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Stanbic Bank taps into youth employability and entrepreneurship

Publishing Date : 27 January, 2020

Author : TLHABO KGOSIEMANG

Building on an already large portfolio of efforts in the financial literacy and youth employability space, Stanbic Bank Botswana’s most admired ‘’Better My Lebotha’’ radio show made its return to the airwaves early this year.


The show celebrated 5th season with a clear theme and focus on youth, with this season’s banner theme of ‘’let’s talk Youth Employability plus Entrepreneurship’’ When speaking at the launch of the radio show in Gaborone recently, Head of Marketing at Stanbic Bank Botswana Stephanie Stoneham said the few months have seen them invest even further in this area that they remain passionate about and committed towards youth employability and entrepreneurship.


Following the launch of their AcceleR8 Incubator space, Stanbic said it wants to ensure a holistic, multi-platform approach that sees the bank act as a true facilitator of and for progress amongst youth, for youth are very much of the future. Leveraging such a strong and reputed asset as the radio show allows the bank to engage a wider audience, one already captive by previous financial literacy insights and dialogue, now we take things up a notch, Stoneham said


A communiqué from the bank said this season’s topics will cover information and skills young people can use to better prepare themselves for joining the job market and for a more entrepreneurial mind-set, with expert guests invited, selected for their skills, organisation and relevance to the topic, to unpack key issues further.


Amongst the key themes being discussed on air will be: Starting out as a new employee; Looking for a job; Career development, upwards or outwards; and Giving SMEs access to markets. The statement further said these are based on crowd sourced content of what youth desire to learn more about and discuss further, shared with the bank in a number of previous youth platforms, as well as through digital feedback platforms.


It also noted that Tshepang Motsisi and Mduduzi Madzwamuse will continue as show hosts with the latter hosting the popular ‘’On the Streets’’ component to engage youth in and around Botswana. In addition, Christopher Seagateng, award winning youth activist, writer, journalist and innovator will serve as a recurring youth host to lend his insights and experiences. He is a broadcasting and journalism graduate, public relations officer at Botswana Jobs for Graduates, and Botswana National Youth Council Board Member, who participates on this board in his personal capacity, passionate about making a difference in this space, the statement said


The Bank further highlighted that it remains resolute in working to create a better future for Botswana’s youth, from initiatives such as the inaugural financial literacy modules for young learners in 2010 to four previous financial literacy radio show seasons, multiple sponsorships in the youth space, and an overarching commitment of P6 Million towards youth employability work streams across the next 3 years.


Stoneham indicated that this project remains incredibly close to the bank’s commitment and are able to grow it further working closely with partners to support the youth of the country in as meaningful and impactful a way as possible. Meanwhile, just a month ago, Stanbic Bank hosted the graduation of the 2019 cohort of the African Women Leadership Academy TAWLA, amid great cheer for the incredible milestone this represents for both organisations. 


There were 35 participants, comprising of 25 young women and 10 young men, in the current TAWLA cohort, all whom were celebrated for having successfully taken part in the TAWLA Leadership and Mentorship Programme, which focuses on building character and confidence, enhancing self-esteem, building resilience, leadership skills training, entrepreneurship and life skills development.


When speaking at the graduation ceremony, Stoneham said ‘’Botswana is our home and driving her growth is our brand purpose and this, for us means enabling Batswana to move forward and progress in life. This may be through an investment in initiatives such as TAWLA to help them move our youth forward and spearhead their legacies. We are here for the highs and the lows, and we are a partner for progress, for our youth are our future, and we remain committed to them’’


Stanbic Bank further reiterated on the night that they have dedicated 1 per cent of profits, which translates to P6 Million over the next three years towards youth employability and entrepreneurship drive. ‘’As a brand, we believe partnerships is critical in eradicating youth unemployment. Our support for TAWLA, which is itself a long-term one, is very much part of this.


We are proud to have played an active role in contributing to their growth over the duration of the programme and believe their involvement in the programme will unlock more opportunities to keep moving forward. With a firm believe that our youth are our future, the bank continues to invest in making progress real for the youth’’ Stoneham concluded.

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