findings also state that the SADC Protocol places a mandatory duty to make a notification of planned measures undertaken in any riparian state in cases where such measures hold the potential to cause ‘significant adverse effects.’
It further states that where the planned development is trivial and not expected to cause any significant harm, the development state is not under duty to notify other riparian states.
Given that the drilling in the Kavango Region in Nambia is merely for exploratory purpose and the possibility of harm is minor, it is therefore not surprising that the Namibian government did not inform Botswana.
However, should it be found that the oil can be profitably or economically exploited, the Namibian government would be under a duty to notify both Angola and Botswana.
The institution further states that to ensure sustainable development in the Okavango Delta the following in the context of exploration for and potential development of hydrocarbon deposits within the Cubango-Okavango River Basin, it must be considered that the Okavango Delta is a World Heritage Site listed in 2014 by UNESCO and one of the binding requirements of the listing is the non-permissible commercial mining of any mineral, gas or oil within the World Heritage Site.
It states that the Okavango Delta is also a RAMSAR site in which mining is not allowed.
Should the exploration for minerals, oil and gas be allowed, there is a high chance that a mineral, oil or gas may be found given that the Delta is sitting on karoo sediments and shale rocks which in other parts of the world have been found to be sources of oil and gas deposits. Should oil or gas be discovered, there will be a strong socio-economic pressure to mine oil or gas and create jobs for the masses.
Manufactured in Turkey, Pakmaya Instant Dry Yeast can be used in the production of various fermented products, as it is suited for both traditional and industrial baking processes. All kinds of breads, buns and fermented pastry products are typical examples of applications.
Pakmaya Africa Sales Manager Cem Perdar says Pakmaya has 4 plants in across the world, further indicating that all of the plants have the highest standards of quality certificates and approvals. Regarding raw material, molasses is the main ingredient for yeast. Concerning production activities, yeast manufacturing requires high know-how and capability. Pakmaya has all those capabilities and aspects more than 45 years.
According to Perdar, Pakmaya has been existent in African markets since 30 years. From South to North, Central to East and West, a consumer can find Pakmaya in nearly every part of Africa continent.
“With its high quality, rich product selection and good service, our brand has become the favorite yeast of many Africans. On the other hand, our distributors in African countries are working very hardly and loyally in order to promote our products in their markets. After some time, we are becoming like families with our exclusive distributors in Africa and this enables both parts to work harder and keeps our product sustainable in market,” he said in an interview this week.
The yeast manufacturing giant made its way to Botswana market. The company has been smoothly working with Kamoso Distribution, a local distribution company. Perdar told BusinessPostthat two entities have been working hard to earn is market locally.
“At the moment we have a good market share with them in Botswana market. I’m sure during 2021 long, we will be increasing our sales and market position. Soon we are going to start a marketing campaign in Botswana, so that means Batswana will see and recognize Pakmaya more and more. Pakmaya wants to be the best friend of bakers in bakeries and ladies at homes in Botswana.”
As per global COVID-19 regulations to curb the spread of the COVID-19, Botswana just like other country closed borders. Providentially, the restrictions did not affect the company destructively.
Perdar says “Kamoso Africa is a very important and strong partner in Botswana territory. With Kamoso’s hard work and strict measurements, we have done a very good job. So as Pakmaya, we have not suffered any distribution problem. Our partner is doing the needful at the reaching our products to end users.”
He further said “We are doing well in Botswana market and hoping to make much more. Our aim is to enter every single corner in Botswana territory. With our new marketing campaigns, we are planning to be the most preferred yeast in Botswana market.”