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National Stadium challenge

Botswana National Sport Commission (BNSC), battles familiar problems while Botswana Football Association (BFA) looks the other way. Simmering under despicable silence is the issue of branding at the national stadium that the commission has since undertaken and adopted as a measure of generating income.

It is noted that the commission has opened calls for companies to advertise in and around the stadium for purposes of branding themselves and later paying an agreed amount. Mascom Wireless became the first company to advertise themselves followed by other companies like AON and Banc ABC. While the appearance of other companies did little in causing commotion, Botswana Telecommunication Corporation (BTC) however cried foul that Mascom branding (seen at the famous stand called Panda) infringed on their space as the title sponsor of the elite league.

BTC said and feared that Mascom got free mileage especially when there was a televised game. This is why, as a measure of caution, the Botswana Premier League (BPL), covered the Mascom branding whenever a league game is played at the national stadium. Annexure ‘D’ within the contract of BFA/ BTC, under the club sponsorship; General rights and Obligations, clearly stipulates that, “there shall be no rival sponsorship whilst playing in premier league, BFA games to enforce exclusivity of BTC games.”

While that seemed to be a temporary solution, it also appeared to have motivated BTC to follow Mascom’s route. The local network giants have also branded themselves on almost every stand, safe for Panda.  This has instantly brought fears that Mascom top 8 games will not be played at the national stadium because of the emerging wars between the two league sponsors.

However, Tebogo Lebotse Sebego, the Chief communication officer at Mascom, when reached for clarity said; “As a sponsor, it will be agreeable to have the Mascom Top 8 played at all venues in the best interest of the teams, the game of football and as advertised by the BPL.”  She further added, “We will ensure that Mascom branding guidelines on sponsorships are adhered to at all the venues and as defined in the Mascom top 8. These guidelines are premised on harnessing maximum brand exposure for Mascom at all times.”

It is said that Mascom has secured a written agreement to advertise and brand themselves. The network providers also pay a total of P 30 000 per month to BNSC. The agreement facilitated almost two years ago is part of the strategy by the BNSC to generate income. It is also stated that the same contract has been signed with BTC but with better revenues.

When approached for further clarity, BNSC’s Chief Executive Officer, Falcon Sedimo answered that, “The Botswana National Sport Commission has advertising contracts with Mascom and BTC.” But he refused to reveal the nature of the contract saying, “this is a contractual issue and can’t be shared with other parties outside the organization.”

He said the sport commission is aware of sponsorship clash whenever games are played at the stadium. The head of secretariat said; “we have looked into the matter and have agreed on how they will be compensated for opportunity cost if the need arise. However, at the close of last season, high ranking BNSC members were thinking to campaign for a ‘clean stadium’ as per the football norm. The move was likely to attract backlash on a large scale, considering the amount of revenue that goes into the commission’s account.

As it stands, a total of P360 000 is a profit of BNSC for the entire year as far as Mascom contract is concerned. “For a broke organization like BNSC, that is a lot of money and to terminate means more sacrifices will have to be made,” a source said.  Of late, the sports commission has been failing to service their stadium around the country. Most disturbing was the issue of water supply.

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Sport

KBL closure scuppers BFA deal

25th January 2021
Football

The negotiations involving Botswana Football Association (BFA) and Kgalagadi Breweries Limited (KBL) over elite league sponsorship have suffered a setback as the local brewer this week took what it termed a ‘difficult’ decision to shut down operations.

This effectively means that football sponsorship is back in
its dark corner as all efforts to go back to the field take another nasty twist in the midst of ravaging COVID-19 pandemic.

“It is regrettable that this latest total ban on alcohol sales has resulted in the suspension of KBL operations, which will remain in place for as long as the alcohol ban persists. KBL continues its efforts to engage government on this critical issue, which is having an enormous impact on the industry and its extensive value chain,” the company explained.

Although not proudly maintained at Lekidi Football Centre, the company is said to have abandoned talks on explanations revolving around ‘lack of funds.’In the initial agreement, sources say that it was settled that KBL would sponsor the Botswana Football League at a tune of P30million for a period of three years.

It is maintained that the deal was to be relooked and redefined to fit the sponsorship modalities of today’s game.Highly placed sources speaking with this publication however state that BFA is assisting BFL to cajole other companies to come on board as football is about to return to the field.

Top of the list is ABSA Bank who have remained afloat despite the impacts of the virus. The bank is said to be committed to football but sources say it will take a considerable amount of persuasion to see the bank increasing sponsorship.

KBL, in the first phase, were willing to commit without much difficulties but after the storm of COVID-19, the company was to take a back seat and played a waiting game. They reasoned that the continuous lockdown the country has gone under has left them with little income than expected.

But according to sources, KBL is still expressing pleasure to engage with the association again and will further illustrate their willingness to come on board as soon as the corona virus situation subsides.It is said KBL has requested further information regarding sponsorship value from the association and once satisfied, negotiations will resume.

However, some administrators within the National Executive Committee believe KBL’s parting message does not inspire confidence. “KBL‘s phase is over, they gave us hope but it is difficult to keep track of them, COVID-19 has affected every plan,” one member shared.

At the close last season, way before the corona virus impacted the country negatively; BFA revealed that it had long compiled its situation analysis of sponsorship value for the local game. It was understood that the property that is the Premier League could be purchased at a value P 15 million over 43 premier league games.

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Sport

BFA proposes new league format

25th January 2021
Maclean letshwiti

Botswana Football Association (BFA) President, Maclean Letshwiti.

Botswana Football Association (BFA) is engaged in protracted talks to stage a mini-league as lee-way to ascend into a proper football season by August this year.

The idea is to keep players fit and all football structures functioning as time pressure mounts.Informants say the idea is discussed at the competition office and will soon be forwarded to the National Executive Committee (NEC) for further deliberations.

This therefore means that all leagues across the country will be played for only one round until August where a new full football season will resume. Football has never returned to the field for almost 10 months now due to the corona virus.

The situation on the ground looks gloomy as COVID-19 cases continue to rise with each passing day.
Football clubs are also feeling the pinch with Sua Flamingos becoming the latest victims. The club has been forced to suspend operations as players and members of the technical team test positive for the deadly virus.

While playing a mini-league is a last resort, it is mentioned that no team will be promoted or relegated after the completion of the games.Sources say it is better than folding arms when teams are continuing to pay players without kicking the ball.

The idea of the mini-league therefore means that there will be no prize money but teams will likely survive with grants from identifiable sponsors. Already, the Botswana Football League (BFL) has secured a P 5 million television deal for over three years.

The BFL think tanks contemplate to augment the television deal with sponsorship grants from ABSA bank. According to information, this will keep the league and its secretariat running until everything gets back to normalcy.

“It is true we are thinking to stage a mini league looking at what we have but this is still an infant idea, we are discussing and we will engage NEC going forward,” a member of the association shared.BFA leadership finds itself stuck between a rock and a hard place as the motion to kick start the league in February was shot down by the assembly in October of last year.

The movers of the motion argued that high temperatures usually recorded in the South of Sahara desert negatively affects player performance and their overall health conditions. However, there were intentions to commence the league at the earliest possible time but the task force together with the Ministry of Sport wanted players to be tested and football fields be fumigated regularly to avoid spreading the virus.

Early this week, the BFL leadership engaged the Footballers Union of Botswana (FUB) to give an update on how football will return. However, this publication cannot adequately establish the detailed plan of the league.

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Sport

Orapa United re-sign Ramoraka from TS Galaxy

25th January 2021
LESENYA RAMORAKA

Boteti based side, Orapa United were quick to snatch back Zebras left-back, Lesenya Ramoraka, tying him with a two-year deal after he was released this week by TS Galaxy.

The 26 year-old defender left The Ostriches in 2018 to join Highlands Park who later sold their status last year to renowned football agent Tim Sukazi of TS Galaxy. Ramoraka’s contract was to end this year July.

At the time of the sale, the team then opted not to register him for another season hoping to register him in the January transfer but his injury kept him out for longer than anticipated, forcing TS Galaxy to release him as he was free to start to negotiate with any team that may be interested in him.

“We have signed Ramoraka after assessing his injury and he is in Orapa as we speak doing his rehab.The injury is not bad and we expect him to resume light training anytime from mid- February,” said Kabo William, the club spokesperson.

Ramoraka left an impressive mark at Highlands Park where he played 29 games in all competitions and netting only once. Lee, as he is known in football circles, is one of the most trusted left backs in the country and has been a vital part of the Zebras with his absence felt at the national team.

“The team had wanted to keep him but they were just concerned that his injury was taking long to heal and they opted to release him as you cannot have a player out for too long more especially who is a foreigner,” said a source.

“He had survived the changes at the team and you have to also note that the coach who brought him, Owen Da Gama also just joined TS Galaxy and he is one of the players that he trusted and used so it is not a matter of performance but they couldn’t afford to have him on the side-lines for too long.”

Orapa United have also announced the signing of other players that include; Thabiso Boti formerly with Notwane, Kutlo Kolagano from City Eagles, Galagwe Moyana who was released by Township Rollers, Kagisano Mungu from TAFIC and the team promoted Phemelo Pushudi from their development side.

The Ostriches have released goalkeeper Bophelo Kealeboga who has signed a 2 year deal with Sua Flamingos, Mothusi Johnson who retraced his steps back to Gaborone United, Baboloki Makhura and Abdullah Hamisi.

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