Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories, which generally mirror cultural and social influence of that time.
Some fashion designers incorporate production activities such as manipulation and experimentation of textiles and trims to generate ideas that will then be translated into stylish designs, integrating modern culture and trends. They draw on personality traits, habits and mind-sets to come up with ideas that straddle the line between insanity and genius.
Founder of ‘’Evol Wears’’, Evol David Mokotedi says he started his company in 2016 with the aim of recycling old jeans into fashionable wears. Born in Mochudi 23 years ago, Mokotedi is a Limkokwing University of Creative Technology student pursuing Sound and Technology. ‘’This concept which is motivated by an aspiration to be creative was established to create employment for young people and persuade them to be self-reliant. I was inspired by my mother who is a fashion designer, so it’s actually something that I grew up admiring,’’ he said in an interview in Gaborone this week.
‘’I was raised into believing that I can be anything I want to be in life. So I can capitalize in everything and it depends on what you want me to do at the time. I am a musician, designer, poet and my passion is to leave a trademark.’’ He indicated that his mother who is very supportive taught him through her tutorials how to design, adding that she understood the vision hence making his craft effortless and interesting.
Moreover, he noted that this stimulation taught him to express himself through the clothes he designs. ‘’I like fashion because it has no rules, so I am able to articulate myself consistently without any restrictions. I ventured into recycling because of the affection I have for denim as a fabric, hence why I saw the need to reprocess old jeans into clothing merchandise.’’
He was advised by a friend to incorporate other things such as bags as he saw his determination on this project. Mokotedi said he used his savings to establish this company and purchased machinery he uses today for cutting and amalgamating pieces of jeans. ‘’I have a group of ten young creatives that comprises of models, fashion designers and photographers that I work with in building my brand. Some members of the public give out their old jeans at no cost, and for that I am grateful. Well, sometimes we are forced to buy them as people do not want to give them for free, but I’m not complaining, they bought them either way,’’ he said.
The business is budding and promising. His merchandise is being sold in large quantities and the feedback he gets from his customers is positive in all ways. ‘’Personally I am impressed with how my small business is growing. I am able to sell in large amounts, and returns are amazing. I believe with time we shall be where I want us to be. ’’
Further, Mokotedi said that he is targeting young people mostly as they understand fashion culture much better, adding that creativity and being true to himself make his designs to stand out. When giving out amplification on some of the barriers he is being faced with, he said that people duplicate his designs, resulting in failure and distortion of true meaning of hic concept.
‘’Some customers purchase our merchandise and never settle their bills, this is discouraging and impacts negatively on our business. We are not able to produce more because of impairments being experienced and our balance sheet doesn’t look good in the long run,’’ said Mokotedi. Like any other young entrepreneur, Mokotedi desires to be the most influential clothing company in the country, and aspires to showcase their pieces at international fashion platforms such as Paris Fashion Week.
He appealed to government and the private sector to provide empowerment platforms for creative industry to grow as it can be a source of employment and self-development, especially amongst youth who are being hit by unemployment. ‘’Government should be at the forefront in developing the creative industry in Botswana. It should assist in tackling all challenges creatives are being faced with. But it cannot achieve this alone, collaboration with the private sector is very imperative and I believe we can penetrate even the international markets.’’
Mokotedi urged young aspiring entrepreneurs to be committed and enthusiastic in order to achieve their long and short term goals. ‘’Be creative in your own way, identify what you are artistic on, work on what you fervent about and pursue it. Consistency is key, and your product will remain relevant,’’ he said.
Organisers of the much anticipated As One Music Concert say preparation for the much awaited as one of the music concert are at the peak, with ticket and merchandise sales at a high just 13 days before the event.
In a statement Kesego Okie, Managing Director of Blue Skies PR Agency and event coordinator “The Concert is a celebration of ATI’s journey in music. It is also an incredible platform for all stakeholders, particularly businesses that operate in Francistown, to show their commitment to the resuscitation of the City’s economy following the impact of Covid.
We are grateful for the reception by the city leadership and look forward to cooperate Francistown heeding our call to support the arts, which would in turn, be supporting many livelihoods and small business in the area”.
She expressed gratitude to the public for their immense support evidenced by ticket sales and talk ability, saying this is testimony that indeed As One the nation can go fa in the true spirit of boipelego (self-reliance).
The concert is partnership between Batho Bame Investment and Blue Skies PR Agency. “A lot of work has gone in to prepare for the highlight, and I am thankful to everyone who believes in the dream and supports us. I promise nothing but the very best of me and would love to express my utmost gratitude to all creatives and businesses that are a part of this Journey” Atasaone ATI Molemogi.
The concert will be the first music show taking place within the main pitch of the Obed Itani Chilume Stadium, which was chosen to host because of its distinct state of art ambiance, coupling Francistown’s position as a gate way to many strategic places in Botswana.
Francistown is not only rich in history, but also an enabler for economic activity for unearthed tourist destination surrounding it. It is an honour to have been given the approval by the city leadership and the people of Francistown to host this Concert in their backyard’ ATI.
As part of activities for the 8th edition of Africa’s most prestigious award ceremony, the Africa Magic Viewers’ Choice Awards (AMVCAs), Africa Magic in association with MultiChoice Nigeria will host celebrity movie stars and film directors from Hollywood ahead of the awards ceremony taking place on Saturday, 14 May in Lagos.
The visiting Hollywood stars will be led by Tasha Smith, actress, director and producer, known for her role in the acclaimed films, ‘Why Did I Get Married?’ and its sequel, ‘Why Did I Get Married, Too?’. She will be joined by Bayo Akinfemi, a cast member of the popular television series, ‘Bob Hearts Abishola’ as well as Brandon Micheal Hall of the ‘God Friended Me’ series fame
Also expected are Sidra Smith, award-winning Producer and Head of Essence’s Film and TV Studio and Grant Housley, Hollywood Producer, Writer and Director currently at Paramount Pictures, where he has worked on some of the biggest films and most critically acclaimed television series in the world.
While in Nigeria, the stars will meet with the #AMVCA8 nominees and other industry stakeholders. This historic visit is in line with MultiChoice and Africa Magic’s efforts in sustaining the Africa film making and storytelling momentum, through deliberate global collaboration.
The eighth edition of the Africa Magic Viewers’ Choice Awards is brought to viewers by Africa Magic in association with MultiChoice and is proudly sponsored by Amstel Malta. For more information, visit www.africamagic.tv/AMVCA and follow all official handles of Africa Magic on Twitter, Facebook and Instagram using the hashtag #AMVCA8
There is a growing unpleasant of artists who do not pitch for events they have been booked for; or simultaneously, there could be another development – false advertising – where artists’ names are used to draw large crowds.
Musicians and promoters in their mission to put bread on the table seem to have resorted to obscene means of securing their means. To many, this is tantamount to fraud and deception to gain an unfair advantage over their unsuspecting fans who swoon at the mention of their name, their presence and entire existence.
The month of May has just begun and bottomless grievances are pouring in of no show musicians at gigs they have been booked and paid for. Instead of leaving the crowd stunned by a spectacular show they are leaving revellers disappointed.
Exhibit A; This past weekend Eswatini’s DJ Uncle Waffles was scheduled to perform in Botswana. She never pitched up for the shows and continues to be silent on her lack of presence at the show. Exhibit B; Maphorisa, Kabza De Small and Sha Sha were all set to perform on 29 April at the Victoria Falls Carnival 10th Anniversary but did not arrive in Zambia for the gig.
In a statement released on Sunday 1 May, Victoria Falls Carnival organisers confirmed that flights and accommodation were organised for DJ Maphorisa, Kabza De Small and Sha Sha. The statement continued; “Confirmations were sent to them as agreed and emails were sent to them several times before, for some reason they did not show up at the airport on the day of travel…
Above and beyond we tried to communicate with the artists to change the date of performance but still we could not get hold of them despite all the effort and all means of communication from our side,” Organisers have demanded that the artists refund them the full booking fee and the payments made for flights and accommodation
“All three artists were paid in full and contractually bound to perform at the Carnival, and accommodated at every corner with their numerous flight and accommodation change requests.” Adds the statement. Exhibit C; South African artist Prince Benza’s passport was confiscated by the Deputy Sheriffs pending payment for damages on breach of contract.
He was scheduled to perform at Mogobane on the 31st of December at the Reflector Music Festival but did not appear as well. He nabbed when he came into the country for a separate event. The President of Botswana Entertainment Promoters Association (BEPA), Gilbert Seagile this week had his company; Gilbert Promotions registered in South Africa.
This puts him in an ideal spot to become an intermediary and help solve the feud between Botswana and South African artists and their no show at events. Seagile emphasized that it’s not only international artists that miss events but even the local artists have the same tendencies. He elaborated that reasons for artists not pitching up are many amongst them ; breach of contracts , promoters not paying deposits and some can be natural like artist testing positive for Covid-19.
The BEPA president also indicated that fly-by-night promoters are also a concern as they do not follow the BEPA Code of conduct, “BEPA members are well coordinated, they have the code of conduct which guides them to do things accordingly. The government is pushing for promoters to join BEPA they have already started refusing with permits when one is not a member of BEPA.” he emphasized
Seagile said that the association is in talks with the South African Music Promoters Association (SAMPA) to provide protection of Botswana Promoters that when artists miss shows they can be able to rope in their lawyers in South Africa through SAMPA and Botswana through BEPA to compensate for losses incurred as a result of this exploitation.
He said another way of dealing with this matter is for Promoters to issue a contract to the artist as currently the norm is that the artist produces the contract to the promoter so this solution can help the promoters to protect themselves.
In an interview with Weekendlife, Superintendent Tumediso of Urban Police Station enunciated that matters of no show artists are normally reported by the promoter who normally comes as the complainant. The matter is then taken forward taking into consideration the evidence, this will in turn assist in determining on whether the case is theft, obtaining by false pretence or fraud. When it is all said and done, revellers love musicians to hate them and hate them to love them. It is an unending toxic relationship which no one wants to pull away from.