2016 Top 10 public figures
Publishing Date : 04 January, 2017
DM Creative Brands compiles the list
Branding has been a hot topic lately, and Daily Motion Creative Brands (DMCB) end close off the year with a selection of the top 10 brands for 2016. The list, according to DMCB was compiled with local public figures that have made great impact as far as branding is concerned in mind.
Letlhogonolo Moremi, Brand Manager at DMCB told WeekendLife Editor, Dave Baaitse on Tuesday this week that, as a Imaging consultancy firm, DMCB has worked with the likes of Kaone Kario and other great personalities before.
The Top 10 public figures’ list was first published last year and this is the second edition. “Perhaps the greatest tragedy of 2016 was watching a “brand” become a buzzword thrown around carelessly without the sense to question what really goes into creating and maintaining neither a brand nor the effort to implement the answer,” Moremi said.
Moremi said while many of us pour over the likes of Bonang Matheba and Cassper Nyovest wishing our industry would look as good and be taken as seriously, we neglect to consider the excruciating efforts they commit to creating the faces we see and envy so dearly. The #DMCBTopTen is an initiative by Botswana’s premiere youth-owned brand management firm to foster a culture of seriousness in the way our public figures in all industries present and manage their image. DM Creative Brands is a brand management consultancy firm specializing in brand-management for public figures and talent management.
This list was compiled by the DM Creative Brands team with the assistance of special curators from various industries. The adjudication was based on a consideration of the individual’s personal style (in relation to the individual's brand identity), consistency and quality of social media feeds, Communication & PR and general visibility with respect to their niche audience. Tweet @DMCB_BW with the hashtag #DMCBTopTen2016, the audience’s voice is always necessary after all.
The number 1 Brand this year falls nothing short of a revolution in the making. Challenging societal constraints by mere existence at the least, this multitalented starlet resiliently charters new ground while maintaining consistent and quality of image worthy of the title. It is no falsity to say the brand Motswafere has been the closest to flawless in 2016.
Ms Gaebonwe is in so few words, the quintessence of #BlackGirlMagic. In a world where broadcasting the glam in one's life is the click of a button away, this art student and lifestyle connoisseur’s effortless brand consciousness sets her as a cut above the rest. She has consistently shown nuanced understanding of social media diversity and the art of maximizing each platform as a medium of communication. The gorgeous jet-setter easily sets the standard for premium style and lifestyle. She is without a doubt one to watch.
Kodie’s meteoric rise in 2016 was a testament to the possibilities of dreaming and achieving. His highly personalized brand of PR which although a tad rogue at times, endows him with a powerful para-social factor; making him a relatable figure to the young Motswana creative. The Adidas ambassador maintains a painstakingly clean and seamless visual content through his blog, Facebook and Instagram content. He does indeed set the most admirable standards.
Arguably one of Botswana’s foremost stylists, this young trailblazer has left no stone unturned in portraying what it means to be a brand with global vision. Consistently poised yet unbelievably human both online and offline, Ms Nthutang’s meticulously structured brand is definitely a benchmark of note to aspirant creatives. In an industry that thrives upon elitism, her “botho” centered brand is effortlessly executed while maintaining her place is a fashion guru of note. Ammo Ski Mask Rounding off the top is one of Botswana's most prolific rappers and hip-hopreneurs.
The self proclaimed "Sauce Daddy" is definitely a man with the sauce, hopefully far from ever being lost in it. While his personal style is not exactly revolutionary in and of itself, few were be able to lead the trend as effortlessly as he did. A scroll through his feeds is a testament to the consistency and seriousness which the entertainment industry deserves, and the anti-thesis of the laxity rampant in the status quo. A little more bravado and who knows where he might end up on our next list?
Fify Loewen is undoubtedly a front runner in Botswana's photography circles and bloggersphere. Her impressively curated image seamlessly transitions from the clothes on her back to the words on her page to the minute details on her work. Her amazing contribution to the politics of natural hair and her written works on motherhood have been influential in bringing the apparently vain profession closer to the social context within which it exists. All this without a shred of compromise on the quality of image, a disease which many at the juncture of creativity and social cause fail to elude.
The visual director, photographer and budding lifestyle connoisseur is the object of desire and the substance of envy for many. Having worked with some of Southern Africa's leading brands, Ketogetswe's business acumen is quite the impressive piece, second only to the effort he exerts in managing his image. Although we would recommend a cleanup job here and there, he is nonetheless a power brand in the making.
The internationally acclaimed duo's style is in a word ICONIC and that's by no means a scam. At this rate, "wardrobe malfunction" is evidently no part of their vocabulary. While their personal style remains above reproach, there is a need for improved consistency on the PR front.
Motso Ratsie One of the Brands that showed most growth in 2017. The actress, business-woman and philanthropist’s authenticity is the substance of admiration. While maintaining image standards on her social media pages and print features, Ms Ratsie manages to remain the unpretentious Motswana, temptation many aspirant stars fail to evade.
The tenth pick for this year is a woman of substance and front line social justice warrior. Setshwaelo is an example of timeless royalty and the quintessence of what we term a brand that may not be on your twitter everyday yet rises to the occasion without exertion. This being the result of deliberate strategy and not hapless fortune. While we love her style and poise, there is quite a few things that could be improved n the PR side of things. Nonetheless, an impressive contender.
Do you think the closure of BCL will compel SPEDU to double their efforts in creating job opportunities in the Selibe Phikwe?