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All kasi on BFA radar-again

Publishing Date : 27 July, 2015

Author : MOSIMANEGAPE TSHOSWANE

Tsa gae clothing label company trading as All Kasi is tipped to be the next technical sponsor of Botswana Football Association (BFA) for the second time in the last five years, WeekendSport has been told.


The clothing company and BFA seemingly have buried the hatchet and now gearing for another working relationship. An announcement is expected to be made this coming September as procurement procedures are still being undertaken.

It is reported that the Lobatse based company is on pole position to reunite with the association after the two parties’ relations brusquely ended in late 2012, when the BFA chose Umbro to dress the national team over All Kasi.  


While sources could not reveal other names of interested clothing companies, it is highly maintained that All Kasi is leading the pack. Sources continue to point out that the local company that was booted amidst emotional decisions is prepared to let sleeping dogs lie.


All Kasi’s deal to dress the national time ended at a crucial time when the Zebras had just qualified for the AFCON 2012. The two parties were embroiled in a public brawl with the Marketing Manager of All Kasi Mokaedi Maplanka consequently, wrote a scathing letter to media houses criticising BFA and the way the matter was handled. The BFA at that time was under the leadership of David Fani and was seen to be battling somewhat, an identity crisis.  


The company, exited BFA having raised a total of P700 000 from the sale of Zebras merchandise jerseys they designed. They ruffled many feathers when they asked that the money be directed to players and not the BFA coffers.


A lot of pundits were at that against the sacking of the local company.


The company renewed their interest to continue sponsoring the national football teams after their first contract expired, but tender documents later revealed that the association had their minds set on current sponsor, Umbro albeit All Kasi scored the highest points. Reports later indicated that they had requested for a ‘special partnership’ which was not part of the tender requirement.


However, both Umbro and BFA have endured a torrid time with time. The association believed that the international label was ripping them off as, according to the terms of the contract, the technical sponsors were allowed to sell and distribute replica jerseys for themselves.

In return the association was to get 8-9% as its beneficiation. This caused a major strain in their relationship although the Sebego led regime was to later reverse some of the contract specifications for the common good of both parties.


Director of the Clothing label, Ludo Kemoeng was cagey about the details although he conceded that they submitted to bid. “Yes, we have shown interest by way of tendering, and that is all I can say,” he said.


The current BFA leadership is believed to be a well-known admirer of the clothing label, and that alone is a factor tilting scales in All Kasi favours. Notwithstanding this, the newly appointed BFA Chief Executive Officer (CEO) Kitso Kemoeng when reached for comment, refused to dwell much on the issue putting forward one reason.

“First you must know that I was not there when the process of inviting potential sponsors began, and even if I was available, I will have excused myself because one of the potential sponsors involves family ties,” he disclosed.


All Kasi has sponsored the Zebras at a time when no company was willing to support it because they were not doing well. They sponsored the national team for three years and when the deal ended in 2012, the BFA instead of negotiating for a new deal opted for a tender, something that had not been done before All Kasi came on board.

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