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Young author represents Botswana at Y-BECA Foundation

Publishing Date : 16 January, 2017

Author : DAVE BAAITSE

Boi Kgathi Rasmussen, Author of Brighter Futures for Young Entrepreneurs, is helping high school and University students to learn how to innovate and become entrepreneurs through her step-by-step book. Her book is aimed at young people, aged between 16 and 24, with a burning desire to rise up and be the wings that propel society into the 21st century through innovation and entrepreneurship.  


Readers of her book have expressed great enthusiasm and some have rated the book on Amazon with the following comments: “An excellent, well- written and concise book that is directed towards young entrepreneurs. My teenage sons enjoyed the practical advice! Well worth the price!”


“I bought this book for my teenage daughter, but I read it first. She is now reading it and bouncing ideas around - some of them scary – and I have to listen to all of them - eek! But good to see her engaged and scribbling away. For me, being in the tech and startup scene, I’ve come across a lot of Startups who can’t even answer simple questions like ‘who is your product developed for and what problem are you solving with your product’.


They spend lots of money building products and then are surprised when they can’t gain any traction in the market. I’d recommend for them to read this too and use it as a guide. I’ve read lots of books on entrepreneurship and a lot of them are too technical. This one is simple and straightforward and I like that it uses an example throughout. It was a good refresher for me.”


The book is currently available on Amazon.com, Amazon Europe and soon in South Africa. For updates of where to order the book for personal use, high schools and Universities, visit: www.brighterfuturesbook.com


In addition to being an Author, Boi is also CEO and Founder of Y-BECA Youth Entrepreneurship Foundation, Co-Founder of The SproutHub Marketing & Innovation Consulting Company, and Startup Coach at the Amsterdam Business School, University of Amsterdam in The Netherlands.


She is passionate about entrepreneurship and youth empowerment. She believes that one way to help people sustain themselves economically is to empower them to create their own opportunities. That way, they can be less dependent on handouts.
Her work at Y-BECA involves charting the direction and leading the implementation and advancement of the Organisation’s mission.

 

Y-BECA’s mission is to address the economic challenges of unemployed youth in South Africa and The Netherlands by educating them on innovation and entrepreneurship – and providing them with tools and guidance to create their own businesses. At The SproutHub, her company advises various global and regional clients on their marketing and innovation challenges. She coaches Startup companies and provides workshops for the Students of the Minor Entrepreneurship at the Amsterdam Business School.


Her new book, Brighter Futures for Young Entrepreneurs, was launched in November 2016. The book is a basic introduction to innovation for high school and university students that are curious about entrepreneurship but lack knowledge of where and how to start. It is intended to be a step-by-step guide for how to identify problems in society and match those problems with (business) solutions, thus creating business ideas that are based on people’s wishes, wants or needs.


She is passionate about entrepreneurship and youth empowerment. She believes that one way to help people sustain themselves economically is to empower them to create their own opportunities. That way, they can be less dependent on aid or handouts.
Boi started off her career as a young entrepreneur in Durban, South Africa, where she created a successful Advertising Agency. She was fresh out of school and struggled to get a job, then decided to not only create her own employment opportunity but to do so for other young people with the same struggle. Her business went on to employ around fifteen (15) young people. She learned firsthand the economic and social impact that entrepreneurship can bring about.


She has worked for global companies in Marketing, Innovation and Marketing Capability Development. These include, Philips, DDB Amsterdam, Saatchi & Saatchi Cape Town. Some of the global products she has worked on include, Diageo’s Malta GUINNESS, several global, European and South African brands of the FMCG giant Unilever and consumer electronics products across the Floor Care, Garment Care and Kitchen Appliances categories at Philips. She holds a Masters Degree in International Communication Management from The Hague University of Applied Sciences in The Netherlands.


Boi was born in Botswana and has family roots in South Africa. She lives in The Netherlands. She is a fan of Tennis, Tech Gadgets, Startups and Books. Y-BECA is a non-profit organisation that seeks to address the economic challenges faced by unemployed youth in South Africa through educating them about innovation and entrepreneurship, and giving them the tools and guidance to help create their own enterprises


Y-BECA Youth Entrepreneurship Foundation South Africa launched its much anticipated Youth Entrepreneurship Programme with much fanfare at open, a co-working space in Maboneng Precinct, Johannesburg, on Saturday 7 January 2017.


Among the speakers that graced the occasion were businessman, Jabu Stone, founder and owner of Jabu Stone Hair Products, and Lebo Mbethe, owner of Advent Oil. Stone and Mbethe encouraged a group of young Y-BECA entrepreneurs that attended the launch to never embrace rejection and relentlessly pursue their business ideas.


The Y-BECA Youth Entrepreneurship is a free 12-week innovation and entrepreneurship programme and its beneficiaries are unemployed university graduates, university dropouts and high school dropouts, aged between 18 and 27 years.


The Y-BECA 12-week innovation and entrepreneurship programme was created by entrepreneurs and business professionals within the Foundation’s network, as well as an entrepreneurship academic at the Amsterdam Business School, University of Amsterdam in The Netherlands.

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