X-models Agency Founder, Latty Motlholamme can be considered a real fashion influencer. He started the model management company in 2012 and has been part of the fashion world ever since. Latty has built up a substantial social media following, including over a thousand Instagram followers.
Latty recognized how street style was shaping fashion and created X-models to develop the conversation. Since then, he has noticed the industry reshape from the inside out. In an interview with WeekendLife, Latty indicated that he has worked as an influencer with many brands, including TV commercials he has featured in.
‘’I was born a creative, I always knew it as used to buy fashion magazines and being intrigued by TV commercials. While still at school, I would always be the best dressed on ‘’Dress as you wish’’ day at school. I would style myself and watching Project Runaway on tv made me wonder where I could find the opportunity, so it has been always my dream to be a fashion blogger and an influencer,’’ he said.
Further, Latty noted that his agency has since rapidly expanded into a casting and promotion agency. He pointed out that it is the first agency in Botswana to sign models with albinism. ‘’X-models agency is completely different from others. We work with people with albinism because we believe they have talent regardless of their skin condition. We do not isolate anyone and we are about empowering all citizens, we appreciate these people We do activations, brand promotions, create and execute marketing strategies, event management as well as corporate photography and videography.’’
X-models Agency also provides models as event hosts and hostess, ushers, promo models for indoor and outdoor activations and brand ambassadors. Latty added that models do photo shoots for advertorials such as billboards and pamphlets, television commercials and fashion magazine features.
Latty emphasized that the modeling industry in Botswana is still growing, adding that it is at an infant stage. ‘’We need to work extra harder for us to develop this industry. I believe collaboration can help us in that regard and networking with people locally and internationally. This collaboration will help us acquire new skills and how best to penetrate and compete in the global scale.’’ He further stressed that models are to take their work seriously as it is key to their development.
‘’Some of these models would want everything done for them, and they do not understand that this is a multi-million making industry. Some people in other countries are making a living out of modeling, and locally we have Kaone Kario who is a brand ambassador to lot of companies in the entire world. They should change mindset they have towards modeling, and it’s high time they consider this a business. Because it is actually a business that can sustain them,’’ he shared.
However, he alleged that government should ensure that there is a regulation of how much models are compensated as he believe some are exploited. ‘’Some local companies use models that are well established from other countries to do adverts here, that is totally wrong as local models are not empowered anyhow. If they will be left to hustle their way up, the industry would not grow. Government should also ensure payment of royalties by organizations that hire models on any TV commercial or billboards. Sponsoring more creative companies will also work magic and coming up with seminars or short courses will also be an advantage,’’ Latty said.
He also implored the private sector to play a role in supporting the modeling industry. He believes sponsoring fashion shows, using local models and fairly paying models for advertorials is key in developing the sector. As a model agent, Latty indicated that his role is to make sure they sign models, profile them, build their brands and portfolios as well as sell them. ‘’I have learnt that there is no limit to creativity. I own a modeling school called X-models Academy where I equip young people on how to be a winning model. I teach them discipline, how to walk the ramp as well as how to build their personal brand. We also own a multimedia company X-studios that has paved way to many modeling agencies, models and modeling schools.”
Latty also has a reality TV series dubbed ‘’Chasing the Dream with Latty’’ which tells his story as an orphan who went through struggles in life to get where he is, and to actually live his dream. ‘’I know that everyone has a dream, but i think some people have it easier than others. I dropped out of school, I had no support from my family and I realized that I am all that I have. It is up to me to and now I have my heart set on being an internationally renowned business mogul.
Besides modeling, Latty noted that he is also an event MC. He uses his confidence, charisma, originality and funny character to make money on the sides as an MC. ‘’this is a funny way of making money, you get to meet lot of people from different backgrounds, and when you on stage you inspire them, and they get to inspire you too. Seeing people happy is the most beautiful thing ever.
Latty said that young aspiring fashion entrepreneurs should research more on what they want to do, and should not be afraid to be hands on. ‘’You need to get dirty to get gold. Gold is not found on the surface. If you are not ready to dig and scratch and find, you are not ready to do big.
You will know a tree by its fruits, the same way you will know a music producer by their works.
Top music producers in the country have set themselves apart through the quality music they produce and reap the results of international recognition from as far as the United States of America.
These producers are behind every star performer, listening and analyzing each and every note. When artists perform a vocal swell, rising to an octave that sounds like it’s going to shatter voice box, it’s easy to forget that someone was on the other side of the glass asking questions like, “Can you hit that note every night, or will it hurt too badly? Maybe we should lower the octave to save your voice?”
Producers make hundreds of decisions in each song, not to mention the push and pull relationships they have with talented performers.These relationships can make or break careers. Some of your favorite bands and artists wouldn’t be so memorable without a great producer helping to guide their distinct voices.
Kagiso Kenosi, or better known as Fella in the entertainment industry, is only 31-years old but he has already left his imprint in the music industry. The young chap, originally from Palapye, is not in the industry to add numbers, but to do his magic working behind the scenes producing hit song after hit song.
When most producers went to school to produce the hits that we hear today, Fella’s foundation and passion for producing came from being active in church.
“I grew up in a catholic orientated family where music is the essence of our religion. The love for music in its entirety emerged from enjoying singing at church and blossomed over the years as I grew up, being exposed to the internet and software’s such as fruity loops.”
Fella says he then learnt how to make beats and proceeded with vocal processing so besides the love for music, he had an amazing group of people who helped him reach his life dream; being the best in music production. The sky was the limit for Fella.
Unfortunately for so many music producers locally, this kind of hustle is basically about being famous. Some of them bite off more than they can chew just for a quick buck that doesn’t even go a long away for them. At the end of it all, these fly by night prima-donnas end up cutting corners and producing subpar records which eventually leads to a premature death for their careers.
Fella’s advice is that fellow colleagues should be patient and continue learning the craft, even if it means taking online tutorials. “Even though I’m still learning too, for I believe music is a fast infinite universe where no one can never say they know it all, I think believing in what one does, the level of creativity and being able to stand alone can do magic.
We living in an era where people go through a lot, so it is imperative for a music producer to be able to relate to those kind of situations. This takes only the right instrumentals, which will compliment emotions of an artist.”
The most asked question outside the music industry is; who chooses the instruments for a song, is it the artist or the producer? Fella gave his take;
“I make instrumentals and keep them until an artist comes to work on a song. That’s when I advise on whether I think the concept they chose goes hand in hand with the instrumentals. We will then look for a more appropriate song.
In some cases, artists can come and we record vocals without an instrumental and then get to make a beat on top of the recorded vocal which in that case guides me to make a relevant instrumental,” he said in an exclusive interview with WeekendLife on Wednesday.
Digging more into finding the difference between a producer and an engineer, Fella clarified that there is not much difference. There is actually a thin line between the two even though an engineer does more than a producer when dishing out a song.
“We use the word production to credit people who only make beats. Engineers are people who record vocals, clean them, do the mixing and master the song preparing the record for radio. I must say an engineer, does the critical components of a song.”
As young as he is, Fella has been through thick and thin with young artists. It has been a roller-coaster of emotions, because, frankly some of these fledging artists are way too complicated to work with. Fella admits that he too has flaws but c’est la vie, you can’t make an omelette without breaking some eggs.
“It’s always a blessing and quite exciting because these different people of different energies and mind-sets and creativity will humble you. It’s a chastening experience and also accords me with experience to manoeuvre and adjust to people with different characters.
So truly, it has helped me grow as a person, and a producer.”
Botswana Musicians Union (BOMU) is known for its bad reputation that has been getting worse over the years. There has been a lot of chinwag, squabbles and the organization literally lost touch. It has gotten so bad that stakeholders pulled out, and members were left with no choice but to face the music alone.
Just when you’d think the waters are calm, the new Executive Committee awarded a fledgling company, Total Music Group, to handle the 2021 music awards. This move was seen as a biased decision that got BOMU members bent out of shape.
However, BOMU Secretary General, Rasina Rasina told Weekendlife that the Executive Committee that it has many irons in the fire. He indeed admitted without reluctance that, BOMU has been clouded by hubbub.
“We pledged when the new administration took over that it would begin with cleaning our own house. We have built structures as we had promised and we are glad that they are fully functional. One of those is the disciplinary committee.”
“BOMU has for a long time appeared to be lacking discipline and proper laid down procedures. This has led to the organization losing out big in its endeavour to serve its members and the entire music fraternity. The National Executive Committee, chapter committees and sub-committees have committed to ensuring that non proper governance and accountability shall take centre stage and this is all that is happening,” Rasina told Weekendlifeon Tuesday.
Rebuilding and rebranding a disintegrated intuition such as BOMU is not just a walk in the park, it needs concerted efforts and team work to actually reach that goal. A stitch in time saves nine, but as for BOMU, the entire union failed to address its dares a long time ago, but the union says everything is on track in recuperating public trust and fixing the mess created then.
BOMU Research and Policy Committee is hard finalizing a new code of conduct which will contribute significantly to how members and leadership conduct themselves and relate with each other for the furtherance of BOMU’s mandate, Weekendlifehas been reliably informed.
“We are doing everything according to our constitution, logic and reason. We advise our members that they should point out where the constitution has been breached and that they are at liberty to follow due process and report any misconduct to the disciplinary committee,” said Rasina.
This is following the suspension of some executive committee members and BOMU subscribed members for questioning the integrity in awarding the music awards tender. Some members, told Weekendlife that they will seek legal advice on the matter.
“We do have members who have already appeared before the disciplinary committee on various charges and decisions are yet to be taken. We also have members who are yet to appear before the committee for various complaints levelled against them. Current suspensions are related to various complaints and offences.”
With regard to appointing Total Music Group, BOMU National Executive Committee says it used Article 9.3.19 of its constitution. The article says; “The National Executive Committee of BOMU shall have the authority to enter into legally binding contracts on behalf of the Union.’’
Rasina says the leadership needed a company to manage, host and sell the BOMU awards for five years consecutively so as to attain stability and refurbish the brand image of both the music awards and the organization. “Without any money at our disposal, we debated on the best model and agreed that we should engage a company that also has the capacity to mobilize resources. We used our discretion and decided on a direct appointment model which is perfectly legal and constitutional.”
To a stranger, Seneo Perry would describe herself as a young darling zealous about wildlife conservation, international travel and tourism enthusiast.
She is also a staunch believer in empowering young children through educational programs that could expose them to live improved livelihoods.
Perry is a former beauty queen (Miss Earth Botswana 2020). For her, a beauty queen should get down and put in some work, get dirt and make an impact. Of course a picture paints a thousand words, and judging from her successful projects, she lives the talk.
During her reign, Perry adopted the SOS Children’s Village. This is a home for 92 orphaned and less privileged children. She introduced few projects to aid the running of the children village, at the same time sourcing sponsors. She named one of her projects ‘Restoring the Prime Colors of the Earth.’
Restoring The Prime Colors of the Earth was founded on the basis of teaching children about the importance of conservation and environmental protection through tree planting and vegetable gardens.
The project, she told Weekendlife this week, gained local and international recognition, particularly from tourism magazines.
COVID-19 came over and messed up her strategies for the year. Perry however did not cry over spilt milk instead she was smart enough to divert into other streams of raising funds to execute her obligations.
Perry did not put all of her eggs in one basket by doing something that could make her get infected, but rather sold t-shirts that would double as a promotion strategy dubbed #PeopleWildlifeEnvironment. To this date, she raised over P7000.
“I love being out in the wild and promoting sustainable tourism. I would then pick the best 10 children that worked very hard at the project I have with them and introduce them to the wild with the money I raised,” she said in an exclusive interview.
“The idea is to stick to making the trip for the children educational especially on the aspect of conservation because realistically speaking tourism is the backbone of conservation.
I want them to have first-hand experience with the African elephant and visit the Elephant Havens Wildlife Foundation in Maun. Unfortunately due to floods in Moremi Game Reserve, the plan of a game drive has been aborted.”
Initially, Perry says she wanted the children to have been those from the SOS Children’s Village. She had to put them on ice due to insufficient funds to transport them to Maun. This however did not dishearten Perry, instead she located Bana Ba Letsatsi (in Maun) to embark on this journey.
She told Weekendlife that the trip will be undertaken today (Saturday 20th March 2021).“Tourism has always been the backbone of conservation and it needs to be protected. Therefore, it is imperative to introduce children to wild spaces so they get to appreciate the ecosystem in the wild.
These young children will be leaders and decision makers in the near future. Decisions made will either cause a catastrophe to the wild or help it recover to a point wherein both humans and animals co-exist.
Seneo Perry is an environmentalist equipped with a Bachelor’s Degree in Entrepreneurial Business Leadership from Sheffield Hallam University and Miss Earth Botswana 2019 finalist. She was crowned Queen in 2020.
She is also a member of Kalahari Conservation Society, a conservation society which is instrumental in environmental initiatives and activities that concern the environment.