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1000 km Desert Race

Publishing Date : 20 May, 2019


Total Botswana have this week announced the annual activations campaigns geared towards sharing the 1000 km Desert Race experience with customers.  Slated for 21st-23rd June the popular race will for the first time be held in the beleaguered town of Selebi-Phikwe.

A series of activations at various service stations across the country will take place from 25th May. Activations will commence at Total Mogoditshane Service Station, then 1st June the second activation will be at Total Galo Mall in Francistown and the grand final activation will be at Total Service Station in Selebi-Phikwe.

“The purpose of these will be to share information on the Desert Race with our customers as well as for them to learn about our Total Excellium fuel and Total Quartz oil and lubricants,” the Territory Manager of Total Yaone Masalila explained. “Our Total Excellium diesel and petrol and Quartz oils represent superior engineering that ensures customers get affordable quality that allows them to spend the bulk of their money on things that matter more to them such as their holiday moments with friends or family, investing in their businesses and their kids’ education.”

Masalila explained that the sheer thrill, adventure, ambiance of the event and that cool and stylish people should go to the Desert Race. “We have decided to share the experience with some of our lucky customers. For this reason, we will be giving customers the chance to experience the desert race with VIP treatment through a ‘Fill-up and win’ competition,” he added.

The competition runs effective from the 13th of May right to the 14th of June. Anyone who fuels up at any of the service stations in Botswana for at least P150 enters into a draw and stands a chance to win a Desert Race Experience with Total for themselves and three friends.
The Managing Director of Total Botswana, Diego Mtshali also highlighted that they are pleased to launch the 2019 Desert Race Experience with Total campaign.

“Note you win a Desert Race Experience with Total for yourself and three friends since we strongly believe in bonds and relationships that bring about happiness, and in that happiness should be shared. We encourage people to fuel up with us to be on their journey to happiness like so many others out there who are prosperous,” he explained.

“This is not a small thing for us: we are a part of the development story of Botswana and being part of this success story is in itself a celebratory thing, it is something we must be happy about and we always want to share such happiness with our valued customers and their families,” he added. He also emphasized that with the Desert Race, they believe that when they put resources in sport and leisure, they help create jobs.

“Through this role we are helping our people prosper, and get to be happier. This, we believe, is of massive importance to the people and government of Botswana and as a corporate citizen in our beautiful country, we find it worthy to keep supporting it,” he said.



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