Native clothing label All Kasi has established itself as a reputable brand, started from humble origins and quickly breaking outside the confines from which they were founded.
This brand has grown in leaps and strides and its name is a signifier for authenticity and originality in the industry. After starting with a low-key line of T-shirts and caps, subsequently the brand’s house line became so popular that it decided to work on incorporating a foundation. This past weekend, All Kasi celebrated 19 years of existence. It was hip and happening at Lobatse Old Stadium…revelers dressed on All Kasi merchandise, I swear I am the only one who missed the memo. Fun lovers got to enjoy variety of activities that were lined for the day. Football fanatics were treated to a five-aside football tournament that took entirely the whole day.
Over 8 Lobatse football teams took part in this exciting tournament. The children were not left out; they were actually given priority as they had to pave way for elders to enjoy themselves after hours. Face painting, jumping castle as well as TV games were availed for kids to enjoy the historical event. It was all exciting and hilarity as clowns kept the progenies amused all day with their trivial puns! During the course of the diurnal, partygoers were enthralled by sounds of local dancehall artistes. It was more of an astonishment to actually comprehend that there are home-grown creatives who are so good at dancehall, the genre is not so prevalent in the country, but they conveyed perfectly well nonetheless.
Upon arrival at the gate, and once done with identifiers and paraphernalia, I was treated to a VVIP marquee. Not that it was my first time, but it was incredible. The ambience, the nutriment, the people and the entire atmosphere was on point. The VVIP had the chance to mingle with artistes, share some laughter’s and exchange numbers. You know some of these folks need artistes for business networks, some help with marketing as they score tenders to work as influencers. The MC’s of the day, Scar and T.H.A.B.O were not as monotonous as they are on radio. At least, they managed to persuade the crowd to come a little closer, and get to dance to the beats. Some of the invited artistes who I believe were striking and gratified party animals prospects, are MMP Family, Eskimos as well Mosako.
In an exclusive interview with WeekendLife on the sidelines of the celebrations, Founder and Managing Director of Tsa Gae Limited, the company that makes All Kasi Lorato Kemoeng said the clothing was inspired by young urban Batswana at the turn of the millennium, when globalization was a buzz word, and there was a lot anxiety over the beckoning globalization. ‘’We wanted to make a brand that could celebrate Botswana, who were are and where were are from amidst the global crowd. Young urban Batswana were silently begging for such a brand, and that yearning caught our attention and inspired our imagination. It was easy for us to realize the need for such a brand because it was our need too. We all wanted this thing that was not readily available, and also we had to create it ourselves. So All Kasi started out as a solution to a perceived identity crisis among the urban youth, for whom I was way easier to find and buy a New York shirt or Los Angeles cap than a Gaborone hat or shirt’’ he said.
He however noted that it was not an easy task getting the brand off the ground. ‘’It was rough, not an easy thing to get it down and going. We stayed committed to it and I was a young man fresh out of Varsity and great ideas came easily, so I did not give the brand the seriousness it deserved at the beginning, even though it had made an instant impression with the market. At that time, it was more about doing what made me happy and what I found exciting, than it was about building a long-term business. I overcame that when a friend met at Varsity, who was starting a football publication with some of his friends, and wanted me to design it, pointed out to me that the All Kasi project had great potential and was something worth exploring further’’
For a brand to penetrate the industry, Kemoeng noted that a brand should invest in the community and in patience. He stressed that all businesses exist to meet a need within a community or a particular market, saying that it is from the sustained meeting of these market needs that the brand gains relevance and significance to the market. Further, he underlined that patience plays a critical role in the development of the brand, saying often people start something good because it made sense to tem after thinking about it for some time. ‘’People start it, and when it does not go as they had thought it would go, they abandon it to start something else that makes newer sense, something that excites them more. Then it becomes a circle of laying a foundation here, and then abandoning it, to lay a foundation elsewhere. Building a brand requires a great deal of consistency because a brand is like an unspoken promise to the marker. Any new brand is nothing more than just potential, a promise of greatness, greatness which can only be realized through consistent branding, and branding is nothing more than consistently living up to the brand promise, consistently delivering whatever solutions the brand promises, thereby corroborating the brand’s character, identity and reputation in the market community’’
He highlighted that football in particular, and sports in general, have been the biggest marketing platforms for All Kasi, allowing the brand to engage with the market and serve it at a more intimate level. Kemoeng said before jumping into sportswear in 2008, All Kasi had already made a great impression in the casual wear space, but was struggling to find a distribution or retail arrangement that could move the numbers that the company was trying to move. ‘’When we started making sportswear for the general public in 2012, the direct demand for our products increased immediately. The fact that most sports are team activities helped with the numbers. Sports also has passionate supporters who would support any brand that is fervent about their sport code, team or club. It is this shared passion that we always strive to nurture with our partners in the sporting world and beyond’’
He indicated that they have started a foundation, All Kasi Foundation in which they intend to do more for the community and charity work throughout Botswana. ‘’AS you may be aware, community upliftments and social partnerships have always been a bigger part of our youthful company’s business, and throughout our history, we have partnered with many organizations and lent a hand tom various causes throughout the country. A few of our interventions were large and public, but the majority of them were direct and private. Meanwhile, All Kasi has been identified as one of the top most-admired brand sin the country alongside international brand, Nike. According to the recent research, All Kasi clinched the title of the nation’s favorite brand, as sportswear both locally and internationally dominates.
GeoPoll, which recently launched its services in the country, is a mobile engagement platform that works with global brands, media houses and NGOs to facilitate data collection around the world.
Organisers of the much anticipated As One Music Concert say preparation for the much awaited as one of the music concert are at the peak, with ticket and merchandise sales at a high just 13 days before the event.
In a statement Kesego Okie, Managing Director of Blue Skies PR Agency and event coordinator “The Concert is a celebration of ATI’s journey in music. It is also an incredible platform for all stakeholders, particularly businesses that operate in Francistown, to show their commitment to the resuscitation of the City’s economy following the impact of Covid.
We are grateful for the reception by the city leadership and look forward to cooperate Francistown heeding our call to support the arts, which would in turn, be supporting many livelihoods and small business in the area”.
She expressed gratitude to the public for their immense support evidenced by ticket sales and talk ability, saying this is testimony that indeed As One the nation can go fa in the true spirit of boipelego (self-reliance).
The concert is partnership between Batho Bame Investment and Blue Skies PR Agency. “A lot of work has gone in to prepare for the highlight, and I am thankful to everyone who believes in the dream and supports us. I promise nothing but the very best of me and would love to express my utmost gratitude to all creatives and businesses that are a part of this Journey” Atasaone ATI Molemogi.
The concert will be the first music show taking place within the main pitch of the Obed Itani Chilume Stadium, which was chosen to host because of its distinct state of art ambiance, coupling Francistown’s position as a gate way to many strategic places in Botswana.
Francistown is not only rich in history, but also an enabler for economic activity for unearthed tourist destination surrounding it. It is an honour to have been given the approval by the city leadership and the people of Francistown to host this Concert in their backyard’ ATI.
As part of activities for the 8th edition of Africa’s most prestigious award ceremony, the Africa Magic Viewers’ Choice Awards (AMVCAs), Africa Magic in association with MultiChoice Nigeria will host celebrity movie stars and film directors from Hollywood ahead of the awards ceremony taking place on Saturday, 14 May in Lagos.
The visiting Hollywood stars will be led by Tasha Smith, actress, director and producer, known for her role in the acclaimed films, ‘Why Did I Get Married?’ and its sequel, ‘Why Did I Get Married, Too?’. She will be joined by Bayo Akinfemi, a cast member of the popular television series, ‘Bob Hearts Abishola’ as well as Brandon Micheal Hall of the ‘God Friended Me’ series fame
Also expected are Sidra Smith, award-winning Producer and Head of Essence’s Film and TV Studio and Grant Housley, Hollywood Producer, Writer and Director currently at Paramount Pictures, where he has worked on some of the biggest films and most critically acclaimed television series in the world.
While in Nigeria, the stars will meet with the #AMVCA8 nominees and other industry stakeholders. This historic visit is in line with MultiChoice and Africa Magic’s efforts in sustaining the Africa film making and storytelling momentum, through deliberate global collaboration.
The eighth edition of the Africa Magic Viewers’ Choice Awards is brought to viewers by Africa Magic in association with MultiChoice and is proudly sponsored by Amstel Malta. For more information, visit www.africamagic.tv/AMVCA and follow all official handles of Africa Magic on Twitter, Facebook and Instagram using the hashtag #AMVCA8
There is a growing unpleasant of artists who do not pitch for events they have been booked for; or simultaneously, there could be another development – false advertising – where artists’ names are used to draw large crowds.
Musicians and promoters in their mission to put bread on the table seem to have resorted to obscene means of securing their means. To many, this is tantamount to fraud and deception to gain an unfair advantage over their unsuspecting fans who swoon at the mention of their name, their presence and entire existence.
The month of May has just begun and bottomless grievances are pouring in of no show musicians at gigs they have been booked and paid for. Instead of leaving the crowd stunned by a spectacular show they are leaving revellers disappointed.
Exhibit A; This past weekend Eswatini’s DJ Uncle Waffles was scheduled to perform in Botswana. She never pitched up for the shows and continues to be silent on her lack of presence at the show. Exhibit B; Maphorisa, Kabza De Small and Sha Sha were all set to perform on 29 April at the Victoria Falls Carnival 10th Anniversary but did not arrive in Zambia for the gig.
In a statement released on Sunday 1 May, Victoria Falls Carnival organisers confirmed that flights and accommodation were organised for DJ Maphorisa, Kabza De Small and Sha Sha. The statement continued; “Confirmations were sent to them as agreed and emails were sent to them several times before, for some reason they did not show up at the airport on the day of travel…
Above and beyond we tried to communicate with the artists to change the date of performance but still we could not get hold of them despite all the effort and all means of communication from our side,” Organisers have demanded that the artists refund them the full booking fee and the payments made for flights and accommodation
“All three artists were paid in full and contractually bound to perform at the Carnival, and accommodated at every corner with their numerous flight and accommodation change requests.” Adds the statement. Exhibit C; South African artist Prince Benza’s passport was confiscated by the Deputy Sheriffs pending payment for damages on breach of contract.
He was scheduled to perform at Mogobane on the 31st of December at the Reflector Music Festival but did not appear as well. He nabbed when he came into the country for a separate event. The President of Botswana Entertainment Promoters Association (BEPA), Gilbert Seagile this week had his company; Gilbert Promotions registered in South Africa.
This puts him in an ideal spot to become an intermediary and help solve the feud between Botswana and South African artists and their no show at events. Seagile emphasized that it’s not only international artists that miss events but even the local artists have the same tendencies. He elaborated that reasons for artists not pitching up are many amongst them ; breach of contracts , promoters not paying deposits and some can be natural like artist testing positive for Covid-19.
The BEPA president also indicated that fly-by-night promoters are also a concern as they do not follow the BEPA Code of conduct, “BEPA members are well coordinated, they have the code of conduct which guides them to do things accordingly. The government is pushing for promoters to join BEPA they have already started refusing with permits when one is not a member of BEPA.” he emphasized
Seagile said that the association is in talks with the South African Music Promoters Association (SAMPA) to provide protection of Botswana Promoters that when artists miss shows they can be able to rope in their lawyers in South Africa through SAMPA and Botswana through BEPA to compensate for losses incurred as a result of this exploitation.
He said another way of dealing with this matter is for Promoters to issue a contract to the artist as currently the norm is that the artist produces the contract to the promoter so this solution can help the promoters to protect themselves.
In an interview with Weekendlife, Superintendent Tumediso of Urban Police Station enunciated that matters of no show artists are normally reported by the promoter who normally comes as the complainant. The matter is then taken forward taking into consideration the evidence, this will in turn assist in determining on whether the case is theft, obtaining by false pretence or fraud. When it is all said and done, revellers love musicians to hate them and hate them to love them. It is an unending toxic relationship which no one wants to pull away from.