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All against one 800m Race

Publishing Date : 20 May, 2019


Kgotso Mpenya who is the founding director of Lavendro Group Pty (Ltd) clothing and artworks brand will battle out with the 2012 Olympic silver medalist and also the 800m 3rd fastest man in the planet, Nigel Amos in a race aimed at raising awareness for Lavendro brand.

It is exactly eight months left for intensive training and preparations for the highly anticipated historic race, which is set for the 25th January 2020 at the National Stadium in Gaborone. When addressing the media this week about the race, Mpenya said he approached his parents, relatives and also employees to let them know about his vision, and that he wanted the brand to be known. Mpenya said they all agreed that the brand deserves a chance and as a result they made a pledge to donate P500 000.

“This race on its own has a training time period; the contract stipulates that I should train for a period not less than 8 months but not more than 14 months. So in a nutshell the event is going to be held on the 25th January 2020, it is the time one of you will see a young boy fighting for his brand, fighting for his recognition,” he shared.

“If Nigel wins the race, within 48 hrs, we will deposit that P500 000 in his account but if I win the race, I want a message to be highlighted to the world through him, as an ambassador of Lavendro, since from the origin he is the one who inspired the brand to be created.”
Gilbert Seagile of Gilbert Promotions who are events managers for Nigel Amos said they are going to have interesting activities as part of strategy to promote and brand Amos and have him recognised globally.

Seagile said they are going to have a reality show to be aired on social medial platforms in which the audience will see Kgotso’s preparations prior to the race.  The content will be sold for USD1million (about P10 million). Seagile said they will start contract negotiations with Netflix which has already showed interest in buying African content. He further said they are going to approach other three channels; Trace, Super Sport and Btv to discuss the possibility of selling the content to them.

For his part, Amos expressed his excitement, saying for him it is not all about the money but supporting the local brands and empowering them. Amos promised that he will urge some international athletes to Botswana to entertain spectators.



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